price differentials of moon cakes before and after mid-autumn festival in hong kong

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Price differentials of moon cakes before and after Mid-Autumn Festival in Hong Kong 4U Sammi Kwok (14) Melissa Law(19) Olivia Yuen(40)

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Price differentials of moon cakes before and after Mid-Autumn Festival in Hong Kong. 4U Sammi Kwok (14) Melissa Law(19) Olivia Yuen(40). Introduction. Mooncake is a sesonal product Festival food for Mid-autumn festival Most demanded in August and September. Producer. - PowerPoint PPT Presentation

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Page 1: Price differentials of moon cakes before and after Mid-Autumn Festival in Hong Kong

Price differentials of moon cakes before and

after Mid-Autumn Festival in Hong Kong

4USammi Kwok (14)Melissa Law(19)Olivia Yuen(40)

Page 2: Price differentials of moon cakes before and after Mid-Autumn Festival in Hong Kong

IntroductionIntroduction

• Mooncake is a sesonal product

• Festival food for Mid-autumn festival

• Most demanded in August and September

Page 3: Price differentials of moon cakes before and after Mid-Autumn Festival in Hong Kong

Producer

• Major players: Kee Wah, Maxim, Wing Wah, St Honore, Tai Pan, etc.

• Maxim-- market leader with number 1 sales in the past 4 consecutive years

Page 4: Price differentials of moon cakes before and after Mid-Autumn Festival in Hong Kong

Kee Wah(奇華餅家 )

List retail selling price before mid-autumn festival

– Lowest: $65 (Mini series)– Highest: $620 (Royal gift box)– Average: $198 (Regular)

No price cut promotion

Page 5: Price differentials of moon cakes before and after Mid-Autumn Festival in Hong Kong

Assorted Mooncakes with Tea Gift

HK $252.00*

Mooncakes of Golden Lotus Seed Paste w/2 Yolks (2 pieces),  Mooncakes of Chinese Ham (2 pieces) and Chinese Tea (1 pack)

Chinese Ham and Mixed Nuts Mooncakes

HK $238.00*Mooncakes of Chinese Ham and Mixed Nuts (4 pieces)

Mooncake Price during Mid-Autumn Festival

Page 6: Price differentials of moon cakes before and after Mid-Autumn Festival in Hong Kong

Assorted Gift Box

HK $218.00*

Mooncakes of Golden Lotus Seed Paste w/2 Yolks (1 piece), 8 Mini Mooncakes of : Golden Lotus Seed Paste w/ Yolk, White Lotus Seed Paste w/ Yolk, Chines Ham w/ Mixed Nuts, Pineapple w/ Yolk, Black Date w/ Pine Seed, Walnut and Desiccated Coconut, Green Bean Paste w/ Yolk, Red Bean Paste w/ Yolk

Mooncake Price during Mid-Autumn Festival

Page 7: Price differentials of moon cakes before and after Mid-Autumn Festival in Hong Kong

List retail selling price during mid-autumn festival– Lowest: $75 (Mini series)– Highest: $620 (Royal gift box)– Average: $208 (Regular)

Page 8: Price differentials of moon cakes before and after Mid-Autumn Festival in Hong Kong

Sales Promotion during Mid-Autumn Festival

– Coupon promotion – Added Value (Buy coupon get gift pack)– Taste testing demonstration– Staff Sale

– Quantity discount

(30%off for 20boxes)

Page 9: Price differentials of moon cakes before and after Mid-Autumn Festival in Hong Kong

Price Differentials before and during Mid-Autumn Festival

– Lowest: Before:$65 (Mini series) During:$75 Difference of $10– Highest: Before:$620 (Royal gift box) During:$690 Difference of $70– Average: Before:$198 (Regular) During:$208 Difference of $10

Page 10: Price differentials of moon cakes before and after Mid-Autumn Festival in Hong Kong

Special moon cake

• Other then the traditional moon cake, some shops will produce moon cake only in Mid-Autumn Festivals increase their income. To attract customers, they usually produce moon cake with special taste and shape.

Page 11: Price differentials of moon cakes before and after Mid-Autumn Festival in Hong Kong

Starbucks

-Green tea moon cake

-Coffee&Nuts moon cake

Page 12: Price differentials of moon cakes before and after Mid-Autumn Festival in Hong Kong
Page 13: Price differentials of moon cakes before and after Mid-Autumn Festival in Hong Kong

Early Bird Privilege: $168

Regular Price: $198

Difference: $30

Page 14: Price differentials of moon cakes before and after Mid-Autumn Festival in Hong Kong

Other Moon Cake

Page 15: Price differentials of moon cakes before and after Mid-Autumn Festival in Hong Kong

     

   

     

Other Moon Cake

     

   

     

Page 16: Price differentials of moon cakes before and after Mid-Autumn Festival in Hong Kong

Other Moon Cake

Page 17: Price differentials of moon cakes before and after Mid-Autumn Festival in Hong Kong

The END