Prada

MARIO PRADA

Brand name =

MARIO PRADA

Mario Prada born in MILNA. In the 1950s, Mario Prada died, but his legacy still lives on today. Miuccia Prada, Mario's granddaughter now heads the Prada industry.

Prada was started in 1913 by Mario Prada and his brother Martino as a leathergoods shop – Prada Brothers – in Milan, Italy

The Prada brand, was founded in Milan in 1913 by  the brothers Mario and Martino Prada. Prada is an Italian fashion label specializing in luxury goods for men and women ready-to-wear, leather and fashion accessories, shoes, luggage, perfume etc.

Founding of Prada

The company as a leather goods shop – Prada Brothers in Milan, Italy. The shop sold leather goods and imported English steamer trunks and handbags

Miuccia began making waterproof backpacks out of Pocone. She met Patrizio Bertelli in 1977, an Italian who had begun his own leathergoods business at the age of 17, and he joined the company soon after.

Development of Prada•She released her first set of backpacks and totes in 1979.

•Next, Miuccia and Bertelli sought out wholesale accounts for the bags in upscale department stores and boutiques worldwide.

•In 1983, Prada opened a second boutique in Milan reminiscent to the original shop, but with a sleek and modern contrast to it. It was opened in the shopping district of Galleria Vittorio Emanuele II.•Prada is now internationally known, and now has shops in metropolitan areas such as Las Vegas, Beverly Hills, Waikiki, Boston, Berlin, London, Milan, San Francisco, and others.

•Prada's popularity skyrocketed when the fashion world took notice of its clean lines, opulent fabrics, and basic colors.

•Prada's originality made it one of the most influential fashion houses, and the brand became a premium status symbol in the 1990s..

•Founded in 1913 by the eponymous designer Mario Prada, today the company designs and retails ready-to-wear

Products

• Leather goods• Clothing• Cosmetics • fashion accessories• Jewelry • Perfumes • Footwear• Watches • Wines

In the collection of Prada, spring / summer 2010

There are three main types of bags, presented in different forms.The clutches and tidy bags made of leather, imitating suede texture are the most elegant style. textile and plastic bags with shiny pebbles, among which one can observe crystals of various shapes and sizes.

The color scheme for this bag is very whimsical, light, and airy. Then there is the Foulard-Print, a more colorful blue, red, and yellow print.

It is simple, but at the same time practical and comfortable. The combination of green, pink, violet and white nylon grafts attached to her flower and sets the mood for playful mood.

It is made of amazing textured nappa leather of warm milk colors, which looks very soft, pliable. The color can easily be combined both with trendy bright colors

The lightest bag of the line is made of thin, black nylon; the only ornament is gold logo and huge leather bow with long ribbons. The bag made of python leather with textile nylon inset, like a lining.

In the collection of Prada, spring / summer 2011

Color: Natural/Blue Canvas exterior with pigskin contrast leather trim; gold tone hardware Signature triangular logo plaque at front Leather piped trim with studded leather overlays at corners Magnetic disc closure at top; detachable ID tag at handle Dual rolled leather handles

Leather shoulder bag with long detachable strap. This bag features a magnetic flap closure with metal logo lettering and logo badge on the back. Magnetic flap closure. Leather with metal components.

PRADA - Stylish and timeless - tuck Prada’s new boxy shape under your arm for an understated look. Or embrace your more ostentatious streak with the label’s sister version, covered in glittering crystals.

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Bags are styled with classic traditional look

Spring summer 2013 collection

too much like beauty / travel cases.The richly textured boucle as a material for her handbags. contrast between rich and poor

Prada designs are

Ultra-femininity

Modernity

Luxury

Classic