présentation defi

Global SpectacularAdvertising Expert

05/10/2015

#DefiGroup Global Spectacular Advertising Expert

1970’s 1980’s 1990’s 2000’s 2010’s


GlobalCities

PremiumAudiences

GlobalBrands

Hot Spots


54% world population live in urban areas.

BUSINESSACTIVITY

HUMANCAPITAL

INFORMATIONEXCHANGE

CULTURALEXPERIENCE

POLITICALENGAGEMENT


GlobalShoppers

International commuters shoppingduring their travels. Urban

AudienceLocal daily commuters of a city,

feeding the coverage and frequency.

CreativeClass

Highly educated, talented andexperienced people, actors of the

brain-drain.


Emblematicplace

Citycenter

Ringroad

Main city access


SAMSUNG : 50 DEFI signs in 9 countries since 1990


ROLEX : 14 DEFI signs in 8 countries since 1997


KIA : 42 DEFI signs in 5 countries since 2002


Skysign Citywall


IconicOutstanding landmark city location.

EmotionReaching commercial, cultural

and historic areas.

PowerMajor traffic routes connecting

dynamic hot spots.


SKYSIGN 47 201 41

CITYWALL 29 236 49

+ 600 sites in + 50 cities


Thank you.

Flying colors /flaɪ.ɪŋ kʌl·ər/: in a bold and assured way, in a spectacular or grand waySource Urban dictionary

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