presentation by angad(zomato) at #pnmeetup

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Needs more love and other ramblings Angad Pal Singh Kingra @SirLoondry February 16th, 2013

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Presentation by Angad(Zomato) at #PNMeetup in Gurgaon

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Page 1: Presentation by Angad(Zomato) at #PNMeetup

Needs more loveand other ramblings

Angad Pal Singh Kingra

@SirLoondryFebruary 16th, 2013

Page 2: Presentation by Angad(Zomato) at #PNMeetup

Product Managers

The Process — What we think it takes to build products

Where does Design fit in?

Page 3: Presentation by Angad(Zomato) at #PNMeetup

Product ManagerA person responsible for controlling or administeringall or part of a product or company.

Page 4: Presentation by Angad(Zomato) at #PNMeetup

Bullshit

Page 5: Presentation by Angad(Zomato) at #PNMeetup

Manages the product,not people.

Page 6: Presentation by Angad(Zomato) at #PNMeetup

Understands — The product — Your people — Your customers — Your competitor’s customers

Is a perfect match for the product’saverage user profile.

Page 7: Presentation by Angad(Zomato) at #PNMeetup

Is a dumb customerOr at least acts like one.

Fights for usersEmpathizes with them.

EvangelistLives, breathes, eats, sleeps, the product.

Has free timeA lot of it.

Page 8: Presentation by Angad(Zomato) at #PNMeetup

The Process

Page 9: Presentation by Angad(Zomato) at #PNMeetup
Page 10: Presentation by Angad(Zomato) at #PNMeetup
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WHY and WHO,before WHAT.

Page 12: Presentation by Angad(Zomato) at #PNMeetup

VisionNot a feature list. Work backwards.

RethinkNot redesign. Context.

DreamDon’t shoot down ideas, be realistic a little later.

Read the rulesThen break them.

Page 13: Presentation by Angad(Zomato) at #PNMeetup

Competitive ResearchDon’t do all the hard work!

PassionCommitment to make something great.

Time<cue time joke>

Seek knowledgable criticismEverything else goes out the other ear.

Page 14: Presentation by Angad(Zomato) at #PNMeetup

Don't underestimate your customers.

We as creators, we view things in acertain way. We need to be technologyagnostic. Think like your customers.

Page 15: Presentation by Angad(Zomato) at #PNMeetup

Usability

Utility

Desirability* in that order

Page 16: Presentation by Angad(Zomato) at #PNMeetup

For our apps, we decided — Content is the interface — Content is the star — Simple / Analog — Device / Platform agnostic — Built for inclusion, built for the future — Delight

Page 17: Presentation by Angad(Zomato) at #PNMeetup

Where does Design fit in?

Page 18: Presentation by Angad(Zomato) at #PNMeetup

Design is everywhereMaking things better for people

Page 19: Presentation by Angad(Zomato) at #PNMeetup

Where does good design come from? — Strong design culture — Sharp focus — Clarity of thought — Autonomy — Working with the best people — Pushing the limits — Passion. Conviction. Vision.

Page 20: Presentation by Angad(Zomato) at #PNMeetup

Ask yourself

Is Design a stakeholder inyour organization?

Page 21: Presentation by Angad(Zomato) at #PNMeetup

The life of a designer is alife of fight against theugliness.— Massimo Vignelli