NAME : ZAHID AHMADQUALIFICATIONS: MASTERS IN MASS COMMFROM UOSSPECIALIZATION: PR & ADVERTISING I AM HERE IN E-MARKETING DEPARTMENT AS CONTENT WRITER ON TRIAL

TOPIC MARKETING CAMPAIGN

OUTLINES

WHAT IS CAMPAIGN

WHAT IS MARKETING

WHAT IS MARKETING CAMPAIGN

ELEMENTS OF MARKETING CAMPAIGN

HOW TO LAUNCH A MARKETING CAMPAIGN \ PLAN

WHY I JOINED SKYLITE?

QUESTIONS?

WHAT IS CAMPAIGN?

Definition Complete, planned course of action

 formulated to achieve defined objectives in marketing, public relations, quality enhancement, revenue generation, safety standards, etc.

KEY POINTS

1,COMPLETE, 2, PLANNED, 3, OBJECTIVE

4, ACHIEVE

WHAT IS MARKETING

DEFINITION The management process through which goods and services move from 

concept to the customer. It includes the coordination of four elements called the 4 P's of marketing:

4 P’S 1 PRODUCT 2 PRICE 3 PLACE 4 PROMOTION

PRODUCT INVOLVE WHAT IS THE PRODUCT\SERVICE\IDEA

PRICE = PRODUCTION COST+PROFIT= PRICE

PLACE, PLACE REFERCE TO WHAT IS OUR TARGET MARKET WHERE TO ENGAGE THE TRADE

PROMOTION MEANS THE STRATEGIES HOW TO SELL AND HOW TO TELL

WHAT IS MARKETING CAMPAIGN

DEFINITION

Specific activities designed to promote a product, service or business. A marketing campaign is a coordinated series of steps that can include promotion of a product through different mediums (television, radio, print, online) using a variety of different types of advertisements. The campaign doesn't have to rely solely on advertising, and can also include demonstrations, word of mouth and other interactive techniques.

KEY CONCEPTS

TIME BOUND (GIVEN TIME PERIOD ) SPECIFIC NOT GENERAL( PARTICULAR

BRAND) DESIGNED AND PLANNED SERIES OF STEPS DIFFERENT MEDIUMS (MEDIA) WE HAVE

RANGE FROM INTERPERSONAL TO MASS MEDIA SUCH AS ELECTRONIC,PRINT,INTERACTIVE OR BENNER MEDIA, STATIC MEDIA BILLBORDS ETC

DIFFERENT TECHNIQUES ADVERTISMENT (FULL CAMPIGN) PUBLIC RELATIONS (FULL CAMPAIGN,

NEWS LETTER, PRESS RELEASE ) PROMOTIONAL TOOLS GIFTS .TOKEN COUPIN DISCOUNTS,

DIRECT MARKETING.SEARCH ENGINS OPTIMIZATIONS (SEO) E-MARKETING CONTENT WRITING

ELEMENSTS OF MARKETING CAMPAIGN

1. RESEARCH (SITUATION ANALYSIS)2. OBJECTIVES3. STRATEGY4. EXCECUTION 5. EVALUATION

SITUATION ANAYSIS

DEFINITION Situation analysis refers to a collection of methods that

managers use to analyze  an organization's internal and external environment to understand the organization's capabilities, customers, and business environment.

TECHNIQUES OF SITUATION ANALYSIS

1 SWOT ANALYSIS 2 PEST ANALYSIS 3 5C’S ANALYSIS 4 SMART ANALYSIS

SWOT ANALYSIS

S= STRENGTHS W= WEAKNESSESO= OPPORTUNITIES T= THREATS

OBJECTIVES

WHAT IS TARGET AUDIENCE WHAT IS PROFIT TARGETTRADE STRATEGYHOW TO ACHIEVE OBJECTIVES TECHNIQUES THAT WE NEED TO USEHOW TO SELL AND TELL

EXCECUTION

IMPLIMENTATIONS OF OBJECTIVES AND STRATEGY

WHAT THE MEDIA TO BUYSTARTING POINT ALL THE PRACTICAL WORK

EVALUATION

MEASUREMENTS OF OUR PERFORMANCE TO CHECK THE EFFECTIVENESS OF OUR

CAMPAIGN TO WHAT EXTANT WE ACHIEVED GOALS WHAT THE NEGATIVE POINTS OR

WEAKNESSES WHAT THE POSITIVE POINTS AND

STRENGTHS

HOW TO LAUNCH MARKETING CAMPAIGN

INTRODUCTION DEFINE OUR OBJECTIVES DEFINE OUR TARGET AUDIENCE DEFINE THE STRATEGY PRACTICAL IMPLIMENTATIONS EVALUATION

WHY I JOIN SKYLITE?

AS I AM DOING MASTERS IN MASS COMUNICATIONS SO MOST OF ITS FIELDS ARE RELEVANT TO MY DEGREE

AND SKYLITE IS PROFESSIONAL ORGNIZATION SO I WANT TO IMPLIMENT MY THEORATICAL IDEAS