NETFLIXSocial Media

Strategy and Tactics

• Sharing and recommendation

• Nostalgic marketing.

Facebook

• Encouraging users to recommend particular TV shows and movies to friends and family on Facebook.

• Seasonal soft spots – the holidays. • Privacy protection• Trailers, posters

Facebook

Twitter

• Hashtags• Links to articles, videos

Instagram

• Posters, Videos, Pics• Hashtags, and @tag to

engage audiences• Links to actors’, directors’

accounts

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