prime partnership final presentation

9
rime Partnership Opportunity for 3-stars ho inal presentation of Opportunity Execution Project

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Page 1: Prime partnership final presentation

Prime Partnership

Opportunity for 3-stars hotels

Final presentation of Opportunity Execution Project

Page 2: Prime partnership final presentation

Fundamental Problem

Venture Lab 2012 Prime Partnership Team

• significant costs for hotel maintaining and developing• weak brand awareness• high customer acquisition costs• no access to best practice sharing• high procurement prices

HOTELS

• decentralized contract management• attractive volume pricing• unable to find reliable hotel chain in mid-price segment• approach varies for different hotels

CORPORATE CUSTOMERS

• level of services doesn’t meet expectations• no loyalty programs• too complicated booking• poor service for high price

CLIENTS

Page 3: Prime partnership final presentation

Product

Venture Lab 2012 Prime Partnership Team

Our product is complex of services for development and management for 3-star hotel chain under the famous brand, in order to increase the popularity, income

and keep complete economic and financial independence. In exchange for partnership contributions and high quality standards.

• reservation Web system• cooperation with the largest

GDSs;• active marketing promotion;• joint procurement;• recruitment services;• training programs and staff

development;• auditing and consulting of

standards compliance;• implementation and optimization

of business processes;

• 24x7 call center;• participation in exhibitions and

fairs;• exchange of experiences and

best practices;• business activities with corporate

clients;• online booking through popular

services;• intranet access to customer

databases, standards, advertising and marketing materials, etc.

Page 4: Prime partnership final presentation

About our team

Venture Lab 2012 Prime Partnership Team

Aleksandr Kirpichov•Team Leader, executive in sales, 10+ years experience in own and partners large Retail chain management and development

Borys Baturynets•LL.M., attorney-at-law. 10 years practice in corporate law and dispute resolution

Prime Partnership Team•We met each other after the 1st phase of “Venture Lab” during the search of appropriate teammates for main project. •All of us participated several face-2-face meeting and carried on an online negotiations with another active members of “Venture lab” project. Finally when we understood that we have challenging idea for main project and we could enjoy working with each other, “Prime Partnership” team was created. •Our team consists of four motivated and result-oriented teammates with balanced skills set and ambitions to be in the TOP teams.

Sergey Shanin•PMP, project manager, 5 years experience in risk management, team building, stakeholders negotiations

Karyna Kirpichova•marketing manager, 10+ years experience in marketing and distribution, brand development

Page 5: Prime partnership final presentation

Venture Lab 2012 Prime Partnership Team

Business model

Customer Segments• hoteliers or owners

of hotel business• guests of the hotel

chain• Corporate customers

Value Propositions• This is convenient

and successful brand for 3-star hotels. Main features are dynamic growth, high level of service, advanced model of communication, technology and hotel chain franchise.

Revenue Streams• Royalty• Partner’s

commissions• Advertisement• Audit, consulting,

trainings services fees

• Value added services to franchisees

Page 6: Prime partnership final presentation

hoteliers or owners of

hotel business

guests of the hotel chain

corporate customers

Sales and Marketing Strategy

Who is our target audience?

1. Promo at conferences, exhibitions, specialized forums for hoteliers 2. Promo at Internet (own and specialized websites, cross placing banners, social networks…)

1. Clients’ feedback management 2. POSM at travel agencies,3. Internet (own website, cross placing banners, social networks, reviews from other tourists.

1.Direct mail, presentations,2. Promo through travel agencies, 3. Internet4.Loyalty program for corporate

customers staff

What`s the best way to reach our Target Audience?

clie

nts

1. Direct sales managers2. Telesales

Sales Marketing

1. corporate website >50% of sales2. Travel agencies and travel web sites (booking.com etc) ~15% of sales3. Discount portals (Groupon etc) ~5% of sales4. Other (regular and occasional clients who applied directly to the hotel

1. Direct sales managers as primary channel2. Hospitality associations as an secondary channel

Venture Lab 2012 Prime Partnership Team

Page 7: Prime partnership final presentation

partner unreliability

Venture Lab 2012 Prime Partnership Team

Risks

denial of service

income concealmentinflation

standard violationscompetition

hackingsclimatic conditions

loyalty erosiongovernment restrictions

demand decreaseemployee dishonesty

Possible strategies to prevent or minimize high-priority risks:• Standard violations – periodic inspections to monitor compliance with the franchise standards, mystery

shopping, staff trainings, etc.• Income concealment – legal actions.• Denial of service – risk should be transferred to the hosting company.• Partner unreliability – partnership programs, rebates.

Page 8: Prime partnership final presentation

Venture Lab 2012 Prime Partnership Team

•Promotion agencies•Media•Social networks•Web•Exhibitions•Design companies

Awareness

•Suppliers of equipment, expandable materials•Promotional gifts manufacturers

Procurements

•Hotels•Educational institutions•Tourism development government departments

Knowledge base

•IT solution suppliers•Developing agencies •Hosting companies•Call-centers•E-Commerce providers

IT & Web

•Travel agencies, associations, operators•Booking systems

Distribution

Partners and Allies

Page 9: Prime partnership final presentation

Funding

•15-20% own capital

OWN CAPITAL

•70-75% loan at bank (for two years)

LOAN CAPITAL

•5-15% acquired investment from franchising

Acquired capital

Venture Lab 2012 Prime Partnership Team