presentation consulate june 2010

35

Upload: dutchy4c

Post on 20-Jan-2015

292 views

Category:

Automotive


2 download

DESCRIPTION

Powerpoint presentation given during the Electric Vehicle Dutch Business Breakfast in San Francisco on Jnue 17, 2010.

TRANSCRIPT

Page 1: Presentation Consulate June 2010
Page 2: Presentation Consulate June 2010
Page 3: Presentation Consulate June 2010

America’s FirstZero Emission, High-End

Sports Car Company

Page 4: Presentation Consulate June 2010
Page 5: Presentation Consulate June 2010

• Passion | Performance | Perfection

• Quality rather than Quantity

• Environmental Responsibility with Pride, Beauty and Fun

Our Mantra:

Page 6: Presentation Consulate June 2010

Why?

• Change hurts the bottom line on OEMs• OEMs will only change what is minimum

needed for regulations and PR• Fundamental change has to come from

new companies

Page 7: Presentation Consulate June 2010

Brand Image• The initial set up of brand image brands

for life• As Hyundai, FIAT and Audi can attest,

reshaping brand image for the better is very difficult and takes decennia

• Important to start with top brand image

Page 8: Presentation Consulate June 2010

Though Steenstra GCM targets Ferrari, Lamborghini, Porsche and Aston Martin as main competitors,

what about Tesla and Fisker?

Page 9: Presentation Consulate June 2010

• Superior Quality, Design and Performance• Low volume, high price• Not dependent on Government grants• Leader in innovative, zero emissions

automotive technologies• Not dependent on GM (Fisker) or Lotus,

Mercedes-Benz, Toyota (Tesla)• Experienced in high-end sports vehicles

Page 10: Presentation Consulate June 2010

Our Team

• Cor Steenstra• Hans-Peter

Hemmer• Mario Greco• Richard Perlman• Stephen Beaty• Robert Bruns• Larry Webster

• William Thomson• Patrick Hoogendijk• George Peterson• Jim Husak• Danny Ellis• Robert • James Fulton

Page 11: Presentation Consulate June 2010

Where are we now?• Exterior Design ready for model freeze• Interior concept close to finish• Principal engineering sorted• Aerodynamic CFD testing executed• Chassis and Suspension tested virtually

Page 12: Presentation Consulate June 2010
Page 13: Presentation Consulate June 2010
Page 14: Presentation Consulate June 2010
Page 15: Presentation Consulate June 2010
Page 16: Presentation Consulate June 2010
Page 17: Presentation Consulate June 2010

What do we need?• $800,000 to present see through model at Pebble Beach

Concourse in 8/2010• $2.5 Million for first running prototype for LA Auto show

in December 2010• $2.8 Million for 4 more running prototypes for Motor

Shows in Europe and for testing• $6 Million to set up R&D center for production

development at last quarter year 1• $12 Million at the last quarter of year 2 to set up

production facilities

Page 18: Presentation Consulate June 2010
Page 19: Presentation Consulate June 2010

Product Line-up

• Styletto 2 door super sports 2 seater• 4 door 4 seater super sports• 2 door 2+2 sports coupe• 2 door 2+2 sports convertible

Page 20: Presentation Consulate June 2010
Page 21: Presentation Consulate June 2010

Financials• Thus far invested well over $500K• $24 M needed until end of year 3• Starting with Styletto at the last quarter of year 3, each

subsequent year a new car will starts production and sales

• With expected run-up in production volume full production speed will be reached at end of next year

• At the end of year 6 we expect a total sales income of $150 M, with a Gross profit Margin of 69%, an Operating Profit Margin of 49% and a Net Profit Margin of 63%

Page 22: Presentation Consulate June 2010

Unique Selling Points

• Passionate design creates “want to have” products, independent of emissions

• Superior quality and performance with zero emissions• Cars built to bespoke order of clients• Customer can witness car being built through exclusive

online video web site• Clients pick up car at factory for direct interaction with

our team• Track days and other events create brand loyalty

Page 23: Presentation Consulate June 2010

Racing

Page 24: Presentation Consulate June 2010

Motor Racing as Test GroundFor Technical Development

• Develop New Solutions• Innovate, Invent and Improve• Test under Stress• Durability & Performance

Page 25: Presentation Consulate June 2010
Page 26: Presentation Consulate June 2010

Long Term

• Sub-Brands for zero emission:• Dynamic Active tilting 3 wheeler Carver• NLV Narrow Lane Vehicle• Donkervoort Classis Dutch sports car• Conversion of existing vehicles through Webster EV

Page 27: Presentation Consulate June 2010
Page 28: Presentation Consulate June 2010
Page 29: Presentation Consulate June 2010
Page 30: Presentation Consulate June 2010
Page 31: Presentation Consulate June 2010
Page 32: Presentation Consulate June 2010
Page 33: Presentation Consulate June 2010

What about the Sound?

•San Francisco has Trolley buses like many other cities. They are quiet and nobody complains•Rolls Royce was always the top of quality and was very silent. Nobody complained•Luxury limos are very quiet and nobody complains

Page 34: Presentation Consulate June 2010

Thank you!

For more information, please visit:www.steenstragcm.com

or email:[email protected]

And on Facebook; keywordSteenstra GCM

Page 35: Presentation Consulate June 2010