presentation on social media & engagor at uba belgium
DESCRIPTION
Presentation on Social Media & Engagor at UBA BelgiumTRANSCRIPT
“Actionable Insights for Social Media”
Who are we?
Mass media evolved from: one way push
Over bi-directional
To a roundabout
4 out of 5 internet users visits a social network
Sharing all kind of information
@aplusk has approx 6.800.000 Followers
Outcome can be catastrophic
The Coca-Cola Case Belgium, June ’99
Apple shares after CNN iReport reports heart
attack Steve Jobs
Belgian Queen Fabiola declared dead (3rd time)
“I, Akio Toyoda, deeply regret the inconvenience
and concern caused to our customers and others by
our recent recalls of multiple vehicle models across multiple regions.”
2008: United Airlines breaks the guitar of country star Dave Carroll
2010: Carroll releases the third song in the trilogy 2009: His YouTube protest hits 5.000.000 views in one month
You’re dead meat... Or are you?
Detect
MONITOR THE RAGERS
DON’T FEED THE TROLLS!
Correct False Information
And solve when caught trousers down
With an appropriate reply
Why?• Brand Awareness
– People Market your Brand– Build and Use your Followers– Boost Positive Conversations– Handle Negative Conversations
• Lead Generation– Indirect (SEO)– Direct
FREE?
HOW ?
Quick wins on Twitter!
Seed your Followers
Who To Follow?http://twitter.com/#!/who_to_follow
Manage Follower Ratiohttp://manageflitter.com/
Track Conversations
Join the Conversation
• Answer questions• Share the love• Generate Leads• Post interesting content• Use your Employees• BE HUMAN!
• Answer questions• Share the love• Generate Leads• Post interesting content• Use your Employees• BE HUMAN!
Engagor Social Dashboard
Demo Engagor Insights• View screencast at
http://www.youtube.com/watch?v=KBPLpZ_swbU
Contact• Me: http://twitter.com/folke
• Web: http://www.engagor.com
• Mail: [email protected]
• Social:http://twitter.com/engagor
http://www.facebook.com/pages/Engagor/110000735702314
http://www.youtube.com/user/EngagorInsights
http://www.linkedin.com/company/1073365