presentation: earmark e services pvt. ltd

Fundamental Quality

of Websites

Presentation: Earmark E Services Pvt. Ltd. www.eservices-india.com

http://www.eservices-india.com/

1QUALITY OF WEBSITE

Presentation: Earmark E Services Pvt. Ltd.

Domain Name Should be sweet, simple, memorable, represent your brand, less hyphens, and keywords as also now days search engines not like keywords stuff domains !

Domain Name

2QUALITY OF WEBSITE


Placement of content, with nice font, line spacing size, use of CSS, content with precise word count, without stuff, showing quality for user etc. are the sign of Good content.

Content

3QUALITY OF WEBSITE


A picture is worth a thousand words..so in website we should care about image, image format as JPG, PNG, GIF and use wisely when ever require which format. E.g: In Logo .Png work well, for animated things use GIF, and other big resolution JGP best option !

Images

4QUALITY OF WEBSITE


Links are the essential part of any websites, link to important pages, link to relevant content, internal links as well pointing links to relevant external reference makes a website good in link perspective !

Links

5QUALITY OF WEBSITE


Navigation one of the most required element of website, it provide accessibility to user to navigate within pages of website, also for search crawlers navigation improves crawling process. Should be clear, CSS link based avoid flash and scripts.

Navigation

6QUALITY OF WEBSITE


Breadcrumbs give a path to user and also define the site depth architecture, folder level and guide to user how to navigate quickly! E.g: Home>> Category>>Products I

Breadcrumb

7QUALITY OF WEBSITE


Page load time also one of the important parameter of Website, so while web site also check for page speed and optimize it for best performance! It also helps in SEO.

Page Speed

8QUALITY OF WEBSITE


Favicon.ico file gives a branding touch to website, on browser you may easily observe the icon inside your address bar, so create it similar to your brand icon or logo !

Favicon

9QUALITY OF WEBSITE


Call to action one of important stuff, if you really looking for outcome from your website, call of action provide complete actionable steps to users to complete a conversion…

Call of Action

10QUALITY OF WEBSITE


Redirection in a website play important role, redirecting to preferred version of URL, Proper use of 301, 302, 404, not found content, old deleted page & solve various problems which also helps in search engine crawlers to crawl exact version of website !

Redirections



The custom error page of website should be optimize properly, mean attractive design, back to home page link, or search box to find out desire page. A contact us link, email, call of action number helps visitor to move to right place!

Custom Error Page



You should fulfill your Meta data in your every web page, page with Untitled Title, blank description doesn’t make sense so you need to build them! Naturally your search engine performance and visibility uplifted!

Meta Data



If your website have long scrolling pages or you used infinite scrolling on page, then you should use GO TO TOP button! It move user to top, we recommend use smooth scrolling Jquery to sudden move to top, it provide smooth scrolling in pages.

Back To Top



We now live in mobile age, more than its multi device world! Turn your website as Responsive which well behave with media query and display accordingly on every platform, every screen! This technology is need of today!

Media Query



Social media connections represent your brand and your website should be well connected with social media profile, people follow them using your links. It improves your business, online reputation and visibility. So don’t forget to use social media components on website.

Social



Authorship of content introduced by Google... You should connect this feature to your website. Your content got verified by g+ profile. People come to know who is author of this content! It shown in search result by Google! It improves your website credibility…

Authorship



Website Validation one of the vital part of website making.. The code of webpage must be validated on W3C compliances. W3C provide CSS and HTML validation tool, through which we can check the validation and error of our website.

Validation



In website we should review our source code, sometime non-use CSS, inline style, non use JS code, white space in code, so many commented tags degrade performance of website.

Junk Code & WS



Sitemap – A route map for visitors, every website should create a sitemap. Basically sitemap have two types one for user and one for search engine, create static and xml sitemap for your website.

Sitemap



Branding Logo – itself a trademark material for brands, be unique, be simple, be thematic and build a nice memorable icon for own brand! People keep remember you, or just search in mind ohh this goes to this brand! Put Impact on your user with website Logo!

Brand & Logo



Heading Tags – Top visible area of website, put impact on user, so keep precise message, other heading tag also put accessibility in content. Content with heading is loved by search engines.

Headings



For large websites search box functionality gives accessibility to user to explore deep inner pages, products. So search box one of the essential things we should use for websites. For static site Google Custom Search (CSE) also be a good option!

Search Box



Business address on website create trust, also people connect with you locally using you business location. For Trust, faithfulness must use website address on contact us and other places of website. It also helps in geo location based search visibility of website.

Business Address



URL Structure of website generates clear distinct view about pages of website. Page1.html or product119.php doesn’t make sense, so URL structure should be correct with URL renaming and URL rewriting feature.

URL Structure



If you have Contact-us or any lead capture form in website, you should prevent it from auto fill from spammers and robots which send automated message, you should introduce captcha to stop spam submissions …

Captcha

Get In Touch with

us For Quality Web Site Design !


http://www.eservices-india.com/web-design-development.php



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Sujit Kumar Lucky: Contributor On this Presentation – Social Media and Search Marketing Enthusiasts, A Tech geeks Works @eservicesindia having passion for digital marketing and Blogging !

@sujit_kr_lucky Sujit.kumar.lucky

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presentation: earmark e services pvt. ltd

Documents

earmark e services

quality of websitepresentation

pages of website

website good

custom error page of

home page link

page speed

important parameter