DIGITAL FUTURES

NOVEMBER 2013

Online, we don’t just see or

read about brands.

We use them

We share them

Source: IDC Report: ‘Extracting Value from Chaos

We video, click, share, tweet…

We video, click, share, tweet,

socially

Pass sales

Source: KPCB Internet Trends 2013

We video, click, share, tweet, professionally

We video, click, share, tweet, wherever we are

Increasingly on the move

Source: Gartner Global Stats 5/13

Increasingly on tablets

Source: Apple

A trend we see ourselves

www.client.com

In this sea of content,

quality is what will set

the brand apart.

However, it must be distributed

frequently and widely to impact on

our audiences.

Diversity of content is important for social

sharing and natural search rankings

.

Responsive interface design is increasingly

important for proliferating platforms .

Digital marketing no longer belongs

in a silo.

rankings.

Source: Content Strategy & the Future of Marketing. Kristina Halverson

These are all web assets.

rankings.

Source: Content Strategy & the Future of Marketing. Kristina Halverson

Content marketing strategies are

vital to make sure these assets are:

Distributed efficiently

Visible wherever our audiences are

Driven by insight

Creating value

Marketing automation technology is

increasingly needed to:

Manage the distribution of content efficiently

Track how audiences engage with the

content

Make marketing investor centric

Processes and technologies are increasingly

needed to:

Measure the effectiveness of communications

Prove ROI and value to the business

Windows on the

digital world will

continue to proliferate

New technologies

will continue to

compete for our

attention

If consumers adopt

them, brands will

follow…

However, we must never

adopt technology for

technology’s sake

Marketing must always be:

Customer centric

Distributed efficiently

Visible wherever our audiences are

Driven by insight

Creating value

© Proctor & Stevenson Ltd 2005-

2013© Proctor + Stevenson Ltd 2005-2014

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Kevin Mason

Director

Tel: +44 (0)117 923 2282

Mobile: +44 (0) 7974 662 614

Email: kevin@proctors.co.uk

www.proctors.co.uk