presentation lane marketing group
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Lane Marketing Group - services and products we offer!TRANSCRIPT
The LANE MARKETING Group
Providing Marketing, Public Relations & eMarketing Solutions to the Hospitality Industry since 1994
“Providing solutions for today’s marketing needs”
Marjorie LanePresident & [email protected]
About Us
Since 1994 The Lane Group has been providing innovative and successful marketing consulting to hotels, resorts, spas and golf clubs throughout North America.
Marjorie Lane, Founder and President, began The Lane Marketing Group in 1994 after a successful career in Hospitality Sales & Marketing and International Tourism. Ms. Lane's senior management experience includes Omni Hotels, Wyndham Hotels, Le Meridien Hotels and Resorts, Marriott Hotels & Resorts, The Watergate Hotel and Intercontinental Hotels & Resorts.
Services
Brand Strategies Re-branding and property
launches Marketing Initiatives Public Relations Media Relations Marketing Communications Email Marketing
Web Design & Functionality Consultation
Social Networking eCommerce Analysis and
Solutions Special Events Collateral Marketing Plan Development
How we work with you!
Short & Long Term projects Work with property and corporate teams An extension of your team! Consult with existing marketing partners Introduce new partners & products as needed Virtual or on-site
Products
Return on Marketing Investment – our program to analyze your marketing investments
Hotel eScribe – our newest monthly subscription service for resorts and hotels to maintain their 2.0 Web presence and connect with current and potential customers, building revenues
Special Event Marketing
Revenue Producing Special Events:
– Cooks & Corks – Gourmet Food & Wine events– Wellness – Health, Spa and Activity Events– Themed Weekends– Concert Events & Series – Lifestyle Events & Weekends
Partnerships
•Teaming Revenue Management and Property Marketing Expertise
•Strategic Positioning, Strategic Pricing and Strategic Communication
•Results – Increased Revenue and Profits!
Clients List
Memberships
Hospitality Sales & Marketing Association International
Meeting Professionals International Washington Women in Public Relations
Contact Us!
See how we can help you increase your revenues!
Marjorie Lane
Tel: 301-340-1700
Marketingforhotel.com