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    CHINAS GATEWAY TO EUROPE

    International Trade Case Research

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    Introduction

    1. 2. 3. 4. 5.

    China is the fastest growing economy in the world

    China has become largest trading nation in the world forthe 1sttime in history

    Total trade in goods: 4.16 trillion

    First quarter in 2014: trade slowed down

    President Xi Jinping aims for a bilateral trade agreementbetween China and the EU

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    Introduction

    1. 2. 3. 4. 5..

    China imported USD 93.01 billion from the 28 EUMember States and exported USD 174.22 billion duringthe first half of 2013

    In Germany the volume of trade with China is ahead ofall other countries of the EU

    China views Germany both economically and politicallyas its gateway to Europe

    To find reasonable arguments for Germanys position We will compare the 3 strongest European

    Economies => Germany, UK, France

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    Introduction

    General Definitions

    Analysis

    Discussion

    Conclusion

    Outline

    1

    2

    3

    4

    5

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    General Definition

    Gross Domestic Product:

    InvestingAnswers, Inc (2014):

    GrossDomestic Product (GDP) is the broadest

    quantitative measure of a nation's total economic activity.More specifically, GDP represents the monetary value of

    all goods and services produced within a nation's

    geographic borders over a specified period of time.

    1. 2. 3. 4. 5.

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    General Definition

    Export:

    The Farlex Financial Dictionary defines Exports as:

    A good produced in one country and sold to a customer. In

    another country. Exports bring money into the producingcountry; for that reason, many economists believe that a

    nation's proper balance of trade means more exports are

    sold than imports bought. Exports may be difficult to sell in

    some countries, as the importers may put up variousprotectionist measures such as import quotas and tariffs.

    Most governments seek to promote exports, while they

    have differing positions on imports.

    1. 2. 3. 4. 5.

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    Trade relations China - UK

    1. 2. 3. 4. 5.

    Established in 1950

    First western power, gathering trading experience withChina

    With 62%, the UK is the biggest oversea market for theChinese currency RMB

    7thlargest importer worldwide ; 12thleading in exports

    Large trading deficit

    Over past 4 years, Chinas exports to the UK havedoubled

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    Main products imported from China in 2013:electric equipment: $ 9.2 billionmachines, engines, pumps: $ 8.5 billionclothes: $ 7.3 billionfurniture, lightning and signs: $ 3.7 billion

    Trade relations China - UK

    1. 2. 3. 4. 5.

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    Main products exported to China: $ 19.1 billionVehicle industry: $ 7.2 billionmachines, engines, pumps: $ 2.7 billionmedical / technical equipment: $ 1.2 billionelectric equipment: $ 1.0 billion

    Trade relations China - UK

    1. 2. 3. 4. 5.

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    Trade relations to France

    Established in 1964

    France enterprises run businesses 10 years later thanUK and Germany

    One reason why they started their business: - majorweapon deal between France and Taiwan

    Helping China by developing their nuclear powerprograms

    1. 2. 3. 4. 5.

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    Trade relations to France

    China`s exports to France: USD 26.9 billion

    China`s imports from France: USD 23.1 billion

    Trading deficit of almost USD 6 billion

    1. 2. 3. 4. 5.

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    Chinese exports to France

    Main products imported from China in 2013:electric equipment: $ 5.2 billionmachines, engines, pumps: $ 4.5 billionclothing $ 4.5 billionfurniture, lightning and signs: $ 1.9 billion

    1. 2. 3. 4. 5.

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    French exports to China

    1. 2. 3. 4. 5.

    Main products exported to China in 2013:aircraft and spacecraft sector: $ 5.1 billionmachines, engines, pumps: $ 3.9 billionelectronic equipment: $ 1.9 billionalcoholic beverages: $ 1.6 billion

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    Trade Relations China-Germany

    In 1972, diplomatic relations China and Germany

    The Sino-German diplomatic relations great success story today

    German exports to China In 1972 -> USD 270 million In 2013 -> USD 87.81 billion

    1. 2. 3. 4. 5.

