Lancôme-A Dreamly

Pastel Fantastic

From Lancome With Love

Presenter: Han Zhao

Introduce• Lancôme is a French luxury perfumes

and cosmetic house that distributes products internationally.

• Company situation• The history about Lancôme

Social Media:

Facebook: 1. The largest and most widely

used social network in existence today. As of June 30, 2015, Facebook had 1.49 billion monthly active users, with 968 million users logging in at least once per day

2. They Provide valuable and shareable content at Facebook.

Youtube:1.Post some video such as the advertising on Televation.2.Tutorial for make up:“Night Out Smoky eye tutorial”3.They show how they product use in the real face to attractive their audience.

Twitter1. The most immediate social

networks.2. Lancome also have 261k

followers in twitter which is a large amount of audience. They always use tag# to tag many market through social media.

Instagram:1. Always post pictures for introduce the new product with color to make the advertising attractive.

Internet Marketing• Social Website Situation• Usable• Category are easy to use.• Product: catagorize it with

simple and accurate with the use, the price, and the ingredient in the product

• Use mobile to go to Lancome’s Website

• Mobile version website which is mobile friendly. The offcial website of Lancome also have search engine, which is very convinience for their customer to search specific items.

Media Strategy• Hire some people who focus

on digital marketing and let them create a good App for us

• post our product and let people easy to buy

• set up lots of discount at mobile App

• Usable, clearly see the category and easy to use.

• Catalogs with simple and accurate

Mobile Coupons

Most Effective Offer BOGO. The idea of receiving an additional item for “free” is visually and mentally more appealing than traditional cash value deductions.

Promotional ProgramsA mobile program centered around coupon can condition consumers to expect coupons on a scheduled basis. Programs need to be stagnant and in order to keep the consumer excited and content with the brand.

Mobile Marketing PromotionsText-to-WinCustomer FeedbackSocial Media Contests

objectives 1.Gain more than 100k likes of the New advertising on our Facebook page.• 2.More than 50,000 share of posts. -- I share, Therefore I

am.• 3.Send E-mail or notification to member under 22 years

old, with the free shipping upper 20 dollars to increase 20% of the sale through new Apps

• 4.Create a mini game in Apps pages to gain more than 3,000 downloaded.

• 5.Gain more than 8,000 comments on our campaign post. • If we can gain more customers and finish all the objectives

above, I think our digital strategy is successful and usable for our customers.

Target Audience• Women around 20 to 55 years old• Medium level or upper level in the

society• Reach the target audience:

“customize” for their audience.Younger Audience Audience above 30

moisturize and sunless, mask

Have age-aging treatment and serum.

Budget• 2 millions dollars: create a app is not

that expensive, and we already have lots of loyalty customers.

• Post the advertising of “New Mobile Apps Comes up” on our offical website and different social media pages.

Metric• We should post our ads on 4/8-4/30,

and then focus on the feedback.