print press coverage - york wallcoverings · removable wall decals. or, if there’s a...

Extreme Makeover Home

Edition – Harrison, PA Episode

October 21, 2011

Viewership 20,000,000

Grata CM2380 from AVD Dolce Vita, York Wallcoverings Wallpaper and Wallcoverings; 717-846-4456;yorkwall.com

Flourish from Walt Disney Signature WD2912, York Wallcoverings Wallpaper and Wallcoverings; 717-846-4456; yorkwall.com

Issue 46

Print Press CoverageVisit us at www.yorkwall.com.

York, Ink.www.facebook.com/YorkWallcoverings

750 Linden Ave.York, PA 17405-5166

Tel: 717-846-4456www.yorkwall.com

Extreme Makeover Home

Edition, Lewes, Delaware –

Dunning Family

November 18, 2011

Viewership 20,000,000

Blossom Branches AD8148 from Veranda Collection Blossom Branches AD8148 from Veranda Collection

Chloe Floral CF6312 Chloe Floral CF6312



Better Homes & Gardens

February 2012

Circulation 7,800,000

Continued on next page

Better Homes and Gardens, continued





A Well Nurtured Life blog

January 30,2012

Readership 3,500

Nurture Your Home – Best Online Sources for Wallpaper

Over the last couple months, I've been

obsessively looking for wallpaper for three

rooms in my house - 2 bathrooms and my

daughter's playroom. If you had told my

20 year-old self I'd be wanting to line my

home with wallpaper in 10 years, I never

would have believed you. But wallpaper is

back in a BIG way and if you are like me,

you don't have time to spend your days

and weekends traipsing around from store

to store looking for the perfect print. I was

ecstatic to discover that there are many

great online resources for wallpaper and

for only a few dollars, you can have

samples sent directly to your home. You'll

definitely be seeing some more wallpaper

here on this blog in 2012, but to start, I'd

like to share several of my favorite sites

with you:

YORk WallpapeR

York Wallcoverings has one of the most

comprehensive catalogs, but its site can be

a little overwhelming with about a

hundred books to look through, each with

about 30 wallpaper options. Instead, use

the handy search tool where you can

choose both primary and secondary colors

and then pick whatever category fits your

design scheme - geometric, floral,

contemporary, etc. The samples I ordered

arrived 3 days later and were all a very

generous size (compared to the rest of the

retailers), making it easy to visualize what

it will look like on your wall. If you find

something you like, you will need to find a

retailer nearby (they don't sell directly to

the customer online), but it is simple to do

by using the Find A Retailer tool on their

website. I would also call around and get a

couple quotes from the people in your

area since prices can vary from retailer to

retailer. Here are a few of my favorites

from York.

Grata Trellis Wallpaper, yorkwall.com. Ogee Wallpaper, yorkwall.com.

Lattice Wallpaper, yorkwall.com.

York Archives Wallpaper, yorkwall.com.

Lattice Sidewall Wallpaper, yorkwall.com.

Scribble Wallpaper, yorkwall.com.

Corset Wallpaper, yorkwall.com.



St. Louis Homes + Lifestyles

January/February 2012

audience 20,000

Nicoletta GM1248 from Contempo



Texas Home and Living


Circulation 301,380


Texas Home and Living, continued






Nationally Syndicated Article

"Budget-Friendly Kitchen

Re-Do's with Wallpaper"

July 2011 – February 2012

Circulation 2,817,135

Budget-Friendly Kitchen Redo’s With Wallpaper

A kitchen renovation is almost always a

costly and time-consuming undertaking.

The thought of ripping out and replacing

cabinets, countertops and appliances is

enough to stop you in your tracks. But a

kitchen redo doesn’t have to be an

all-or-nothing proposition. Sometimes, the

smallest changes can make the biggest

difference. Take wallpaper, for example.

Nothing enlivens an outdated kitchen

quicker or easier than wallpaper. A bright,

happy pattern like a toss of fruits or

vegetables can play on the past with

kitschy, retro-inspired style. Or you can

modernize with patterns that mimic tile,

stone and metal: a budget-friendly

alternative to the real, more costly

materials for backsplashes. You don’t have

to worry about most stains because most

wallpaper has a protective coating and is

washable, even scrubbable. In fact,

kitchen-friendly wallpapers are much

lower maintenance than paint, which has

about a three-year life span.

