Every connection is a new opportunity™

Produce More Powerful and

Profitable Communications:

A White Paper Factory

Success Story

2

Presenters

Gene Rauch, Director of Incepture Print Solutions

Gene is a veteran of the print mail industry for twenty-nine years and all with

Florida Blue and its subsidiaries. Incepture is a wholly owned subsidiary of

Florida Blue specializing in print mail services and staffing solutions. Gene

began his career with Florida Blue as an insert machine operator and has

worked his way up the ranks to his current position. Gene’s latest endeavor

includes orchestrating a change in print mail technology by turning his unit into a

“White Paper Factory”.

Kevin Marks, VP, Global Marketing and Product Management -

Production Print, Pitney Bowes

Kevin Marks brings over 25 years of experience in the digital printing, graphic

arts and mailing industry to his role at Pitney Bowes. Kevin is responsible for

product marketing and management for Pitney Bowes’ production print business

including system hardware, software, services and supplies. Kevin is a lean

manufacturing, six sigma trained Green Belt.

3

Agenda

White Paper Factory

Success Incepture Print

Solutions

5 Essential steps for

success

Is a White Paper Factory

right for your business?

4

Incepture Print Solutions Lower costs and improve member

communications

Client Challenge:

To lower costs and improve member communications

Incepture desired to develop a best-in-class production

operation and provide as a service to others.

Located in Jacksonville, one of the largest commercial

print-to-mail operations in Northern Florida

Leading the industry to dramatically improve

communications

Produces high quality documents from virtually any

print steam and processes most any type of mailpiece

5

ROI

Gain control over

production speed

and economics

Reduce operating and

control consumable

costs while you open

new revenue

opportunities

Support

One service team

across your

printsteam and

mailstream

Boost total

process uptime

Optimization

Integrate into

existing environments

with ease

Migrate and merge

applications seamlessly;

20.5-inch (520.7mm) web

width leverages pre/post

investments

Quality

Create high impact,

full color and

monochrome print

Meet greater customer

demands with

unparalleled

1200 nozzle per inch

native resolution

Productivity

Combination of

application flexibility

and speed

Achieve critical production

windows with variable

system performance range

and print speed up to 400 feet

(122 meters) per minute

Pitney Bowes® IntelliJet 20™ Printing System

Easily replace—and outperform—existing toner-based

monochrome devices as you migrate to color

It’s time to

make your move

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Print in presort order,

comingled statements and

envelopes in full color

Assemble envelope wraps and

print in-line during mail finishing

Add relevant messages on

the statement and envelope

Incepture Print Solutions Move to a White Paper Factory Solution

Solution: Integrate print and mail to cost effectively produce

personalized, full color statements and envelopes to drive results

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Incepture Print Solutions Innovative paper storage solution

Vertically stack storage of paper

rolls

Eliminate storage racks

Minimize floor space

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Incepture Print Solutions White Paper Factory

Result: Transformation from a world of preprinted forms, separate jobs

and manual handling to an integrated, automated workflow producing

personalized four color documents and envelopes.

Lower costs and faster production

Growing service provider business

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5 Essentials steps for success when

moving to a White Paper Factory

Choosing the

right partners

Innovative mail

finishing solutions

Importance of print

quality

Workflow considerations for

integrating print and mail

Application migration, statement

design and personalization

1

2

3

4

5

10

Sort

Step 5: Application migration, statement

design and personalization

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White Paper Offset

Printer

Envelope

Printer

Shells

(& storage)

Branded, Windowed

Envelopes (& storage)

Digital

Printer

White

Envelopes

Mail

Finishing

Co-mingling

Jobs

Step 4: Workflow considerations for

integrating print and mail

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Step 3: Importance of print quality

Visual print quality

Improved open rates

Clearer information and call to action

Optimized economics

Eliminate reprint

Postal optimization

Proven, future-proof platform

Integrity

Barcode verification

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Step 2: Innovative mail finishing

solutions

Print in presort order,

comingled statements and

envelopes in full color

Assemble envelope wraps and

print in-line during mail finishing

Add relevant messages on

the statement and envelope

14

Step 1: Choosing the

right partner

When you move to a White Paper

Factory™ Solution, you integrate print

and mail processes and workflow to gain

high level synergies:

reducing costs,

creating efficiencies,

improving the quality,

adding value to your customer

communications.

15

Is the White Paper Factory journey right

for your operation? A business checklist

Considerations

Business Goals

Applications

Document Composition

Printstream

Mail Finishing

Tracking & Reporting

Questions

What critical business

issues can this help you

with?

Who are the

stakeholders?

How does your decision

process unfold?

Every connection is a new opportunity™

Thank you. Questions?