Primary Research

ReflectionsName: Chris JacobsCandidate Number: 4068Center Name: St. Andrew’s Catholic SchoolCenter Number: 64135

Q1 – Gender • Number of Males: 6

• Number of Females: 4

• I have asked in total 10 people the same questions for my survey, this will make my research more reliable. This result should be fair due to the genders that are being asked to fill one in are almost the same amount.

Gender

Male

Female

Q2 - Age

• 6 out of 10 people that completed my survey were in the age category of 17-24

• The other participants (4 out of 10) were in the 25-34 range

Age

Under 16

17-24

25-34

35-44

45+

Q3 – How often do you buy magazines?

• 4 out of 10 of the participants bought magazines monthly

• 6 out of 10 ticked other saying that they never bought magazines

Activity

Daily

Weekly

Monthly

Subscription

Other

Q4 - Genre

• All participants included in the survey answered the music genre would be the type of magazine they would buy

Sales

Sports

Music

Motor

News

Adult

Other

Q5 – Article Sell Lines

• There were a range of responses to this question about the suitable sell lines I provided which is shown in this pie chart

01234New Kid…

You can…

Drake Big…

50 best…

Free Itunes

2014…

This Kid…

His way…

RIP Paul…

Number…

Yes

No

Q6 – Which Image would encourage you to buy the magazine!

• 8 out of 10 of the participants chose the Eminem image as the one that would encourage them to buy the magazine

• 2 out of 10 of the participants chose the Drake image as their favourite

Sales

Eminem

Drake

Q7 - Layout preference

• 8 out of 10 participants preference was the VIBE layout

• The other 2 out of the 10 preferred the JET layout the best

Layout

VIBE

JET

THESOURCE

Q8 – House Style

• 6 out of 10 people decide they liked house style 2 the best

• 2 out of 10 liked house style 4

• 2 out of 10 liked house style 3

House Style

HS1

HS2

HS3

HS4

Q9 - Promotion

• 4 out of 10 people voted for Festival tickets as a promo

• 2 out of 10 people chose VIP passes

• 4 out of 10 people chose £500 ITunes vouchers giveaway

Promotion£500 ItunesVouchers

Festival Tickets

VIP Passes

Q10 - Prices

• 4 out of 10 people chose £2 as a applicable price for a magazine

• 2 out of 10 people chose £1.50

• 2 out of 10 people chose £1

• 2 out of 10 people chose other and said £2.99

Prices

£2

£1

£1.50

Other