Prepared by

Nazmin Sultana Nima

091 0062 030

MKT: 337

Sec.:05

Airtel telecom is one of the fastest growing

GSM mobile company in Bangladesh with

more than 5 million subscribers & coverage

64 districts all over Bangladesh. It is the

largest private integrated company in largest private integrated company in

bangladesh.3rd largest wireless operator in

the world. Airtel has started their journey in

Bangladesh from December, 2010.

Is a strategic business process used to plan,

develop, evaluate coordinated persuasive

brand communication programs with

customers. I am with a new plan of airtel

that is 3G plan in Bangladesh.that is 3G plan in Bangladesh.

Demand for accountabilityDemand for accountability and Measurement of Outcomes

Recognized as a business process

Importance of relevant audience

Recognized as a business process

Multiple relevant audiencesIMC

Promotional program situation analysis

Review of marketing plan

To establish 3G plan in Bangladesh I’m going to explain the 7

steps if IMC.

Analysis of the communications process

Budget determination

Develop integrated marketing communications programs

Integrate and implement marketing communications strategies

Monitor, evaluate and control IMC Program

To build strong network quality all over

Bangladesh through 3G plan, the marketing

plan is to entry in the market with an

innovative idea and objective is to capture

the whole market through its best network the whole market through its best network

system.

� It should create brand value

� Special events

� New web page

� Smooth network promotional adds

� Target market such as all people from every sector like � Target market such as all people from every sector like

office going people, students, rural ppl etc

� Video conference

� Network browsing

� E mail using

3G is a value added service with a strong network service but you may think “What will make it click wit

Tarrif plan:

Airtel has a range of tariff plans for 3G customers, starting with a Tk 10 plan which gives 10 MB of starting with a Tk 10 plan which gives 10 MB of usage for a day. The plans go up to Tk 350 for 1 GB data over 30 days

h users?”.

3G users can use

Video calls

Video conference

Internet

Watch Television sitting any corner of the world.

�Huge license fees to be paid

� Infrastructure setup cost

� Rapidly changing technology

Point of

purchase

Publicity

Packaging

Sales

promotion

Media

Public

relations

Direct

marketing

Interactive

marketing

Special

events

Packaging

Direct

response

Media

Adver-

tising

Point of

PackagingSales

promotion

Direct

response

Media

Adver-Point of

purchase

Publicity

Interactive

marketing

Public

relations

Direct

marketingSpecial

events

Adver-

tising

Ideally the objectives of direct and interactive

marketing are to use customized, up-to-date

and an interactive mode of communication

campaign.

Exhibitions can be organized� Exhibitions can be organized

� Selling role should be strong to explore 3G

system in the market

� Tv shows to be a greater implentation of this

interactive marketing

After placing the effectiveness of the

promotional mix and monitoring all

the measures it will be really very

interesting to the target market to interesting to the target market to

use smooth network and useful

things from Airtel.

As a method for its brand reinforcements,

Airtel has often tied up with TV shows. so at

all with its promotional mix it can explore

this smart idea in Bangladesh.