Melody Olivas | CART MARKETING & ADVERTISING

Problem/ Opportunity

• Photography is becoming

popular

• Additional costs add up • Amateur Photography vs. Professional

• Established business for 4+ years• Experience of weddings-families-senior

portraits• One set price, no surprises

• Affordable• Memorable

Solution/ Benefits

• M Olivas Photographs takes you on an adventure through finding yourself

and capturing your memories forever on film.

With these memoirs shot of your new born baby, to

senior graduate, to newlywed daughter, beautifully composed

images will be produced for you to cherish, remember,

and share, forever.

Mission Statement

Social Impact• Photographs have a way of bringing

people together• Capture a moment in time to cherish and

share forever• Memories of events

Service• 2 Hour

photoshoot session / Any location / HD editing

• Online portfolio of images

• An 8x8 leather bound book of professional images

• Discounted on future shoots

• M. Olivas Photographs

is a photography

business made for

capturing your

memories • From newly

wed to new born to senior

graduate, I can be hired

to photograph all life’s

treasured events

MOlivas Photographs

Milne Photography

Horn Photo (Books)

Price $150 $600+ $90-$200

Availability Open Availability

Have to schedule weeks in advance

Limited Printing

Quality Satisfaction Guaranteed

Not Guaranteed Not Personalized

Your Competitive Advantages1. One select price package 2. An hour long professional photo-shoot 3. Product included

Competition

Qualifications• 4 Years Experience

• CART Marketing/Advertising Lab

Description of Expenses

Variable Expenses

Total: $65.00

Props $25.00Booklet $40.00

Fixed Expenses Total: $65Web Hosting $40Advertising $25

Definition of One UnitOne Photo shoot

Economics of One UnitSelling Price $150.0

0 Cost of materials $65. 00

Cost of labor $40.00 Other variable costs

Total Variable Expenses $105.00

Contribution Margin $ 45.00

Monthly Break Even Units$ 65

= 1.4% ≈ 2 $45

Business Model

Item Why Needed CostCanon Rebel XS

For the photo-shoot $300

Canon Lens 50mm

Professional photography lens

$150

Reflector Professional photography $20Props Photo-shoot $50

Total Startup Expenditures $520

Emergency Fund $260Reserve for Fixed Expenses $100

Total Startup Investment $880

ROI: Return on Investment$4250 = 482

% ≈ $482.95$880

ROS: Return on Sales$4250 = 42% ≈ $41.67$10200

Start-up Funds

Market StatisticsIndustry Name: Photography Annual Industry

Sales: $10 bn

Description of Target ConsumerDemographics Geographics

-Middle class/High Income families -Families/Newly Weds/ Graduating

-Fresno/Clovis location

Psychographics Buying Patterns-Newly weds, Graduates, families

-Purchased once, again upon request

Total Population

Target Market Population

604,514

Market Size

(based onsurvey)

Target Market Size

Market Analysis

8,879

2.9%

Total Units68

Gross Revenue10,200

Net Profit$4,250

Jan Feb Mar Apr

May

June Ju

lyAug

Sept Oct

Nov Dec02468

10

Units Sold

Units Sold

Sales Projections

Website/ Social Media

http://melodyolivas.com

Facebook.com/molivasphotographs

Future Plans• Branch into greeting cards• Full-time Photography business

Philanthropy

Melody Olivas