incentives & mechanismenstimuleren van participatie in online communities

Thieme Hennis

definities

A social mechanism is a plausible hypothesis, or set of plausible hypotheses, that could be the explanation of some social phenomenon.

An incentive is any factor (financial or non-financial) that enables or motivates a particular course of action, or counts as a reason for preferring one choice to the alternatives.

Waarom?

• Duurzaam ontwerp• gedragen door de gebruikers

Berlanga et al.

• Sustainability in the context of online communities means tooling online communities in such a way that users may manage, organise, regulate and classify resources, participants and communities.

Kollock

• motivatie ～ behoefte

benader mensen niet op dezelfde manier er moet aan een behoefte worden voldaan

Bouwman et al.

• We argue that social software systems should trigger mechanisms that allow us to associate with or form social groups, whether online or in the real world.

• • Such mechanisms would acknowledge human

motivations, like eagerness for exploration, curiosity, inquisitiveness, civilization, valuation of belonging, achieving self-realization, enjoying one-self.

Overzicht resultaten literatuurstudie• Berlanga et al. Guidelines to Foster Interaction in Online Communities. Learning Network Services for Professional Development

(2009)• Berlanga et al. On the importance of personal profiles to enhance social interaction in Learning Networks. Proceedings of Web Based

Communities Conference (2008)• Bishop. Increasing participation in online communities: A framework for human–computer interaction. Computers in Human Behavior

(2007)• Bouman et al. The realm of sociality: notes on the design of social software. The 28th Intl Conf on Information Systems (2007)• Brouns et al. Personal profiles: Facilitating participation in Learning Networks. dspace.learningnetworks.org (2008)• Daalhuizen et al. COMMUNITY BASED DESIGN SUPPORT. cs.vu.nl• Eul. Design for Contribution - Theoretical and Practical approaches to Motivate Contribution in Online Communities.• Hoogenboom et al. Sociality and learning in social software. International Journal of Knowledge and Learning (2007)• Koh et al. Encouraging participation in virtual communities. Communications of the ACM (2007) vol. 50 (2) pp. 69-73• Kollock. The economies of online cooperation: gifts and public goods in cyberspace. Communities in cyberspace (1999)• Kreijns et al. Identifying the pitfalls for social interaction in computer-supported collaborative learning environments: a review of the

research. Computers in Human Behavior (2003) vol. 19 (3) pp. 335-353• Lattemann and Stieglitz. Framework for governance in open source communities. System Sciences (2005)• Ling et al. Using social psychology to motivate contributions to online communities. Journal of Computer-Mediated Communication

(2005)• Preece and Maloney-Krichmar. Online communities: focusing on sociability and usability. Handbook of human-computer interaction

(2003) pp. 596–620• Rashid et al. Motivating participation by displaying the value of contribution. Proceedings of the SIGCHI conference on Human

Factors in computing systems (2006)• Rehn. Electronic Potlatch: a study of new technologies and primitive economic behavior. (2001)• Wellman et al. The networked nature of community: Online and offline. IT & Society (2002)• Wenger. Communities of practice and social learning systems. Knowing in organizations: A practice-based approach (2003) pp. 76-99• Wenger et al. Cultivating communities of practice: a guide to managing knowledge. (2002) pp. 284

Heterogeniteit

• Ervaren & nieuwe mensen• Trendsetters & conservatieve mensen• Active & lurkers

Fit

• Ondersteuning of inpassing bestaande werkprocessen / denkprocessen

Value & ontwikkeling/leren

• Nieuwsgierigheid aanboren• Ontdekken nieuwe mensen, dingen,

vaardigheden

Familiarity en excitement

• Eigen pagina• Bekende domeinen• Nieuwsaankondigingen, guest experts• Goede interface en navigatie• Online sociale patronen ～ realiteit?

Ritme vinden

• Frequentie nieuwsbrieven, nieuwsitems en andere vormen van communicatie

• Frequentie en intensiteit online en offline evenementen

Feedback & reciprociteit

• Inzicht in gebruik of effect van bijdragen• Gift economy

Identiteit & reputatie

• Competitie• Geleidelijke profilering• Netwerk• Privacy

Vertrouwen

• Onderlinge band, cultuur• Afgeschermde ruimtes, privacy• Offline interactie

Coordinatie

• Regels en doelstellingen geven duidelijkheid rondom gedrag en interactie

Is dit alles?

• Usability en interface issues• Proces van ontwikkeling, marketing en

communicatie, gebruikersonderzoek, etc.• Organisationele uitdagingen

En nu aan de slag met de mechanismen