PRESENTATION ON

PEPSI COLA

Danish Soomro 16783

MBA-D (3rd Semester)

Submitted to: Sir Shafqatullah

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SHORT INTRODUCTION OF

PEPSI-COLA

Pepsi-Cola is a non-alcoholic carbonated beverage produced and

manufactured by PepsiCo. It is sold in stores, restaurants and from

vending machines. The drink was first made in the 1890s by

pharmacist Caleb Bradham in New Bern, North Carolina. The brand

was trademarked on June 16, 1903. There have been many Pepsi

variants produced over the years, including Diet Pepsi, Crystal Pepsi,

Pepsi Max, Pepsi Samba, Pepsi Blue, Pepsi Gold, Pepsi Holiday Spice,

Pepsi Jazz, Pepsi X (available in Brazil), Pepsi Next (available in Japan

and South Korea), Pepsi Ice Cucumber (available in Japan as of June

12, 2007).

Pakistan Beverage keep rights for Pepsi Co. International to managing in

Karachi, Hyderabad and Quetta only. Pepsi Co. has other distributer

in different cities of Pakistan

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MISSION & VALUES

Mission

We aspire to make PepsiCo the world’s premier consumer ProductsCompany, focused on convenient foods and beverages. And ineverything we do, we strive to act with honesty, openness, fairnessand integrity.

Values

Our commitment is to deliver sustained growth through empoweredpeople acting with responsibility and building trust. We define thesevalues as follows:

Sustained Growth is fundamental to motivating and measuring oursuccess.

Empowered Peoplemeans we have the freedom to act and think in ways wefeel will get the job done.

Responsibility and Trust form the foundation for healthy growth.

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COMPETITORS

Direct CompetitorsCoca-Cola

Indirect Competitors (make no competition with Pepsi but exists)

Amrat-Cola

Makkah-Cola

Other local unregistered beverages

SubstitutesPakola Drinks

Fruit Juices

Flavored Milk

Mineral Water

Energy Drinks

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COMPETITORS

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Market Share

67 67%

Pepsi Cola

Mecca

Cola

RC Cola

Zum Zum

cola

Amrat

Cola

Direct Competitors

Indirect Competitors

RETAIL CUSTOMERS

Our retail customers are supermarkets, grocery stores, mass

merchandisers, club stores, drugstores, gas stations,

convenience stores, restaurants, food service outlets,

vending machine operations and others that carry our

products and make them directly available to consumers. We

provide not only our products, but also marketing support

that contributes to their growth, profit and positive cash flow.

Retail consolidation and the current economic environment

continue to increase the importance of major customers.

Dedicated Customer Teams — staffed with finance, supply

chain, customer service/sales and insights resources — work

across our divisions to provide the highest level of service to

our major customers.6

PARTNERS

Our bottlers and other business partnersmanufacture many of our products. We providecertain needed ingredients and supplies, aswell as quality assurance and technicalassistance. We conduct our business to allowboth our partners and PepsiCo to earn areasonable return and grow together.

Baluchistan Glass Limited is our partner toprovide glass bottles to Pakistan Beverage.

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DISTRIBUTION CHANNEL

90% 10%

MANUFACTURER MANUFACTURER

DISTRIBUTOR

RETAILER RETAILER

CONSUMER CONSUMER

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DISTRIBUTION CHANNEL

Pakistan Beverage involves 87---90% itself distribution network to save more which ultimately give benefits to us and our employees.

Only 10—13% distributors of different low level area involve due to demographic and political influence at that particular area. Moreover, the area which is too far from Karachi like Gharo, Nooriabad, Bela, Vinder and Shah Noorani are covered by our local distributor.

Commission is based on volume sales per truck and minimum is 5% whereas, if volume of sales increases, commission also increases to maximum of 7%.

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STRATEGY OF DISTRIBUTION

Intensive Distribution

Pakistan Beverage products can easily accessed

by customer without taken much more time

and is available everywhere in the markets

from Mega Malls to small shop in local area.

Distribution to all main lines or main road is

responsibility of Company own distribution

network.

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PLACE STRATEGY

Supermarkets

Convenience stores

Independent food stores

Discount stores

Multiple grocers

Direct sales

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FACILITY

Pakistan Beverage covers the boundary of

Gharo, Nooriabad, Bela, Vinder, Shah Noorani

through local distributer of these particular

areas from Karachi Operation.

We are operating from S.I.T.E Area Mangopir

Road Karachi.

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INVENTORY

To use maximum benefit Pakistan Beverage has

enough place to keep Inventory in safety stock.

Maximum of 250,000 Crate can be store at any

time which is enough for two to three weeks.

Seasonal Inventory:

We keep inventory for seasons like Marriages,

Eid, Ramadan, specially Summer season.

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Cyclic Inventory

We import Concentrate for different product like

Coke, Diet, Sting and others. Thus, it is most

important for us to keep raw material inventory

to avoid bottle neck situation in work in

process. We immediately order for raw material

as raw material hits Safety Stock limit.

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INVENTORY

TRANSPORTATION

Pakistan Beverage own 245 with one sales

person, two helpers and a driver in each Truck.

Every Truck has its Target to achieve that

particular sale and can get reward if sales

target meets.

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INFORMATION

If sales drop at particular area then investigation

department starts probe to find out reasons.

Complete information and observation of our

direct competitor Coca Cola is one of the most

important role of investigation department.

Crisis Management Department tries to avoid

shortage of raw material, handle shipments and

tackle political, cultural, demographic, societal and

other issues.

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SOURCING

Pakistan Beverage purchase raw material from

local market and also import raw material

whereas, concentration comes directly from

Dubai even though Tin Cans, Diet & Caps of

Ramadan Offers have been import form Dubai.

New product STING launched few months back

and importing from Duabi.

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PRICING

Pricing is the process determining what a

company will receives in exchange of its

product

The only part of the product mix that is revenue

generating

Competitive Pricing strategy has been adopted by

PepsiCo to meet maximum advantage from

consumer.

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FORECASTING

Decision of forecasting is approved by

Executive Committee once forecasting is table

by HR Department on basis of strong historical

data.

This data involves in Trend, Seasonal and Cyclic

inventory as discussed above.

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SALES PROMOTIONS

In Ramadan, PepsiCo offers discount of Rs.5

on 1.5L bottles

Promotions for sellers and distributers are also

introduce on different occasions or seasons

like:

Umrah Package

Bundle Discount offer

Highest sales Volume etc.

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THANK YOU

THANK YOU

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