presentation on ekta kapoor
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Women Entrepreneurship
in India
SUBMITTED TO:
Dr. GUNJAN TIWARI
SUBMITTED BY:
PRADEEP MATHURIYA
MBA 4th SEM.
Why do Women Take-up Employment?
Push Factors
•Death of bread winner•Sudden fall in family income•Permanent inadequacy in income of the family
Pull Factors
•Women’s desire to evaluate their talent•To utilize their free time or education•Need and perception of Women’s Liberation, Equity etc.•To gain recognition, importance and social status.•To get economic independence
Women Entrepreneurship in India
StatesStates No of Units No of Units RegisteredRegistered
No. of Women No. of Women EntrepreneursEntrepreneurs
PercentaPercentagege
Tamil NaduTamil Nadu 96189618 29302930 30.3630.36
Uttar PradeshUttar Pradesh 79807980 31803180 39.8439.84
KeralaKerala 54875487 21352135 38.9138.91
PunjabPunjab 47914791 16181618 33.7733.77
MaharastraMaharastra 43394339 13941394 32.1232.12
GujratGujrat 38723872 15381538 39.7239.72
KarnatkaKarnatka 38223822 10261026 26.8426.84
Madhya Madhya PradeshPradesh
29672967 842842 28.3828.38
Other States & Other States & UTSUTS
1457614576 41854185 28.7128.71
TotalTotal 57,45257,452 18,84818,848 32.8232.82
Women Work ParticipationCountryCountry PercentagePercentage
India (1970-1971)India (1970-1971) 14.214.2
India (1980-1981)India (1980-1981) 19.719.7
India (1990-1991)India (1990-1991) 22.322.3
India (2000-2001)India (2000-2001) 31.631.6
USAUSA 4545
UKUK 4343
IndonesiaIndonesia 4040
Sri LankaSri Lanka 3535
BrazilBrazil 3535
Women Entrepreneurship in India
Earlier there were 3 Ks• Kitchen
• Kids• Knitting
Then came 3 Ps• Powder• Pappad• Pickles
At present there are 4 Es• Electricity• Electronics• Energy• Engineering
Some examplesMahila Grih Udyog
7 ladies started in 1959: Lizzat Pappad
LakmeSimon Tata
Shipping coorporationMrs. Sumati Morarji
ExportsMs. Nina Mehrotra
Herbal HeritageMs. Shahnaz Hussain
Balaji filmsEkta Kapoor
Women Entrepreneurship
Ekta KapoorEkta KapoorBornBorn June 7, 1975 ) (age 33)June 7, 1975 ) (age 33)
OccupationOccupation Television producerTelevision producer
Years activeYears active 2000–Present2000–Present
Personal Life
Ekta Kapoor is daughter of former Bollywood superstar Jeetendra and Shobha Kapoor sister of current Bollywood hero Tusshar Kapoor. Ekta Kapoor did her schooling from Bombay Scottish School and later on joined Mithibai College. She was not interested in academics and on the advice of her father ventured into TV-serial production at the age of 19. And soon she changed the face of Indian television industry and completely dominated it.
CAREER
Today, Ekta Kapoor is the creative director of Balaji Telefilms. Her company has produced more than 25 serials and each one is being shown, on an average, four times a week on different television channels. Ekta Kapoor's serials have captured the imagination of masses. She broken all previous records of TV serial production and popularity in India. Her most famous television venture has been "Kyunki Saas Bhi Kabhi Bahu Thi" which began in 2000 and is still leading the TRP ratings in India. Her other famous serials include "Kahaani Ghar Ghar Ki", "Kahiin To Hoga", "Kavyanjali", "Kyaa Hoga Nimmo Kaa", "Kasamh Se", "Kahin Kisii Roz", "Kasautii Zindagi Kay", "Kkusum", "Kutumb", "Kalash", and "Kundali".
Apart from producing serials she also got involved in film production in an attempt to help catapult her brother, Tusshar Kapoor's film career. She ventured into film making with "Kucch To Hai" and "Krisna Cottage". Her latest offering "Kyaa Kool Hai Hum" has done quite well, that too when films worth crores of rupees have bombed. She is one of those people, who understands the pulse of her audience well.
CAREER COUNT’S
ACHIEVEMENT
For her entrepreneurial skills and achievements Ekta Kapoor was awarded with Ernst & Young (E&Y) Startup Entrepreneur Of The Year award in 2001.
20082008 EMIEMI PRODUCERPRODUCER
C.KOMPANYC.KOMPANYPRODUCER, SPECIAL PRODUCER, SPECIAL
APPEARANCEAPPEARANCE
MISSION ISTAANBULMISSION ISTAANBUL PRODUCERPRODUCER
WOODSTOCK VILLAWOODSTOCK VILLA PRODUCERPRODUCER
20072007SHOOTOUT AT SHOOTOUT AT
LOKHANDWALALOKHANDWALA PRODUCERPRODUCER
20052005 KOI APP SAKOI APP SAPRODUCER, STORY PRODUCER, STORY
WRITERWRITER
KYAA KOOL HAI HUMKYAA KOOL HAI HUM PRODUCERPRODUCER
20042004 KRISHNA COTTAGEKRISHNA COTTAGE PRODUCERPRODUCER
20032003 KUCCH TO HAIKUCCH TO HAIPRODUCER, STORY PRODUCER, STORY
WRITERWRITER
KYA PYAR KAROGE KYA PYAR KAROGE MUJHSEMUJHSE PRODUCERPRODUCER
20022002KYO KI… MAIN JHUTH KYO KI… MAIN JHUTH
NAHI BOLTANAHI BOLTA PRODUCERPRODUCER
ProblemsProblems
Dual role to play at workplace & at home Dual role to play at workplace & at home placeplace
Subordinate to menSubordinate to men Non-awareness of facilities provided by Non-awareness of facilities provided by
governmentgovernment Competition with large scale unitsCompetition with large scale units Problems related to marketingProblems related to marketing
SuggestionsSuggestions
Procedure of getting finance should be Procedure of getting finance should be simplesimple
Effective propagation of programmes Effective propagation of programmes and yojnaand yojna
Linkages between product, services and Linkages between product, services and market centers.market centers.
Encouragement to technical and Encouragement to technical and professional education.professional education.