process book

Process BookSubtitle

Shelby Albrecht

Art 360 | Graphic Design 1

Professor Chris BeckerTue 7pm - 10 pm 1010 Westwood Center, Room 321

AR 360 | Graphic Design I Table of Contents

Introduction1. Project 1 pg 3-4 - The Art of Composition • Research • Sketches • Versions • Final Design • Final Design in Context

2. Project 2 pg 4-6 - Solar Energy • Research • Sketches • Versions • Final Design • Final Design in Context

3. Project 3 pg 7-8 - 99u Poster • Research • Sketches • Versions • Final Design • Final Design in Context

4. Project 4 pg 9 - 99u Advertisements • Research • Sketches • Versions • Final Design • Final Design in Context

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AR 360 | Graphic Design I Project 1

The Art of Composition

The first project I worked on for Graphic Design was a combination of working with texture, movement, space, and color to create an orginal composition. First, I made a large array of different grids, in which I added color to create shapes. Then, I chose a shape I liked and added tectures to the original colors. Thus, my final design was created (seen on next page). Once I had my final design, it was added onto a poster, so that the viewer could see the design in context.

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The Art of Composition: Final Design

AR 360 | Graphic Design I Project 1

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Project 2

First Solar Logo

The first step of this project was researching the brand–First Solar. In order to fully understand my company, I compared it with other competing solar companies, and comparing their current logos as well. After extensive research, I than began to sketch and create new and innovative logos for First Solar, but in a direction far away from the cheesy and universalized solar company logos. When I finally decided on the logo that would best represent my company’s ideals and innovations, I started to implement the new logo onto a “real-world” scenario– a business card. The last process of finalizing color schemes, printing process, and seperate web design, I was finished.

Brand Research First Solar History

• Founded in 1999 • “We are integrating solar power into the global energy mix by providing PV energy

solutions to address contemporary energy needs such as fuel cost volatility and supply reliability”

• Pride themselves in being RELAIBLE, DEPENDABLE, AND COST-EFFECTIVE solar energy

• 1st solar company to: o Produce 1GW in a single year o Break the $1/watt manufacturing cost barrier o Implement a global PV module recycling program

• Multiple world records for CdTe thin film solar module (17%) and cell (21%) efficiency FIRST SOLAR PV PLANT Environmental Features:

• Smallest carbon footprint of all solar technologies • Fastest energy payback time (less than 1 year) • Lowest water use (on a lifecycle basis) • 89–98% reduction of greenhouse gas emissions and other pollutants by displacing conventional

generation • Commitment to responsible land use and minimizing impacts of PV projects across their life cycle • Access to operational, industry-leading module recycling services • With a commitment to sustainable product life-cycle management and corporate responsibility,

First Solar is creating enduring value every day – environmentally, socially and economically.

Projects • With more than 8 gigawatts installed worldwide, First Solar is the leading global provider

of PV energy solutions

FIRSTSOLAR

FIRSTSOLAR

FIRSTSOLAR

1 - 6 2 6 - 7 9 5 - 0 4 9 8

3 5 0 We s t Wa s h i n g t o n St re e t , S u i t e 6 0 0 . Te m p e , A r i z o n a 8 5 2 8 1

JAMES A. HUGHES C E O

350 West Washington Street, Suite 600. Tempe, Arizona 85281

www.firstsolar.com

JAMES A. HUGHES CEO

1 - 6 2 6 - 7 9 5 - 0 4 9 8

350 West Washington Street, Suite 600 Tempe, Arizona 85281

@FirstSolar


1-626-795-0498


www.firstsolar.com

@FirstSolar

FirstSolarTeam

JAMES A. HUGHES CEO

1-626-795-0498


www.firstsolar.com

@FirstSolar

FirstSolarTeam


1-626-795-0498

@FirstSolar

FirstSolarTeam


www.firstsolar.com

J A M E S A . H U G H E S C E O

1 - 6 2 6 - 7 9 5 - 0 4 9 8

J A M E S A . H U G H E S C E O

1 - 6 2 6 - 7 9 5 - 0 4 9 8

@FirstSolar

FirstSolarTeam


@FirstSolar

FirstSolarTeam

w w w. f i r s t s o l a r. c o m

1 - 6 2 6 - 7 9 5 - 0 4 9 8



1 - 6 2 6 - 7 9 5 - 0 4 9 8



j . h i g h e s @ f i r s t s o l a r. c o m

j .h ighes@firstso lar. com

j .h ighes@firstso lar. com

j.highes@firstso lar. com

j .h ighes@firstso lar. com j .h ighes@firstso lar. comj .h ighes@firstso lar. com

