primary audience research questionnaire

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Abigail Murray Primary Audience Research As part of my A2 ancillary coursework, I must gather specific requirements that the audience of the fictional horror film that me and my group will be creating would find interesting. This feedback will also respond to promotional texts and so will help me create a poster and a website that will accompany our fictional horror trailer. If you are filling out this questionnaire then you fall into our target audience. Our target audience are young people over the certification of “15”. Please take the time to fill out this questionnaire so that I can redraft mock ups of my promotional texts with appropriate feedback. 1) What is your name and how old are you? 2) What is your favourite film genre? 3) What was the last film you watched and enjoyed? 4) What was the last trailer you watched and like? Why did you like it? 5) What for you makes a film trailer interesting?(pace of the trailer, music, special effects, etc) 6) Please read this short film synopsis of the fictional horror film we intend to promote. Sam Baker is a typical business man from London whose office job leads him heading for a weekend in the North of England, in the rural area of Yorkshire. As he makes his commute over the quiet moors, he notices a grotesquely masked man stood in the middle of the road and in shock crashes his car abruptly. Gradually waking after his accident, he finds himself surrounded by the concerned residents of Woodwich. He meets Constance Browning, who appears to be trying to help him recover however he grows suspicious as nurturing becomes intimidating and he realises that they are limiting his contact to the outside world.

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Page 1: primary audience research questionnaire

Abigail Murray Primary Audience Research

As part of my A2 ancillary coursework, I must gather specific requirements that the audience of

the fictional horror film that me and my group will be creating would find interesting. This

feedback will also respond to promotional texts and so will help me create a poster and a website

that will accompany our fictional horror trailer.

If you are filling out this questionnaire then you fall into our target audience. Our target audience

are young people over the certification of “15”.

Please take the time to fill out this questionnaire so that I can redraft mock ups of my promotional

texts with appropriate feedback.

1) What is your name and how old are you?

2) What is your favourite film genre?

3) What was the last film you watched and enjoyed?

4) What was the last trailer you watched and like? Why did you like it?

5) What for you makes a film trailer interesting?(pace of the trailer, music, special effects, etc)

6) Please read this short film synopsis of the fictional horror film we intend to promote.

Sam Baker is a typical business man from London whose office job leads him heading for a

weekend in the North of England, in the rural area of Yorkshire. As he makes his commute

over the quiet moors, he notices a grotesquely masked man stood in the middle of the road

and in shock crashes his car abruptly.

Gradually waking after his accident, he finds himself surrounded by the concerned residents

of Woodwich. He meets Constance Browning, who appears to be trying to help him recover

however he grows suspicious as nurturing becomes intimidating and he realises that they are

limiting his contact to the outside world.

Page 2: primary audience research questionnaire

Abigail Murray Primary Audience Research

After two failed attempts to leave the town, he begins to note the frequent appearance of a

particular symbol in the town. He decides to investigate further and discovers the true nature

of the town. Helped by his only ally, a young waitress named Laura, he discovers that the

town centres around a cult at which Constance is at the helm. They believe that human

sacrifice will bring ‘salvation’ and plan to use Sam Baker in the ritual.

When Laura attempts to assist Sam’s escape, she is murdered by the cult. He is captured by

the cults “Guards of Paradise” but manages to set their church alight before he is sacrificed.

He leaves the town listening to their tortured screams.

He makes his way to the road, battered and bruised. He flags down a car and seems finally

peaceful in the knowledge he has escaped. However, Constance is in the vehicle.

Do you like this idea?Why/why not?

7) What would you expect to see in the trailer in response to what you have just read?

8) Our ideas involve featuring the car crash, the meeting of Constance and Laura, noticing the

cult symbols and trying to escape and the burning of the church. Do you think this will

work?

9) Do you think any of these ideas will be particularly hard to film?

10) Do you have any suggestions that could make our trailer more interesting?

Please look at the ideas I have for my ancillary work.

11) Do you like the layout of my poster?

Page 3: primary audience research questionnaire

Abigail Murray Primary Audience Research

12) What is it you like/dislike about my poster?

13) In a real life experience would you be attracted to this poster? Why/why not?

14) Do you like the layout of my website?

15) What is it you like/dislike about my website?

16) Would you be able to navigate this website easily? Why/why not?

17) What do you think will be hard to produce in both of these texts?

18) Would you view this film based on these pieces of promotional text?

19) Do they link well to the actual film?

20) What improvements could you give me for both my poster and website?