presentation on ekta kapoor

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Women Entrepreneurship in India SUBMITTED TO: Dr. GUNJAN TIWARI SUBMITTED BY: PRADEEP MATHURIYA MBA 4 th SEM.

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Page 1: Presentation on ekta kapoor

Women Entrepreneurship

in India

SUBMITTED TO:

Dr. GUNJAN TIWARI

SUBMITTED BY:

PRADEEP MATHURIYA

MBA 4th SEM.

Page 2: Presentation on ekta kapoor

Why do Women Take-up Employment?

Push Factors

•Death of bread winner•Sudden fall in family income•Permanent inadequacy in income of the family

Pull Factors

•Women’s desire to evaluate their talent•To utilize their free time or education•Need and perception of Women’s Liberation, Equity etc.•To gain recognition, importance and social status.•To get economic independence

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Women Entrepreneurship in India

StatesStates No of Units No of Units RegisteredRegistered

No. of Women No. of Women EntrepreneursEntrepreneurs

PercentaPercentagege

Tamil NaduTamil Nadu 96189618 29302930 30.3630.36

Uttar PradeshUttar Pradesh 79807980 31803180 39.8439.84

KeralaKerala 54875487 21352135 38.9138.91

PunjabPunjab 47914791 16181618 33.7733.77

MaharastraMaharastra 43394339 13941394 32.1232.12

GujratGujrat 38723872 15381538 39.7239.72

KarnatkaKarnatka 38223822 10261026 26.8426.84

Madhya Madhya PradeshPradesh

29672967 842842 28.3828.38

Other States & Other States & UTSUTS

1457614576 41854185 28.7128.71

TotalTotal 57,45257,452 18,84818,848 32.8232.82

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Women Work ParticipationCountryCountry PercentagePercentage

India (1970-1971)India (1970-1971) 14.214.2

India (1980-1981)India (1980-1981) 19.719.7

India (1990-1991)India (1990-1991) 22.322.3

India (2000-2001)India (2000-2001) 31.631.6

USAUSA 4545

UKUK 4343

IndonesiaIndonesia 4040

Sri LankaSri Lanka 3535

BrazilBrazil 3535

Page 5: Presentation on ekta kapoor

Women Entrepreneurship in India

Earlier there were 3 Ks• Kitchen

• Kids• Knitting

Then came 3 Ps• Powder• Pappad• Pickles

At present there are 4 Es• Electricity• Electronics• Energy• Engineering

Page 6: Presentation on ekta kapoor

Some examplesMahila Grih Udyog

7 ladies started in 1959: Lizzat Pappad

LakmeSimon Tata

Shipping coorporationMrs. Sumati Morarji

ExportsMs. Nina Mehrotra

Herbal HeritageMs. Shahnaz Hussain

Balaji filmsEkta Kapoor

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Women Entrepreneurship

Page 8: Presentation on ekta kapoor

Ekta KapoorEkta KapoorBornBorn June 7, 1975 ) (age 33)June 7, 1975 ) (age 33)

OccupationOccupation Television producerTelevision producer

Years activeYears active 2000–Present2000–Present

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Personal Life

Ekta Kapoor is daughter of former Bollywood superstar Jeetendra and Shobha Kapoor sister of current Bollywood hero Tusshar Kapoor. Ekta Kapoor did her schooling from Bombay Scottish School and later on joined Mithibai College. She was not interested in academics and on the advice of her father ventured into TV-serial production at the age of 19. And soon she changed the face of Indian television industry and completely dominated it.

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CAREER

Today, Ekta Kapoor is the creative director of Balaji Telefilms. Her company has produced more than 25 serials and each one is being shown, on an average, four times a week on different television channels. Ekta Kapoor's serials have captured the imagination of masses. She broken all previous records of TV serial production and popularity in India. Her most famous television venture has been "Kyunki Saas Bhi Kabhi Bahu Thi" which began in 2000 and is still leading the TRP ratings in India. Her other famous serials include "Kahaani Ghar Ghar Ki", "Kahiin To Hoga", "Kavyanjali", "Kyaa Hoga Nimmo Kaa", "Kasamh Se", "Kahin Kisii Roz", "Kasautii Zindagi Kay", "Kkusum", "Kutumb", "Kalash", and "Kundali".

Page 11: Presentation on ekta kapoor

Apart from producing serials she also got involved in film production in an attempt to help catapult her brother, Tusshar Kapoor's film career. She ventured into film making with "Kucch To Hai" and "Krisna Cottage". Her latest offering "Kyaa Kool Hai Hum" has done quite well, that too when films worth crores of rupees have bombed. She is one of those people, who understands the pulse of her audience well.

CAREER COUNT’S

Page 12: Presentation on ekta kapoor

ACHIEVEMENT

For her entrepreneurial skills and achievements Ekta Kapoor was awarded with Ernst & Young (E&Y) Startup Entrepreneur Of The Year award in 2001.

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20082008 EMIEMI PRODUCERPRODUCER

C.KOMPANYC.KOMPANYPRODUCER, SPECIAL PRODUCER, SPECIAL

APPEARANCEAPPEARANCE

MISSION ISTAANBULMISSION ISTAANBUL PRODUCERPRODUCER

WOODSTOCK VILLAWOODSTOCK VILLA PRODUCERPRODUCER

20072007SHOOTOUT AT SHOOTOUT AT

LOKHANDWALALOKHANDWALA PRODUCERPRODUCER

20052005 KOI APP SAKOI APP SAPRODUCER, STORY PRODUCER, STORY

WRITERWRITER

KYAA KOOL HAI HUMKYAA KOOL HAI HUM PRODUCERPRODUCER

20042004 KRISHNA COTTAGEKRISHNA COTTAGE PRODUCERPRODUCER

20032003 KUCCH TO HAIKUCCH TO HAIPRODUCER, STORY PRODUCER, STORY

WRITERWRITER

KYA PYAR KAROGE KYA PYAR KAROGE MUJHSEMUJHSE PRODUCERPRODUCER

20022002KYO KI… MAIN JHUTH KYO KI… MAIN JHUTH

NAHI BOLTANAHI BOLTA PRODUCERPRODUCER

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ProblemsProblems

Dual role to play at workplace & at home Dual role to play at workplace & at home placeplace

Subordinate to menSubordinate to men Non-awareness of facilities provided by Non-awareness of facilities provided by

governmentgovernment Competition with large scale unitsCompetition with large scale units Problems related to marketingProblems related to marketing

Page 15: Presentation on ekta kapoor

SuggestionsSuggestions

Procedure of getting finance should be Procedure of getting finance should be simplesimple

Effective propagation of programmes Effective propagation of programmes and yojnaand yojna

Linkages between product, services and Linkages between product, services and market centers.market centers.

Encouragement to technical and Encouragement to technical and professional education.professional education.

Page 16: Presentation on ekta kapoor