Wallpaper isn’t just for kitchen walls

alone. Here are some ideas that can

modernize any kitchen in an

instant:

• With extra wallpaper or coordinating

border, cover lamp shades on hanging

fixtures to create a chic, pulled-together

look

• Wallpaper inset panels on cabinets and

pantry doors

• Paper the back of glass cabinets or open

shelves and turn the display of everyday

china into a work of art

• Tap into your creativity: layer wallpaper

with a coordinating border and

removable wall decals. Or, if there’s a

hard-to-reach angle where wallpaper

won’t work, use a complementary wall

decal to pull the look together

• If your seating in your kitchen faces one

wall, create an art installation by placing

individual peel-and-stick wall decals in

store-bought frames in a pattern on the

wall.

Wallpaper, border and wall decals from Bistro 750 Collection by York Wallcoverings www.yorkwall.com



Houston Lifestyles & Homes

august 2011

audience 205,000


Wallcoverings can change the look of a room in an instant

As the real estate market continues to be

sluggish across the country, homeowners

who might have downsized or up-sized are

choosing instead to stay where they are

and just give their homes a fresh look.

One of the most effective and least

expensive ways to do that is to change the

walls. But, in what way? Paint? Fabric?

Artwork? Wallpaper? Murals? Actually,

today’s wallcoverings can give the illusion

of just about any of those options.

For the past 15 years or so, new home

builders and remodelers have steered clear

of wallpaper — so much so that wallpaper

became almost anathema. But, decorators

have seen that trend turn around in 2011.

The pendulum has swung, and part of the

revival of ornamentation is the re-

emergence of wallpaper. Consumer

behavior patterns, style trends and

economic factors all contribute to

homeowners embracing wallpaper again.

And, with good reason.

New technology allows wallpaper designers

to unleash their creativity with all kinds of

two-dimensional techniques including

glass beads on wallpaper; wallpaper

enhanced with sand, suede, raised inks,

textural damasks, and yes, even flocking.

But, this is not your grandma’s wallpaper.

Flocking is back, but those velvety-textured

coverings come in many different colors

with both simple and ornate patterns.

Manufacturers are pairing them with what

the industry calls the “grounds,” paper

that matches the background upon which

the flocks are laid. You can put “grounds”

on the ceiling and lay the flocked paper on

all four walls or do three walls in the plain

grounds and one with flocking as an

accent wall.

“We all remember the wallpaper growing

up that we learned to hate,” said Paul

Montgomery, owner of Paul Montgomery

Studios, maker of hand-painted

wallcoverings. “But now, there are a lot of

patterns that do enhance an interior.

Wallcoverings can uplift and inspire and

bring a sense of peace and tranquility to a

room.”

Surface View (www.surfaceview.com) and

Murals Your Way (www.muralsyourway.

com) offer the unique option of creating

wall-sized murals from photographs —

your own or those of a professional

photographer from the manufacturer’s

collection. Casart Coverings (www.

casartcoverings.com) makes a removable,

custom, designer wallcovering that can be

changed almost as fast as you switch the

linens on your bed. And each decorative

finish can be custom matched to

Benjamin Moore and Pantone colors.

Removable wallcoverings provide great

value to homeowners and renters.

Like comic book-style beach scenes? What

about a vintage Porsche? These very

images could be the backdrop to a favorite

room in your house. “Wallcoverings are a

cost-effective way to get large-scale art on

your walls,” said Surface View co-owner

Wayne Hemingway. “Technology is

allowing the concept of wallcoverings to be

pushed even further.”

Another new trend is fabric and wallpaper

combos. You can use your choice of

wallpapers and then cover the room’s

chairs in an identical fabric. Some of the

freshest trends in wallcoverings can be a

great component in interior design.

“People are finally moving away from just

a feature wall and are once again

wallpapering two, three and four walls in a

room,” says David Klaus at Graham and

Wallpaper: Floral Trail LS6151 and Lattice LS6132 from Bella Rosa

Houston Lifestyles and Homes, continued



Brown Wallpaper Company. “Fewer

accent walls and more fully papered rooms

are cropping up in homes and magazine

spreads as of late.”

According to the Wallcovering

Association, wallcovering is a great

impersonator. It can change the visual

appearance of a room in many ways.

Wallcovering helps make the most of a

room’s strong points, while masking its

weaker features. It can be used to draw

attention to a fireplace focal-point wall by

wrapping the fireplace facing with a strong

pattern. A focal-point wall can be created

by using the same strong pattern on any

blank wall. All it takes is a little

imagination.

Wallcoverings can brighten a dark room,

add character to a dull room, warm up a

room with no architectural features, create

a cozy atmosphere, frame the room’s best

features and reveal your personality more

than any other wall treatment. In

addition, wallcoverings feature certain

patterns such as stripes and overall prints

to perform optical illusions that make

rooms that ordinarily look too long, too

boxy or have low ceilings appear more

proportionate.

