presentaion for communication strategy for star & rain
TRANSCRIPT
Goals Goals
Fund Raising Fund Raising charity party: sponsorship ; personal donationcharity party: sponsorship ; personal donation
The Development of Star & RainThe Development of Star & RainResources and imageResources and image
Autism Autism Publics AwarenessPublics Awareness
Key external publicsKey external publics
volunteers
mass media
corporate
government
Benefits to corporateBenefits to corporate
SpecificSpecific(charity party)(charity party)
Media coverage and press releaseImage building opus for CEO and corp.
General General PartnershipPartnership
reputation building reputation building a good channel to comm. with key publica good channel to comm. with key public which contains undergraduates ,media , employees, which contains undergraduates ,media , employees, and so on and so on an emotional example using in image AD andan emotional example using in image AD and press releasepress release
Why?Why?
The trouble of corpsThe trouble of corps
The difficult of reputation building The difficult of reputation building
the the costlycostly traditional comm. vehicles which mainly traditional comm. vehicles which mainly
contains AD is more and more noneffective contains AD is more and more noneffective
the vulnerable of brands the vulnerable of brands
Another perspective: a new effective wayAnother perspective: a new effective wayWord of mouth comm.Word of mouth comm.
That is just what we can offer That is just what we can offer A channel to comm with some key publics and opinion leadersA channel to comm with some key publics and opinion leaders
Our volunteers: Opinion LeadersOur volunteers: Opinion Leaders
Broad info. Broad info. sourcessources
Pioneer in Pioneer in trying new trying new
things things
Vocal Vocal TravelersTravelers
FeatureFeature
Types:Types:Brands of Children products Brands of Children products
Youth (undergraduate of Youth (undergraduate of universities) universities)
White-collar and mid-class White-collar and mid-class
Healthcare Healthcare
Others Others
The corp. we chooseThe corp. we choose
Emphasis:Emphasis:Keep in touch Keep in touch
Crisis Crisis
Special industry that Special industry that reputation is more importantreputation is more important
Already have the intention Already have the intention and budget for reputation and budget for reputation
buildingbuilding
Cops listCops list
Children Children
Nestle \Heinz\ Johnson&JohnsonNestle \Heinz\ Johnson&Johnson
Youth Youth Sony\ Kodak\ Dell \GOOGLE \ Baidu \Philips \Microsoft \IBMSony\ Kodak\ Dell \GOOGLE \ Baidu \Philips \Microsoft \IBM
Stubacks\ Haagendazs \Pepsi \Coca cola\ Mc\KFCStubacks\ Haagendazs \Pepsi \Coca cola\ Mc\KFCIkea\ Nike\ Addidas\ Swatch\Ikea\ Nike\ Addidas\ Swatch\
W-C \mid-classW-C \mid-classCHIVAS\SK-II\Honda\Toyota\ChevroletCHIVAS\SK-II\Honda\Toyota\Chevrolet
Healthcare Healthcare GE\Philips\Siemens \ Agilent\ Bayer\ PrizerGE\Philips\Siemens \ Agilent\ Bayer\ Prizer
people listspeople lists
celebritiescelebrities
Management of copsManagement of cops
Media listMedia list
Print media Print media
entertain:entertain: 北京青年周刊北京青年周刊 、精品购物指南、周末画报、精品购物指南、周末画报 fashion fashion ：时尚：时尚 \VOGUE\VOGUECitizenCitizen ：三联生活周刊、南方人物周刊、新京报：三联生活周刊、南方人物周刊、新京报
TVTVBTV 每日娱乐播报、城市、魅力前线。。。
凤凰：鲁豫有约。。。
WebWeb portalsportals BBS and S&R website BBS and S&R website Blog\MSN Blog\MSN
The relation between 3 parts
Executives Executives
Kinds of SponsorshipKinds of Sponsorship
Speaking OptusSpeaking Optus
Photo and interview OptusPhoto and interview Optus
Specific benefits to corps: Naming\Specific benefits to corps: Naming\Brochures …Brochures …
Details needed to concern Details needed to concern
Time:Time: ？？Hostels (scale\instruments)Hostels (scale\instruments)
Designs (VI) and DVDesigns (VI) and DV
Receptionist (training)Receptionist (training)
Budget and run-down listBudget and run-down list