Marketing Plan Of Pepsi

Prepared By:Syed Shahmeer Hassan

BBA V

Strong Vs Weak

•  Pepsi and Coca Cola are strong competitors. In Pakistan Pepsi is the market leader and Coca Cola is its competitor. But globally Coca Cola is pioneer and Pepsi is follower. The Pepsi makes defense strategies so that it can maintain its position in the market. While Coca Cola is a challenger and it makes attack strategies so that it can become the market

COMPANY HISTORY

• Pepsi Cola International is world-well-known soft drinks brand. It is a very well organized multinational company, which operates in almost all over the world. They produce, one of best-carbonated drinks in the world. Pepsi is a symbol of hygiene, quality and service, all over the world. Pepsi is producing Cola for more than 100 years, and it has dominated the world market for a long time. Its head office is in New York.

PEPSI in Pakistan

• In Pakistan Pepsi distribution is indirect. Nationwide Pepsi has 67% of market share in Lahore Pepsi is always at par as compare to coke. In December, 54% share is captured by Pepsi, 49% by coke and remaining 1% by other brands.

CORE BUSINESS AREAS

• Pepsi is dealing with too many products all over the world. But in Pakistan it is dealing only with beverages. The packages dealing with are as follows:

• PEPSI• MIRINDA• 7 UP• PEPSI Diet• 7 UP Zero• Mountain Dew• Aqua Fina water• Slice Mango Juice• Sting Energy Drink

Competitor’s Analysis

• PEPSI• Coca Cola• RC Cola• Shandy Cola• Amrat Cola

Competitor’s package detain in given below.

PEPSI PRODUCTS COKE Products

• PEPSI Coca Cola

• PEPSI DIET Coke Diet• 7 UP Sprite• 7 UP DIET Sprite

Zero• MARINDA Fanta• AQUAFINA• STING ENERGY DRINK• SLICE MANGO JUICE

TARGET MARKETS

• Pepsi's market share is increasing 1 or 2 points over the last 8 to 10 years, which is quite significant. If we take up to last 10 years, it’s almost 12% increase in the companies share.

• Pepsi customers are teenagers young and adults. It also targets at schools, colleges, universities, homes, restaurants and stores.

BUSINESS MISSION

• Business mission of Pepsi, in Pakistan, is to be the best and biggest seller of carbonated soft drinks.

• OBJECTIVES• STRATEGY• BUDGETS

POINT OF DIFFERENCES

• There is a unique point of difference which differentiates PEPSI from other products.

• They are as follows:• For PEPSI Dil Hai to Mango Aur• For 7 Up Style Zara Hatke• For Mountain Dew Dew Na Kya To Phir Kya Jya• For Aqua Fina Fina Nahin to Peena Nahin

Ab Sirf Aqua Fina He Peena

CONCLUSION• PEPSI is the good reputable brands of the

world and one of the top brand in Pakistan. People who are really brand conscious they use this drink.. People make a use of this brand as many functions as theycan.Due to sponsorship to different cultural events this brand has a good image to the citizens. Pepsi is such a brand that it will market it itself nowadays even no extra force is required. But company is promoted it brand at its maximum by making discounts, Schemes or in term soft key accounts.

After the afghan war and Iraq attack some political parties make a bad impression at the usage of this brand. But due to that effects there came no change in its sale. Brand loyal people use the products due to good taste and quality.