Body text body text body text body text body text body text body text body text body text body text body text body text body text body text body text body text body text body text body text body text body text body text body text…

• Bullet points bullet points bullet points bullet points• Bullet points bullet points bullet points bullet points• Bullet points bullet points bullet points bullet points• Bullet points bullet points bullet points bullet points• Bullet points bullet points bullet points bullet points

Body text body text body text body text body text body text body text body text body text body text body text body text body text body text…

Body text body text body text body text body text body text body text body text body text body text body text body text body text body text…

Presentation to

CCH Students

Spend on advertising in 2009 decreased by 12.7% marking the worst recession in the Advertising industry since 1982.

Cinema and online advertising are the only channels to have seen an increase in spend and growth projected for 2010.

Talk about internet advertising now centres around social media.

Social media and web 2.0 are inter-related.•Web 2.0 is characterized by freedom, user generated content and connecting through social media applications.

Social media is seen by clients and advertisers as having exciting potential to reach audiences and leverage connections between people to spread brand messaging.

State of Advertising IndustryRise of Social media, decline in ad spend and potential of mobile marketing

Began my career in Advertising at 16 after completing an internship

Worked for 9 years in Advertising and Marketing in Canada and the UK•Worked with travel brands, luxury brands, Fashion, FMGC brands

Felt the future of marketing was in Social Media in 2008.

Completed MADCT in 2010•Dissertation focused on reflexive relationship of Digital Natives and the Social web. •Received an A= Grade on my final these and distinction in the course

Hired by We are Social following my internship then moved on to Social Media Manager role at dot.talent

A bit about meProfessional background, academic experience and future goals

dot.talent was founded in January 2010 by Danny Spronz who has 14 year career in the digital and mobile sectors.

Danny felt there was real potential in creating digital resources for celebrity talent such as apps, social games, web TV and managed social media profiles.

Have released products for British Interior Designer Kelly Hoppen MBE and Chef Gino D’Acampo.

Working with a number of other celebrity clients in the fitness, fashion and baking sectors.

dot.talentCompany profile, clients and future plans

Kelly has been working in interiors for 33 years and last year received an MBE for her services to the industry.

Offers a Design School attended by students from around the world in addition to coordinating projects around the world and creating a range of branded products.

In November 2010 we released an app called ‘Home Style by Kelly Hoppen’ for iPhone, iPad and iPod touch.

•Real support form Apple who have promoted it in the UK and US in the app store•Asked Kelly to do an in store event at their Regent Street location

Kelly Hoppen MBEInterior Designer to the Stars

Chef on daytime TV programme This Morning and winner of 2009 I’m a Celebrity Get me Out of Here’ Gino has a cheeky and irreverent sense of humour.

He has released a number of cookery books and the popularity of cooking apps coupled with his fun personality made it an app a natural fit.

In November 2010 we released an app called ‘Eating Italian’ for iPhone, iPad and iPod touch.

•Reached # 1 in the lifestyle section of the app store•Apple asked Gino to do an in store event at their Regent Street location and in New York in 2010

Gino D’AcampoItalian Chef and TV personality

Kelly Hoppen•Grow the online community around Kelly to increase her visibility and the importance of her blog•Look to develop a virtual school for those that can’t come to London for her week long courses. •Expand the current offering of her app by filming new content.

Gino D’Acampo•Build US following after February 9 appearance on good Morning America•Build community of food bloggers and food enthusiasts in the UK and US•Create social game for facebook•Support TV programme launching in Q3 2011

Future plansFor current clients

Keen to support student goals for other courses or the dissertations. Areas for exploration could include:

•Review of virtual learning courses and recommendations for Kelly Hoppen Design School•Community building and understanding the ethics of interacting with people online•Developing blogger friendly resources to support the release of products•Assessing the potential of social gamming•Qualitative research on the reach of messaging through social media profiles

Internship OpportunityWorking with Students to maximize your experience