Walcoverings can also be used to add

value to your home. They cover flaws in

the wall surface that paint can’t. They

protect the wall surface from marks, are

an excellent fast-fix for those selling their

home and offer a wide range of subtle

patterns and colors to neutralize the

interior to fit anyone’s style. Retail studies

show that a tastefully decorated home can

add a 10 to 15 percent increase in property

value.

Wallcoverings are a timeless decorating

product. As new styles emerge,

wallcovering designers capture it, define it

and present it in a variety of color choices.

With its ability to capture any style or

color scheme, wallcoverings help you

express your personality and style —

whether your taste is contemporary,

romantic, country or eclectic.

Here are a few wallpaper trends that you

can expect to see this fall and on into the

new year.

Printable wallpapers –Printable

wallpapers are a perfect hybrid between

dressing a wall with wallpaper and

painting it. The idea of printable

wallpapers is to allow the homeowners to

customize their own wallpapers according

to their taste. If the design trends change

the next year, the wall can change with it.

Tone on tone –A subdued look is one

latest trend, and tone on tone wallpapers

fill that bill. Creating a dramatic statement

with tone on tone papers is very easy.

They are perfectly suited to guest rooms,

entryways, corridors, closed balconies and

staircases.

Metallic –From rich bronzes and sharp

silvers to soft gold, metallic wallpapers are

a fantastic way to add decadence and

instant glamour to a space.

Some companies offer the opportunity to

customers to select a preferred design.

Nature-inspired earthy and green tones —

Nature-inspired earthy and green tones are

set to rule the base color of the wallpapers.

Since these colors are neutral, few colors

clash with them, and the wallpapers can

be easily used in any area of a home.

Old is new in the world of wallcovering

these days. Expect to find some of these

old favorites returning in updated colors

and textures.

Grasscloth — Grasscloths are back and

better than ever. They provide a great

texture and fit with any style from

traditional to contemporary.

Flocks — New flock patterns come in many

different colors with both simple and

ornate patterns and are perfect for accent

walls.

Damasks — Your guests won’t be able to

detect that these “old world” damasks are

laser-printed. They look like the walls were

fauxed 100 years ago.

Textured Vinyl — Vinyls are not just for

commercial use anymore. They can look

like leather, crocodile, basket weave,

grasscloth, silk, linen, sisal and much

more. Scrubbable vinyls are perfect for

high-traffic areas such as bathrooms,

hallways and kitchens.

Botanicals — Cool, subtle botanicals such

as pussy willows, cotton plants, twigs and

branches provide a soft touch for those

who don’t want a bold print. This is a

great place to start if you’re wanting a spa

feel.

Going Bold — Europeans are using a lot of

bold patterns, geometric shapes and bright

colors such as fuchsia, lime green and

purple.

So, if you love wallcoverings, don’t let

anyone talk you out of them. Today’s

wallcovering choices are plentiful,

colorful, functional and a great way to

make a big impact in the home you love.



Sources + Design

November 2011

Circulation 22,000

York Wallcoverings has put the kitsch back in kitchens with its slyly humorous Bistro 750 collection. The retro-inspired wallcovering collection includes fanciful fruit, cutlery, kitchen utensils and coffee cup patterns, served up on background hues that range from mustard, salmon and avocado to peppery black. www.yorkwall.com

Market Watch: Wallcoverings



At Home in Arkansas


Circulation 29,000



Ottawa Citizen

January 2012

Circulation 200,197


Home Trends for 2012

Smaller houses? Bigger condos? The death

of chocolate brown kitchen cabinetry and

the triumph of tangy tangerine wallpaper?

We chat up experts near and far for what

to expect on the home front in 2012.

STeaDY aS SHe GOeS, SORT OF

"I know it doesn't make much of a trends

story to say it's status quo, but that's what

it's going to be (this) year," says Scott

Parkes, vice-president of Tamarack Homes

in Ottawa.

From little change in house sizes to the

inexorable upward creep in prices, look for

a continuation of Ottawa's tradition of

stability, he says.

Canada Mortgage and Housing

Corporation calls for a slight drop, about

three per cent, in housing starts this year

compared to 2011 when starts declined

about 11 per cent. Resale rates are also

expected to moderate after the sales streak

of the past two years. Continuing low

interest rates and healthy salaries are

among the factors that will keep Ottawa's

housing market relatively stable this year.

John Herbert, executive director of the

Greater Ottawa Home Builders'

Association (GOHBA), concurs with

CMHC that more than 80 per cent of new

homes will be built outside the Greenbelt

and condos and town houses will continue

to outsell single detached homes, in part

because of affordability.

