Techspire

IIT-Bombay

Strategic Case Study of a High-Tech Company

The team Answer the question, “Why are we the ones to solve the problem we identified?”

Sudipto Mitra

Team Leader

Electrical Majors

Statistics Minor

IIT-Bombay

Mredul Sarda Sandipan Bala

Electrical Majors

Computer Science Minor

IIT-Bombay

Mechanical Majors

Management Minor

IIT-Bombay

Yuvraj Singh Thind

Electrical Majors

Computer Science Minor

IIT-Bombay

Meet the team

The problem statement GreinTech is an open source

solutions & IT major and an S&P

500 company

A 130,000 square-foot, Class A,

mid-rise building with an early

post-war, tired construction

Type Public

Industry Computer Software

Headquarters Raleigh, North Carolina

Revenue US $1.5 billion (2015)

Operating Income US $230 million (2015)

Employees 8500

Work demographics 77% / 23%

Our Mission : To create an innovative and creative work environment to inspire and motivate its workers

Factors to improve workspace organization

Partition-less Cubicles

Recyclable Benches

Smart walls and furniture

On the job training

Analytics to gauge

utilization

IoT

Redesign Floor Plan

Amenities

Internet of Things

Workplace flexibility

Redesign Floor Plan

Gender Equality

Smart Walls and Furniture

Analytics to gauge utilization

Partition-less Recyclable Benches

Amenities

The Techspire approach

Budget allocation

Allocate half to each

of the 8 factors

After 3 months,

conduct a survey

Apply Neural

Network

Spend the rest on the

most important

factors

Note: Initial Budget Allocation: US $30-50 per square feet for alteration Surveys will be conducted on attendance record and employee preferences

Final Strategic Road Map:

The Neural Network Analysis

Neural Network A computer model of the human brain and nervous system

Spam filtering on GMail

Automatic tagging on FaceBook

Stock Market Predictions

Decipher Postcodes behind envelopes

Self Driving Car Project by Google

Classification

Image Recognition

Character Recognition

Redesign Floor Plan

“Variety of work environments combined with ample natural light and wood to emulate natural surroundings motivates workers” – Smita Sahoo, IIDA, LEED AP Associate, bKL

Redesigning floor plan

Benches & cube

farms

Offices

Core area:-

elevators,

common

rooms, service

rooms

Smart walls and furniture

“Google is looking forward to installing interactive and smart walls in meeting rooms” – Chris Grinsted, Google

Smart walls and furniture

Digital writable walls

Projecting material wirelessly

Movable walls in meeting rooms

Internet of Things

“Internet of things will redefine workspaces of the future” –Tom Potts, VP, SiteREADY

Internet of things

Occupancy sensors

Mood lighting

Volume sensors for A/C Temperature control

Analytics to gauge utilization

“Not just cutting space but having quality space with density management matters” –Michael Gresty, CEO, Rifiniti

Analytics to gauge utilization

Get an idea of utilization of office space

Transitional offices for the sales team

10% of employees are usually out of office for personal reason Non-dedicated workspaces can benefit from this data

Workplace flexibility

“Why not allocate designated spaces to projects rather than individuals” –Aditi Sant, Citadel

Workplace flexibility

Work places themed on projects rather than individuals

Have a campus like environment

Provide variety and choice of sitting environments

Partition-less recyclable benches

“Recycled furniture gives the employees a sense of pride in working in an environmentally conscious company” – Marc Campolongo, Staples

Partition-less recyclable benches

Facilitates collaboration

Workers feel that they’re directly contributing to the environment

Gender equality

“Branding and propagating an idea in the society plays an important role in the company’s image” –Steven Doben, Netscout

Gender equality

Community welfare : Encouraging 9-10 year old girls to take up IT

Mother’s rooms in offices

Women’s hall of fame

Amenities

“Diverse set of employees are better served by diverse choice of food” –Gail Crowder, Avison Young

Amenities

Health: Walk breaks, gyms and nap rooms

Meetings on a treadmill

Food: Multi cuisine canteens

Nutritionist facility within the company

The approach

We have listed down the factors..

..But how do we know which of this

is most important for our company?

Let’s use the Neural Network

Analysis

The Techspire approach

Budget allocation

Allocate half to each

of the 8 factors

After 3 months,

conduct a survey

Apply Neural

Network

Spend the rest on the

most important

factors

Note: Initial Budget Allocation: US $30-50 per square feet for alteration Surveys will be conducted on attendance record and employee preferences

Final Strategic Road Map:

Financial Feasibility

Initial Budget Allocation: USD 30-50 per

Square Feet (upon analysis and expert opinions)

Total Budget Allocation (inclusive of 2 phases): USD 3.9-6.5 million

The total yearly company turnover is USD 1.5 billion of which USD 230 million is the operating revenue (2.2% of their total yearly operating income)

Since it’s long-term investment, the above solution is feasible

Flexibility of place of work

Campus type environment

Meetings on a treadmill

Food: Multi cuisine canteens

Nutritionist facility within the company

Thank You