prashant rmt

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PRESENTED BY:PRESENTED BY:

PRASHANT KUMAR

Roll No:71090600041

M.F.TECH(2010-12)

NIFT GANDHINAGAR

PRESENTED TO:PRESENTED TO:

MR. BHARAT JAINMR. BHARAT JAIN

ASST. PROFESSORASST. PROFESSORNIFT, GANDHINAGARNIFT, GANDHINAGAR

NATIONAL INSTITUTE OF FASHION TECHNOLOGY,

GANDHINAGAR, GUJARAT

Retail Management TechnologyRetail Management Technology

&

of

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FABINDIA IKEA

INTRODUCTION STORE LAYOUT INTRODUCTION STORE LAYOUT

SUPPLY CHAIN VISUAL MERCHANDISING SUPPLY CHAIN VISUAL MERCHANDISING

CASE STUDY ANALYSIS SURVEY ANALYSIS CASE STUDY ANALYSIS SERVEY ANALYSIS

ADVERTISING REFERENCES ADVERTISING REFERENCES

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A delighted Customer is our Best Brand


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Introduction

Established in1960 as an export house

Linking traditional, craft-based rural producers to modernurban markets and consumers

Indias largest private retail platform for products that derivefrom traditional techniques, skills and processes

128 Retail Stores Across India and 1 store each in Dubai,Nepal and Italy.

Revenue $65 million (2008).


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Product


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Timeline


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Supply Chain


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Case Study Analysis

Market Perception of organic products in India

Irregular Supply

Quality assurance without Certification difficult

Systematic Costing of Products not done.

Partnering and networking handy as provide technologyand help Upgrade business(quality)and social standards

Pro-poor policies for poor relevant sector needed.


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Advertising

Wordof MouthPublicity

(Zero dvertising)

xcept print adsduring promotions.


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Store layout


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Contd.


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Visual Merchandising


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Survey Analysis

SatisfactionWiththemerchandise atStore

Yes

Preferred by customers 82%

Number Of Visit at Store In six month

Visual Merchandise Good

Advertisements NO


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Sells Low price Home product including furniture,accessories, bathrooms and kitchens.

More than 300 Stores in 35 countries.

More than 130000 Co-worker.

Concept of Self Service Used.(RFID)

Revenue 23.5 billion euro

Introduction


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Timeline

Brief

1943 IKEA was founded by Ingvar Kamprad

1951 The first catalog was published 1958 The first IKEA store opens in Sweden

1963 IKEA arrived in Europe

1985 IKEA arrived in USA

1990 The first environmental policy

1997 IKEA website & Childrens IKEA

1998 IKEA arrived in China 2001 IKEA rail


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Supply Chain


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Supply Chain-Suppliers


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Supply Chain-Distribution Center

Technology Used : ECIS


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Supply Chain In Store Logistics


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Case Study Analysis

.

JDA SoftwareSolutions: emand,

fulfillment

Benefits:

Enabling a consolidatedsupplierbase

Improving Forecast accuracytodrive profit

Increasing OverallSupplychainvisibility and efficiency


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Advertising


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Store layout


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Store layout


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Visual Merchandising


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VM-Contd.


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VM-Contd.


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VM-Contd.


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VM-Contd.


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Survey Analysis

SatisfactionWiththemerchandise atStore

Yes

Preferred by customers 38%

Number Of Visit at Store Once in a year

Visual Merchandise Good

Advertisements Yes


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References

Thankyou!

www.fabindia.com

www.toxel.com

www.slideshare.net

www.thetimes100.co.ukwww.ikea.com

http://franchisor.ikea.com

Various Case study Available onnet. Attached with CD.

Survey report by Prashant Kumar

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