presentation consulate june 2010
DESCRIPTION
Powerpoint presentation given during the Electric Vehicle Dutch Business Breakfast in San Francisco on Jnue 17, 2010.TRANSCRIPT
America’s FirstZero Emission, High-End
Sports Car Company
• Passion | Performance | Perfection
• Quality rather than Quantity
• Environmental Responsibility with Pride, Beauty and Fun
Our Mantra:
Why?
• Change hurts the bottom line on OEMs• OEMs will only change what is minimum
needed for regulations and PR• Fundamental change has to come from
new companies
Brand Image• The initial set up of brand image brands
for life• As Hyundai, FIAT and Audi can attest,
reshaping brand image for the better is very difficult and takes decennia
• Important to start with top brand image
Though Steenstra GCM targets Ferrari, Lamborghini, Porsche and Aston Martin as main competitors,
what about Tesla and Fisker?
• Superior Quality, Design and Performance• Low volume, high price• Not dependent on Government grants• Leader in innovative, zero emissions
automotive technologies• Not dependent on GM (Fisker) or Lotus,
Mercedes-Benz, Toyota (Tesla)• Experienced in high-end sports vehicles
Our Team
• Cor Steenstra• Hans-Peter
Hemmer• Mario Greco• Richard Perlman• Stephen Beaty• Robert Bruns• Larry Webster
• William Thomson• Patrick Hoogendijk• George Peterson• Jim Husak• Danny Ellis• Robert • James Fulton
Where are we now?• Exterior Design ready for model freeze• Interior concept close to finish• Principal engineering sorted• Aerodynamic CFD testing executed• Chassis and Suspension tested virtually
What do we need?• $800,000 to present see through model at Pebble Beach
Concourse in 8/2010• $2.5 Million for first running prototype for LA Auto show
in December 2010• $2.8 Million for 4 more running prototypes for Motor
Shows in Europe and for testing• $6 Million to set up R&D center for production
development at last quarter year 1• $12 Million at the last quarter of year 2 to set up
production facilities
Product Line-up
• Styletto 2 door super sports 2 seater• 4 door 4 seater super sports• 2 door 2+2 sports coupe• 2 door 2+2 sports convertible
Financials• Thus far invested well over $500K• $24 M needed until end of year 3• Starting with Styletto at the last quarter of year 3, each
subsequent year a new car will starts production and sales
• With expected run-up in production volume full production speed will be reached at end of next year
• At the end of year 6 we expect a total sales income of $150 M, with a Gross profit Margin of 69%, an Operating Profit Margin of 49% and a Net Profit Margin of 63%
Unique Selling Points
• Passionate design creates “want to have” products, independent of emissions
• Superior quality and performance with zero emissions• Cars built to bespoke order of clients• Customer can witness car being built through exclusive
online video web site• Clients pick up car at factory for direct interaction with
our team• Track days and other events create brand loyalty
Racing
Motor Racing as Test GroundFor Technical Development
• Develop New Solutions• Innovate, Invent and Improve• Test under Stress• Durability & Performance
Long Term
• Sub-Brands for zero emission:• Dynamic Active tilting 3 wheeler Carver• NLV Narrow Lane Vehicle• Donkervoort Classis Dutch sports car• Conversion of existing vehicles through Webster EV
What about the Sound?
•San Francisco has Trolley buses like many other cities. They are quiet and nobody complains•Rolls Royce was always the top of quality and was very silent. Nobody complained•Luxury limos are very quiet and nobody complains
Thank you!
For more information, please visit:www.steenstragcm.com
or email:[email protected]
And on Facebook; keywordSteenstra GCM