printmakingBellwork• If you owned a business,

what would you do? What would you provide?

visual culture• How can you convey

information quickly and without words?

logos!In the 60’s a lot of things started to happen that would change our visual language. The advent of canning meant that not all food was prepared at home and the television was a great way to get people to buy your stuff. However, most people watched TV at home and would forget by the time they got to the store unless you had something that stuck in their minds

Pepsi spends millions of dollars developing their logo so that it is recognizable to people all over the globe. Everything is designed with a purpose, down to every little line

printmakingBrand yourself• Think about your business.

What would your logo look like? It should be unique and represent what you’re selling in some way.

• Draw 3 sketches in your sketchbook of different logos. Pick one to be your final

• Carve – the act of taking away parts that you don’t want to print• Plate – the linoleum block that you will carve and then print from• Brayer – Roller• Baren – the wooden spoon used to smooth over the paper• Edition – When you sign, title and number the bottom of each print• Series – dgd • Linocarver – df

printmaking vocabulary

transferring your logo

go over the lines so you can see them

holding the linocutter

carving

carving cont

carving cont

final textures

ink over the plate to see what will print

cont

• Pulling – pulling the print from the block• Edition – When you sign, title and number the bottom of each print• Series – A group of prints• Contrast – Colors that are bright against each other• Color Mood – How a color makes you feel

printmaking vocabulary

printmaking• Continue to color in the

areas you want to keep• Begin carving away the

light grey areasRemember!!!• Carve away from your

body• Use the bench stop• Outline the area you

want to keep first, then carve out, away from the part you want to keep

• Printing Demo ½ through class

printmaking• Get your prints from the drying rackwhen you have 8 prints• Pick out the 8 prints you want to include in

your final• 4 complementary• 4 choice

• Look at the color of the paper you used• If its mostly white, then you will mount on black paper• If its mostly black, then you’ll use white paper

• Mount your final prints in the center• Sign and number your editions• Mount each print on the larger paper

• Choose whatever color is opposite of the smaller mounts