principles of magazine design jour 500 contemporary magazine
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Principles of Magazine DesignJOUR 500 Contemporary Magazine
Rules of Magazine DesignDesign for function, not for decorationGood design facilitates readingGood design draws the reader inGood design leads the readerGood design has multiple points of entry headlines, decks, photos or illustrations, cutlines, sidebars while being clean and simple
Department headingHeadlineDeckBylineBody copyPull quote or call outArtFolio
Two-page spread Think of two facing pages as a single unit unless theres a full-page ad
Two-page spread
Four Elements of a PageEvery magazine page is made up of four elements:Art (graphics, photos, illustrations)TextHeadlines/titles and subheads/decksCaptions
Elements of a page And dont forget
white space
ArtEvery page or two-page spread should have a dominant piece of art, a single focal point
Let photos tell the story
Let photos tell the story
UnityMagazines should be consistent style, typeface, color palette, use of white spaceConsistent design helps give a magazine personality
Unity: TypographyLimit yourself to just a few fonts:One for body copyAnother for department titlesA third for photo cutlinesUse special fonts for display headlines
TypographyFind creative ways to use type in display headlines
Consistency
Consistency
Trend: Brief text, lots of images
Trend: Celebrity covers
Anatomy of a Magazine CoverlogoimageCover linesWhite spaceIssue dateprice
Anatomy of a Magazine CoverlogoimageCover linesWhite spaceIssue dateprice
Covers: Poster
Covers: One theme, one image
Covers: Multitheme, One-image
Covers: Multitheme, Multi-image
Covers: All Typographic
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