Presenting Research

Emily Ashford

Summary of research

• and I also went out and asked people and the people I interviewed were all vegetarians. Their were about 4/5 people within my interview resource.

Purpose of Research• The purpose of the survey and the audience research was to see how

many people are vegetarians and how many people would consider it so we have more of an idea of who are recipe cards would go to and get a better idea of what audience I’m dealing with.

• What I would like to get out of this is an idea of the audience that the recipe cards would be better for, in my case, it’d be more for female as they are the ones who have answered my question air as being a vegetarian.

• The way this could influence my project is after I find out my audience I could have had a better idea at who my target market is and the a reason to create a theme. For example a lot of people said they would consider being a vegetarian as part of a diet or for dieting so I could have a training themed recipe card for motivation and with a vegetarian meal.

How I conducted research

• The main methods I used in survey monkey to collect my answers and with that I used a lot of yes and no answers and paragraph boxes for people to type out their own answers.

• The way people filled them in is I sent the like to the survey page all over social net working sites and had my friends help me out by letting me interview them with their opinions on meat and why they are vegetarians.

Question 1 – are you a vegetarian?

• I had about 60 people do my survey and out of those 60, 2 of them are vegetarians leaving 96.67% are people who eat meat.

• I also asked why and my answers were pretty much “I like meat to much”

Question 2 – are you male or female?

• 57.63% were males who answered my survey and 42.37% of them were females how ever the 2 vegetarians were females. My results show that females may be more likely to vegetarians rather than males.

Question 3 – what age group do you fit in?

• 71.67% of the people who answered my question air were between the age group of 13-18. this shows that my audience may be more in that age group and with 21.67% being 19-25. this will help me out by giving me more of an idea of how old my audience will be. The two vegetarians from my survey are both in the age group of 13-18.

Question 4 – who does most of the cooking in your house?

• A lot of the answers here were saying either that mum’s cook or that they cook them self.

Question 5 -If you eat meat, would you ever consider becoming a vegetarian?

• However out of the 60, 12 said they would consider becoming a vegetarian for reason such as dieting, the out break of horse meat and not knowing what is in your meats and just for a change.

Question 6 – what is your favourite dish?

• However a lot of people’s favourite meals did involve a lot of meats like Sunday roasts, Lasagne and Bacon.

Question 7 – if you are a vegetarian, why did you become one?

Question 8 – what food do you eat most of?

Question 9 – do you watch cooking programmes?

Question 10 – what food could you not live without?