principles of magazine design jour 500 contemporary magazine

Principles of Magazine DesignJOUR 500 Contemporary Magazine

Rules of Magazine DesignDesign for function, not for decorationGood design facilitates readingGood design draws the reader inGood design leads the readerGood design has multiple points of entry headlines, decks, photos or illustrations, cutlines, sidebars while being clean and simple

Department headingHeadlineDeckBylineBody copyPull quote or call outArtFolio

Two-page spread Think of two facing pages as a single unit unless theres a full-page ad

Two-page spread

Four Elements of a PageEvery magazine page is made up of four elements:Art (graphics, photos, illustrations)TextHeadlines/titles and subheads/decksCaptions

Elements of a page And dont forget

white space

ArtEvery page or two-page spread should have a dominant piece of art, a single focal point

Let photos tell the story

Let photos tell the story

UnityMagazines should be consistent style, typeface, color palette, use of white spaceConsistent design helps give a magazine personality

Unity: TypographyLimit yourself to just a few fonts:One for body copyAnother for department titlesA third for photo cutlinesUse special fonts for display headlines

TypographyFind creative ways to use type in display headlines

Consistency

Consistency

Trend: Brief text, lots of images

Trend: Celebrity covers

Anatomy of a Magazine CoverlogoimageCover linesWhite spaceIssue dateprice

Anatomy of a Magazine CoverlogoimageCover linesWhite spaceIssue dateprice

Covers: Poster

Covers: One theme, one image

Covers: Multitheme, One-image

Covers: Multitheme, Multi-image

Covers: All Typographic

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