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    Trade Relations China-Germany

    China is the 5thbiggest buyer of German products After France, the United States, the United Kingdom

    and the Netherlands

    German exports from China USD 87.81 billion in 2013

    The principal German exports to China: motor vehicles and vehicle parts (29% of exports) machinery (27%)

    data-processing equipmentelectrical and optical goods (9%) electrical equipment (9%) chemical products (9%)

    1. 2. 3. 4. 5.

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    Trade Relations China-Germany

    China is the 2nd largest provider of German imports,after the Netherlands.

    German imports from China USD 96.12 billion in 2013

    The principal German imports from China: data-processing equipment electrical and optical

    goods (36% of imports) clothing (11%)

    electrical equipment (10%) machinery (8%) metal goods (4%)

    1. 2. 3. 4. 5.

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    Trade Relations China-Germany

    China is Germanys principal trading partner in Asia Bilateral trade USD 183.39 billion in 2013

    Win-Win-Situation Chinas transformation offers great opportunities for

    German business Big market

    Chinese companies need the high-quality machinery

    and equipment from Germany to manufacture theirgoods Textiles, electrical goods and toys which are then

    exported to Germany

    1. 2. 3. 4. 5.

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    Discussion

    1. 2. 3. 4. 5.

    What are possible reasons forGermanys position?

    Will Germany remain Chinas

    gateway to Europe?

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    Discussion

    Discussing imports and exports between Germany,United Kingdom France and China

    1. Differentiating trade goods between the 28 European

    Countries and China

    2. Breaking down the trading goods and compare themto the three selected countries

    1. 2. 3. 4. 5.

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    Discussion

    Step 1: EU28 trade in goods with China (per product, inmillion euro)

    1. 2. 3. 4. 5.

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    Discussion

    Step 2: Chinese exports to Germany, the UK and France

    1. Electronic equipment2. machines, engines and pumps

    are the main trading goods

    The Top-10 exported goods arenearly the same in all 3 countries

    1. 2. 3. 4. 5.

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    Discussion

    Germany imports in the 2 sections 1.5 times > United Kingdom 3 times > France

    Medical, technical equipment and organic chemicals issignificant higher in Germany Bayer, Boehringer Ingelheim or Ratiopharm,

    obtaining almost 80% of their ingredients to produce

    medical products from countries like China, Taiwanand India

    1. 2. 3. 4. 5.

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    Discussion

    Vehicles is another sector, which occurs in the Top-10 listof Chinese exports to Germany

    Car-Industry, with a revenue of more than USD 500

    billion in 2013

    By far the biggest industry in Germany BMW, Mercedes and VW are manufacturing

    components of their cars in China and re-importthem again to Germany

    1. 2. 3. 4. 5.

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    Discussion

    Chinese imports from Germany, the UK and France

    1. 2. 3. 4. 5.

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    Discussion

    The total volume of machines, engines and pumpsexported to Germany 9 times higher than UK 6 times higher than France

    Vehicles imported from Germany to China 3 times higher than UK

    Possibly reasons: Rolls Royce from the UK cannot address the mass

    market

    1. 2. 3. 4. 5.

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    Discussion

    Imports of German electronic equipment 12 times as high as imports from France and the UK

    Possibly reasons:

    Siemens, a German producer of electronic equipmenthas a work-force of 43.000 in China

    USD 3.5 billion deal with Shanghai Electric PowerGeneration

    Developing steam and gas turbines Huge amount of electronic equipment of German

    companies is needed

    1. 2. 3. 4. 5.

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    Conclusion

    China is the fastest growing economy in the world

    To keep on rising they need: technology

    and knowledge

    Europe plays a key role in this continuing progress

    Germany takes on an outstanding role in thisdevelopment

    1. 2. 3. 4. 5.

