PRESENTED BY :RUPAM MONDALPRATIGYA SHARMASIDDHANT JAINMANISH DAYALVAIVHAV MISHRA presented to:

• The world disposes of 40 billion batteries each year.• many lay corroding in dumps, polluting ground water.

And take one look under your desk and you might get an idea of how entangled the world is in electric wire. Now imagine if mobile phones, home electronic devices, computers, electric cars and airplanes, robots and implanted medical devices could be powered without wires, batteries or fuel! Imagine walking down the street or driving along a highway and never seeing another electric transmission pole or wire!

Wireless electric power—imagine no more… it’s here!• WiTricity works to make this future a reality, developing wireless electricity technology that will operate safely and

efficiently over distances ranging from centimetres to several metersand will deliver power ranging from mill watts to kilowatts.• Our vision is to develop a family of wireless electric power components that will enable OEM’s in a broad range of industries and applications to make their products truly “wireless.”• Wireless electric power delivered over room scale distances, and with

high efficiency. Wireless electric power that is safe for people and animals.

About witricity

• Cell phones, game controllers, laptop computers, mobile robots, even electric vehicles capable of re-charging themselves without ever being plugged in.

• Flat screen TV’s and digital picture frames that hang on the wall—without requiring a wire and plug for power.

• Industrial systems and medical devices made more reliable by eliminating trouble prone wiring and replaceable batteries.

• We can use it for lightning purpose etc…

Product

HTTP://WWW.WITRICITY.COM/HOME_ANIMATION_V2.SWF

How it’s works..

• The products are now available in selected electronics stores of various malls.

• Some product outlets are now available in metro cities .• Our online megastore will be available from Jan,2014.

Place

• Placing our product advertisement in the best selling gadgets magazines .like: T3 , Stuff India etc.

• Promoting it on famous TV shows . Like: Gadget guru ..• Promoting the product on the front page of the best selling news paper.

Like: HT, TOI.• We are hiring Hrithik Roshan a our brand ambassador • Promoting our product on social networking site.• We are using you Tube for video marketing purpose for better understanding of customers.• We are using we-chat and whats app for Word of mouth purpose.• TV advertisements.

PROMOTIONS

• The pricing strategy to be adopted for our product should be market skimming strategy .

• Product form pricing

Price

• As we all know that Witricity is a newly lunched product and consists of modern technology as well as consists some moral goals and social goal so we are basically segmented our product as:

• Demographic:1. Family size2. Occupation3. income

• Psychographic:1. Social class2. Life style

• Behavioural:1. Benefits2. Readiness stage

a) Unawareb) Awarec) Informedd) Interestede) Desirousf) Intending to buy

SEGMENTATION

GOALS Social goals:1. Provide the customer a efficient daily life product like mobile and

make it necessity as well as luxury product.Moral goals:2. Increase the uses of non conventional energy source.3. Make customer safe regarding electrical issues4. Provide customer uninterrupted power supply.4. Provide customer uninterrupted connectivity.

Marketing goals:1. Concurring the Local and as well as national market as a

market leader as it will be the only player of the market regarding the product.

2. Make most of the profit before another market player came into the market game.

3. Penetrate international market as a big player and make some reasonable share in this market by Appling certain marketing and pricing technique.

4. and acquire most of the share of wire market as well as the electronics products OEM market.

STRENGTHS

• Technology Benefit• Highly Resonant Strong CouplingHigh Efficiency Over Distance• Energy Transfer via Magnetic Near FieldPenetrates and Wraps-Around Obstacles• Non-Radiative Energy Transfer Safe for People and Animals• Scalable DesignFrom Mill watts to Kilowatts• Flexible GeometryDevices That Can Fit Into OEM(Original Equipment Manufacturing) product Products• Product benefitEco friendly productAlso we can use it with solar plateLess wiring in home and other places so less uses of plastics and materials like

copper.

OPPORTUNITIES AND THREATS

• WiTricity has promised to some day commercialize a technology that seems far fetched but easy to fathom demand for: electricity that can flow through the air. That promise could be fulfilled for the first time in a consumer application — for mobile devices enerating revenue from customers, including car makers who intend to use the technology to charge electric vehicles, and it has been cash flow positive year-to-date

• In addition, while the company is adamant that its technology is safe — 1 million times safer than an MRI machine, WiTricity is likely to face public perception issues and possible regulatory challenges that could hurt adoption

• The technology could enable electric-vehicle owners to automatically re-charge in convenient locations, such as a garage. “There’s huge interest in that being a game-changing technology for EVs (electric vehicles),” . “The closer an electric car looks to a gas car, the better.”

• WiTricity also is working on military applications such as wireless charging for military robots, which could eliminate the need for combat troops to risk harm on the front lines when changing a robot’s battery.

CONTINUES …….

• But the market for wirelessly-charged mobile devices ranks second, with companies such as Duracell and Powermat, which have formed a joint venture offering wireless charging mats for smart phones. The mats use inductive technology similar what is used to power electric toothbrushes and shavers.

• there’s still a good chance the mobile device industry will standardize around WiTricity’s technology since it can power devices from a distance. He envisions the creation of wireless electricity hotspots, such as those now ubiquitous for wireless Internet.

• For anyone who’s ever searched in an airport for a place a plug in their device, it’s an appealing scenario.