PRINSIPLE OF MARKETING

The marketing microenvirenment

PM 101

SHRANKS Enterprise

1) Mohammad Naim Bin Khairuddin.

(10DIB11F1006)2) Mohammad Razali Bin

Husman. (10DIB11F1015)

3) Mohammad Syafiq Bin Baharum. (10DIB11F1051)4) Jusman Bin Malla. (1oDIB11F1017)5) Mohd Shahrin Bin Nemmang. (10DIB11F1003)

Naim (shrank)

Razali Lily

Syafiq Juceman

SHAH-rain

Public• A public is any group that has an actual or potential interest in or impact on an organization’s to achieve its objectives.

• A company may need to prepare plan for for these publics.

• There are seven type of public;

SEVEN TYPE PUBLIC

1) Financial Public

2)Media Public

3)Government Public

4)Citizen Action Public

5)Local Public

6)Internal Public

7)General Public

Financial Public

BANKS

INVESMENT HOUSE

STOCKHOLDERS

MEDIA PUBLIC

NEWSPAPER

MAGAZINES

RADIO AND TELEVISION STATION

GOVERNMENT PUBLIC

Example Of Government Public;

1. Federal Government.2. State Government.3. Public Municipality.4. Government bodies;• Federal Agricultural Marketing Authority

(FAMA), Risda Industry Small Holder’s Authority (RISDA) and other.

CITIZEN ACTION PUBLIC

EXAMPLE;

•Consumer associations•World Wildlife Fund(WWF)•Majlis Kanser Negara(MAKNA)

Will BE CONTINUE

BY SHAH-Rain…

Local public

Neighbourhood residents

Community organizations

Internal public

workers

The board of directors of the company

volunteers

managers

General public

Is the population

at large

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