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    Conclusion

    Chinas largest economic sectors are: Machines, engines and pumps (in general:

    technical equipment) Vehicles

    Germany with its longstanding successful, experiencedcompanies and its top qualified engineers and managerscan satisfy Chinese demands

    The label Made in Germany is well known in Europe,even worldwide

    1. 2. 3. 4. 5.

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    Conclusion

    It turns out to be a Win-Win-Situation for both countries

    In the future, companies will gain more knowledge andneed to be seen as competitors as well as partners and

    customers

    As long as China requests high-quality technology andknowledge, Germany will remain the gateway to Europe

    UK and France cant deliver the same quality level as

    Germany

    1. 2. 3. 4. 5.

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    Conclusion

    French chances: The large Space and aircraft economy,in case Chinas market develops in this segment

    UK chance is the growing welfare in China, which

    triggers a higher demand for luxury cars (Bentley, RollsRoyce..)

    1. 2. 3. 4. 5.

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    End

    Thank you for listening!

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    Sources

    Andrea Fiano (2014): GDP, URL:https://www.gfmag.com/global-data/glossary/gdp-gni definitions, 01-

    10-2014

    Bendini, R. (2014): Trade and economic relations with China 2014,

    URL:http://www.europarl.europa.eu/RegData/etudes/briefing_note/join/2014/522342/EXPO-

    INTA_SP(2014)522342_EN.pdf. 02-10-2014

    Farlex Financial Dictionary Export (2012):Export, URL: http://financial-

    dictionary.thefreedictionary.com/Export, 01-10-2014

    Farlex Financial Dictionary Import (2012):Import, URL: http://financial-

    dictionary.thefreedictionary.com/Import+(international+trade), 01.10.2014

    German Federal Foreign Office (2014): China, URL:http://www.auswaertiges-

    amt.de/EN/Aussenpolitik/Laender/Laenderinfos/01-Nodes/China_node.html. , 01-10-2014

    Statista (2014): Umstze der wichtigsten Industriebranchen in Deutschland im Jahr 2013 (inMilliarden Euro), URL: http://de.statista.com/statistik/daten/studie/241480/umfrage/umsaetze-der-

    wichtigsten-industriebranchen-in-deutschland/ , 03-10-2014

    Schafer I. (2010): Heres how Germany and China became the worlds hottest new trade sweethearts,

    URL: http://www.businessinsider.com/germany-and-china-2010-7?op=1 , 02-10-2014

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    Sources

    Chinadaily.com.cn (2013): China-British relations, URL:

    http://www.chinadaily.com.cn/world/cn_eu/2013-11/20/content_17118964.htm , 01-10-2014

    Diplomatie.gouv.fr (2013): Economic relations, URL: http://www.diplomatie.gouv.fr/en/country-

    files/china-506/france-and-china/economic-relations-5696/ 02-10-2014

    EW World Economy Team (2013): UK Exports, Imports and Trade, URL:

    http://www.economywatch.com/world_economy/united-kingdom/export-import.html, 01-10-2014

    Trading Economies France Export (2014): France Exports to China & Hong Kong, URL:

    http://www.tradingeconomics.com/france/exports-to-china-hong-kong, 01-10-2014

    Trading Economies France Import (2014): France Imports from China & Hong Kong, URL:

    http://www.tradingeconomics.com/france/imports-from-china-hong-kong, 01-10-2014

    Trading Economies China Import (2014): China Imports from United Kingdom, URL:

    http://www.tradingeconomics.com/china/imports-from-united-kingdom, 01-10-2014

    Trading Economies China Export (2014): China Exports to United Kingdom, URL:

    http://www.tradingeconomics.com/china/exports-to-united-kingdom, 01-10-2014

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    Sources

    Worlds Richest Countries Imports (2013): Top 10 Chinese Imports,

    URL:http://www.worldsrichestcountries.com/top_china_imports.html. 02-10-2014

    Yao, K.; Rinke, A. (2012): China sees trade with Germany near doubling by 2015,

    URL: http://www.reuters.com/article/2012/04/23/us-germany-china-idUSBRE83L08D20120423. , 01-

    10-2014