Behavioural-led campaigns

E4 created a campaignbased on existingFacebook user behaviour.

Passive fans - high snackable content that allowed olderfans to fill in the gaps. 90,000 comments in under 3 months.

Active users - preview contentbut only viewable when sharedreach extended by 133 users per view.

243,259 fans in 80 days.

Product feedback and development

Search as a snapshot

1.5m page Impressions

£45k spendAt 0.003ppc

In two months, BP went from spending $57,000 a month to becoming one of Google’s top advertisers, dropping nearly $3.6 million in the month of June alone.

Branded content

Social commerce

Zuckerberg: "if I had to guess social commerce is the next area to really blow up" (in a good way)”

Pro bloggers

“Bloggers care deeply about product reputation. One third of all bloggers would boycott products based on a bad reputation, asking readers to do same.”

Richard Jalinchandra, president & CEO of Technorati.

So what’s developing?

The explosion of social media monitoring

Increased regulation

Good old location

Personal crowdsurfing