In fact, CMHC predicts that single

detached construction in 2012 will shrink

to just one-third of overall housing activity,

the lowest level in three decades.

Adds Herbert, "there is some concern that

we may be approaching the point where

we're overbuilding in the condo market.

But I don't think that's going to be

apparent for another couple of years."

CHaNGeS aRe COMING

Greg Graham, regional president of Cardel

Homes and past president of GOHBA,

says lot sizes are shrinking as a result of

escalating development charges and

intensification requirements in Ottawa.

He adds that we can also expect more

condo projects in the suburbs as the city

struggles to limit urban sprawl.

Parkes thinks that, barring a jump in

interest rates, home sizes won't shrink

until 2013 or 2014.

Graham, however, says that while the

optimal size of a single-family home is still

2,200 to 2,400 square feet, builders like

Cardel do offer 1,800-and 1,900-square-foot

models. The problem, he adds, is that

buyers say they can snap up a big

townhome, get almost as much space and

save $70,000.

DeTaIlS, DeTaIlS

Builders, ever conscious of their price

points, will be more conservative this year

when it comes to offering pricey upgrades

A linen weave in apricot, the wall covering is a version of the hot colour of the year according to industry giant Pantone, which says wallpapers and textiles splashed in tangy orange hues add vitality to a room and stay in step with primary colors and neutrals. Photograph by York Wallcoverings

Animal prints and skins stalked fall fashion runways and now, as these big game trophies tantalize the fashion flock from store windows, we are reminded why these perennially stylish looks have never been endangered in the world of wall covering. Photograph by York Wallcoverings

Ottawa Citizen, continued



like better cabinetry as a standard feature,

says Graham.

Parkes says buyers will continue to expect

hard-surface countertops like granite. The

quality of ceramics is also improving, he

says, and carpeted areas are still shrinking

as builders respond to buyers' demands for

ever-higher quality.

BUIlDING FOR BOOMeRS

Despite the avalanche of aging boomers,

we haven't yet managed to turn their

housing wants into a trend.

Most developers still chant the mantra

"build and they will come," according to

Brian Card, president of Ottawa-based

Corporate Research Group. "Most projects

have a variety of people living in them.

Builders have tried segmentation, but it

doesn't work."

Card says that although condo builders, for

example, are continuing to construct

oodles of 700-to 1,000-square-foot units

with kitchens and master bedrooms that

sizzle with design features, they are not

targeting any specific demographic.

Herbert says building for boomers will

continue to be a niche market pursued

primarily by smaller builders like eQ

Homes, which launched its Legends

project, including adult lifestyle

bungalows, in Kemptville, Ontario's

eQuinelle community last summer.

"The (seniors') market is just not that big

yet and many builders are just too big a

machine to develop niche markets. We will

see more (housing for seniors) but from

small builders."

FeMININe & ReFINeD

The big news for 2012 is that femininity,

refinement and romance are back, says

Suzanne Dimma, editor-in-chief of

Canadian House & Home.

"Scalloped edges on slip covers; big, bold

chintz fabrics; soft pastel colours are in.

For the last few years, we've been getting

back to nature and considering the

environment with trends like weathered

wood. That interest is still there, but now

people want to pair it with some glamour.

People want happiness and joy."

Glamour is showing up in gold cabinet

hardware and kitchen faucets, she says,

while femininity extends to wallpaper with

oversized floral patterns and soft pastel

colours. Metallic inks add refinement to

wallpaper, strong primary colours echo the

1970s, and wild animals like zebras —

already big in men's and women's fashion

— are high on the wall covering hit parade.

The 1970s, which informed much of last

year's trends, are also back in plants,

according to Dimma. To stay au courant,

consider one big plant — a ficus benjamina

maybe (remember them?) — with large, soft

leaves displayed prominently in a striking

basket. Warning: unless watered

judiciously, they'll shed those leaves faster

than a politician abandons campaign

promises.

Dimma also forecasts a surge in classic art

like paintings and sculpture. Hyper-

realistic paintings with large images will be

popular, possibly a spinoff from the

continuing craze for blowups of

homegrown photographs.

COlOUR

Greys, teal blue, deep purples and coral

will be evident in the best-dressed homes

this year, according to Susan V. Phillips, an

Ottawa interior decorator, home staging

consultant and owner of Spotlight on

Décor (spotlightondecor.com). "It's really

very similar to last year," she says.

Paint manufacturer Farrow & Ball says

unexpected combinations will bring a fresh

look to homes. Pairing strong greys with

warm yellows and clean blues, for example,

gives a modern but welcoming look.

Pantone Inc., considered the authority in

matters of fashion, home and beauty

colour, has declared reddish-orange

Tangerine Tango the top colour for 2012.