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AR 360 | Graphic Design I

Project 2

First Solar: Final Design

(left) web logo; (right) business cards


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Project 3

99u Conference Poster and Brochure

My third project of the Fall semester was afun one. I got to resort back to the reason why I wanted to become a designer– posters. To begin the 99u Conference poster, I be-gan with grid designs for a regular poster, without knowing the context of the poster. After choosing a grid, I then began to research the 99u Conference’s history, what they offer, and previous call-to-actions. For brainstorming purposes, I sketched a lot of ideas, and used post-it notes to come up with catchy terms that would influence what il-lustratove path I would take. Once finding my idea of designing a poster based on the “anatomy of a graphic designer,” then I started designing. With the anatomical theme in mind, I hand drew everything, from the human figure, to the hand lettering of the poster title. I decided to use the bright magenta from 99u’s logo, and added pure cyan and my alternating color. I did this with reference to the screen-printing process, mainly because my poster print calls for a knowledge of screen-printing to get the desired effect. After all of this, I also designed a small brochure for the conference, referencing the anatomy that would be found on the back of the poster.

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WHAT’S GOING ON THIS WEEKENDABOUT THE

CONFERENCE

The goal of the 99U Conference is to shift the focus from idea generation to idea execution. Providing road-tested insights on how to make your ideas happen. We bring together some of the world’s most productive creative visionaries & leading researchers to share pragmatic insights on how ideas are brought to life.

“Genius is 1% inspiration, and 99% perspiration.”

Day OneStudio Sessions

9:30am - 11:00am

Conference Talks and Master

Classes

11:30am – 6:15pm

Early Registration

10:30am - 11:30am

Registration and Coffee

11:30am - 1:30pm

Speaker Session 1

1:30pm - 2:50pm

Break

Speaker Session

3:20pm – 4:30pm

Break

Master Classes

5:00pm – 6:15pm

Cocktail Reception

6:15pm – 8:00pm

Registration and Coffee

9:00am - 10:00am

Speaker Session 1

10:00am – 11:15am

Break

Speaker Session 2

11:50am – 1:00pm

Lunch

Speaker Session 3

2:00pm – 3:10pm

Break

Speaker Session 4

3:40pm – 5:00pm

99u Afterparty

9:30pm – 12:30am

Location: Various creative studiosAs a Thursday morning Conference warmup, we curate a series of off-site studio sessions that give attendees a behind-the-scenes look at leading creative companies around the city. Past studio sessions have peeked inside companies like IDEO, Google, Spotify, MoMA, Quirky, and more.

Location: Alice Tully Hall @ Lincoln CenterA series of talks and interactive master classes from exception-ally productive creative leaders provide an intensive initiation into the best practices of making ideas happen.

Five 75-minute master classes will occur simultaneously in and around Alice Tully Hall at Lincoln Center. Attendees will be able to pick ONE master class to participate in. Full roster to be announced in early 2015.

Location: Providence311 West 57th StreetGet to know fellow attendees over complimentary cocktails at this breathtaking former Gothic church that’s just an 8-block walk from Lincoln Center.

All attendees must be 21+. Nametag required. No guests.

Location: TBAClose out the conference with a bang at our always-incred-ible afterparty. Last year’s shindig was at The Museum of Modern Art with a DJ set from members of LCD Soundsys-tem. We’ll be brewing up something equally incredible for 2015.

All parties 21+. Nametag required. No guests.

Day TwoConference Talks

9:00am - 5:00pmLocation: Alice Tully Hall @ Lincoln CenterA series of exceptionally productive creative leaders take the stage to talk about execution, sharing road-tested insights culled from their extensive experience with translating ideas from vision to reality.

PARTNERS

Alice Tully Hall

WHERE WE ARE

Project 3

99u Final Poster


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Project 4

99u Conference Ads

The last project was an extension of the previous 99u Conference project, in which I created a group of web and mobile advertisements. I wanted to stick with the “Designer Anatomy” theme from the poster, so the branding of the conference would remain connected, while hinting to audiences what the conference will be teaching. I made my advertisements for social media hubs Twitter and Instagram, since designers have high prescence on both. I also included one for a design newd blog, core77.com.

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