presentation nordstrom

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Made By: Sneha Swapnil BCIPS

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Post on 13-Apr-2017

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Page 1: Presentation nordstrom

Made By:Sneha SwapnilBCIPS

Page 2: Presentation nordstrom

Nordstrom is known for the quality, trust and services.

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With the acquisition of Best Apparel in 1963, the company was renamed NORDSTROM Best.

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JOHN W. NORDSTROM – started his business from a simple shoe store.

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“NORDSTROM- I like my money right where i can see it, hanging in my closet.”

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1.“No Questions Asked” return policy.

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2.Customer preference.

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3. Personal book.

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4. Fashion reward loyalty program.

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5. Nordstrom has turned their stores into “A place to rest”.

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6. Polite attitude of sales staff.

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7. Different ways for shopping.

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BUSINESS STRATEGY

More customer focused. Increase in Brand Loyalty. Defeat the competitors

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Effectiveness of social networking on customers

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FUTURE PLANS

• To open 50 new stores over the next 10 years.

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Nordstrom never focused on the company or its employees, all of Nordstrom are very accrue to the customers, and that is the

“Secret to success” of them.

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This Presentation is made by Sneha Swapnil during a Marketing internship under Prof. Sameer Mathur

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