Tangy and vital, it's apparently a colour to

spur us to action — not a bad thing in a

moribund economy. Designers say it can

be paired with blue-greens and works well

as an accent. It's turning up in everything

from bedspreads to wallpaper.

But trend predictions, warns Phillips in an

email, can be totally out to lunch. Acid

yellow and effervescent turquoise were

among the top colours forecast for 2011,

but while those colours look great in a

magazine spread, "try living with that on

walls day in and day out and I guarantee

your eyes will start to water and your brain

start to fizz."

FaBRICS & MORe

When it comes to fabrics, natural fibres are

what we really want, but synthetic linens,

cottons and wools will win out because of

cost, says Phillips. The raw linen look of

last year is also being replaced by dyed

products, which adds softness and variety

to the palette.

In fabrics, she says to expect textures and

metallic colours including gold, silver and

copper. Coordinating colours in those fun

animal prints and organic designs will also

be big.

And while hardwood still trumps

carpeting, when wood flooring is

combined with simple panelled draperies

rather than pleated, sound-absorbing

window treatments, your home can sound

like an echo chamber. Phillips says rugs,

throws and toss pillows can muffle the

sound.

Southwestern-style rugs are back, often

with matching throw pillows. So, too, are

shag rugs, says Phillips, but in myriad

colours and textures.

"The new ones are gorgeous and deep. You

could lose the cat in them."



Staten Island Advance

February 1, 2012

Circulation 89,100


Wallpaper is making a comeback

After years of being ripped down in favor

of neutral paint colors, wallpaper is

making a comeback. Homeowners are

once again turning to wallpaper to add

splashes of color and design interest

throughout their homes.

"Wallpaper has made a comeback in a big

way here on the Island during the past

nine months," said Jo-Anne McDonald, an

interior designer at Shamrock Paints on

Victory Boulevard in Castleton Corners.

"Homeowners want that visual interest...

that extra pop of color."

Gone are the days of thick vinyl wallpaper

with images of dancing vegetables printed

on a bright white background. What's

popular now? Traditional patterns with

copper accents; crystal-studded wallpapers;

shimmering metallics, and wallpapers

made from natural materials such as mica

and grass, and woven cloth materials, Mrs.

McDonald said. Today's wallpapers are

also made with non-toxic inks, soy-based

coatings and eco-friendly fibers that are

washable and UV resistant, she said.

Wallpapers studded with crystals or glitter

accents made from sand and recycled glass

are also attracting the interest of

homeowners looking to give their walls a

facelift, she said.

But perhaps the strongest trend in

wallpaper today is highly tactile,

reach-out-and-touch designs, according to

the experts at York Wallcoverings, the

oldest and largest wallpaper manufacturer

in the United States. The handcrafted

wallpaper is made with an innovative

process using century-old surface presses

and artisan handwork to create

dimensional, sculpted designs.

"What wallpaper does best is add a pattern

and dimension to a wall in a way that

paint can't," said LeRue Brown, director

of marketing for York Wallcoverings. "It

can set a style for a room at a pretty

economical cost, and hide abrasions and

other imperfections in a wall."

Another trend that Mrs. McDonald sees

here on the Island is the popularity of

wallpaper lines from famous interior

designers, like television personality

Candice Olsen, and retro-inspired lines

from the Walt Disney collection, both

made by York Wallcoverings.

Mrs. McDonald gives her expert advice to

customers shopping in Shamrock Paints,

but she also does interior design work

outside of the store for a fee. Here are

some tips she gives customers shopping for

wallpaper.

* Less is always more when decorating

with bold patterns and colors. "People

always want to do too much," she said. "In

a dining room, for example, only paper

Fresh and fun retry kitchen designs, from Three Sisters Studio's Graphic Tableware, are a top pick. (Photo Courtesy of York Wallcoverings)

Jo-Anne McDonald interior designer from Shamrock paints on Victory Blvd discusses trends in wall coverings. (Staten Island Advance/Jan Somma-Hammel)

Staten Island Advance, continued



above the chair rail and paint a contrasting

color underneath. To paper the whole

room in the same pattern is just too

much."

* Don't wallpaper a cluttered house. "If it's

a messy, cluttered house, I favor paint. If

the house is neat and uncluttered, I will

recommend wallpaper because the house

can handle it,"

* Avoid wallpapering hallways. "I don't like

to wallpaper hallways, especially ones with

high walls. It's too much. Paint will do just

fine, and save the wallpaper for a room

that needs some visual interest."

print press coverage - york wallcoverings · removable wall decals. or, if there’s a...

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