primary research - audience questionnaire results
TRANSCRIPT
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8/14/2019 Primary Research - Audience Questionnaire Results
1/5
The dominant genre of music was Indie with Metal/Rock coming a close second with only 2 votes
different between the two of them. Surprisingly R&B only received 3 votes and Pop received no
votes. This is interesting as the music magazine I will be doing will feature both Indie and
Metal/Rock genre of music and these were what I was going to do before I even asked people.
The top three answers for this question was moderately often, quite often and occasionally with
moderately often gaining the most and occasionally receiving the third highest. Both extremely
often and never which are polar opposites received the same results of 1 vote each.
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Inide Techno Classical Metal/Rock Pop R&B Other
Genre Of Music They Listen To
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Extremely Often Quite Often Moderatley Often Occasionally Never
How Often They Attend Live Musical Performances
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8/14/2019 Primary Research - Audience Questionnaire Results
2/5
This clearly shows that Twitter is the most dominant with a land slide victory of 13 votes out of 20.
In second place was Facebook with only 4 votes and after that is Tumblr with 2 votes and Instagram
with only 1 vote. Both other and none received no votes and this shows that everyone I asked uses
at least one of these social networking sites.
This was rather close with the top two results being Kerrang and NME with only a 1 vote difference.
The third highest result was none which gathered 4 votes and this may be down to the fact that
magazine sales are down due to the fact that people can just go on the internet for music news thatis up to date.
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Twitter Facebook Tumblr Instagram Other None
What Social Networking Site They Use
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NME Kerrang Uncut Q Rolling Stone Other None
What Music Magazine They Buy
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8/14/2019 Primary Research - Audience Questionnaire Results
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This is rather biased as I only asked people around the college and the main result was 16-19 years
with 19 votes and the only result with a result was 20-23 years old.
The gender that gained the most votes was male which gained 12 votes and the gender with the
least votes was female with 8 votes.
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16-19 20-23 24-27 28+ Other
How Old They Were
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Male Female
Gender Of The People Asked
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8/14/2019 Primary Research - Audience Questionnaire Results
4/5
In first place with 7 votes was the review section which may be because if people are going to buy or
download an album they may want to find out if the album is any good even though music and other
arts are all subjective so what one person thinks may be completely different to what someone else
thinks. For the first time so far there was a tie between the interviews section and the stories
section which both gained 6 votes each. The section with the least amount of votes was the letters
page with only 1 vote.
This shows that people arent that loyal tobuying music magazines and only tend to buy them now
and then rather than buying them whenever they are released.
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Reviews Interviews Stories Reader's Letters Competitions Other
What Features They Find The Most Interesting
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Weekly Bi-Weekly Monthly Bi-Monthly Not Regularly Never
How Often They Bought A Music Magazine
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8/14/2019 Primary Research - Audience Questionnaire Results
5/5
People would be most willing to spend 2.01-3 rather than both 1-2 and 3.01-4 as that
managed to achieve 8 votes in total while the other two that managed to gain votes with 6 votes
each.
Most people didnt know whether they would be more interested in buying a magazine if it came
with a free gift as dont know received 9 votes. This will be useful as I wont do any free gifts for
when I come round to actually producing the finished product.
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1-2 2.01-3 3.01-4 4.01-5 Other
How Much They Would Be Willing To Spend On A Music
Magazine
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Yes No Don't Know
Asked If They Are More Likely To Buy A Music Magazine If ItComes With A Free Gift