prairie business march 2011

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    Low stress in Aberdeen pg. 28

    Hebron Brick Company Bricks across America pg. 16

















    HIGHEREDUCATIONHigher Ed and businesses working together pg 28

    MARKETINGWhats Next (in Technology?) pg 34

    TECHNOLOGYFinding a Company thatBest Fits your Needs pg 26

    LEADERSHIPCreating and Sustaining

    Change pg 16

    MONEYWhat is the Velocityof Money pg 59

    pg 48

    SALES/MARKETING5 Rules for Branding

    in the Digital Age pg 22

    ECONOMIC DEVELOPMENTThe Value of Higher-Wage Jobsin the Local Economy pg 24

    March 2011

    BUSINESS LAWIntellectual Property pg 38

    Community Spotlight:Young West Fargo community

    growing quicklypg 42

    Company Spotlight:TEAM Industries

    pg 18

  • 4 Prairie Business March 2011

    Volume 12 No. 3CONTENTS





    6 From the Editors Desk

    8 Women in Business

    8 Matthew Mohr

    10 Prairie News

    14 Prairie People

    16 Leadership and ManagementCreating and Sustaining Change

    Company Spotlight: TEAM IndustriesTag line is driving innovation - Innovation has kept TEAM

    Industries alive when others have folded after the nations

    recession ended.

    20 Question/AnswerStimulating the economy to keep students at home

    22 Sales/Marketing5 Rules for Branding in the Digital Age

    24 Economic DevelopmentThe Value of Higher-Wage Jobs in the Local Economy

    26 TechnologyFinding a Company that Best Fits your Needs

    Cover Story: Higher EducationHigher Ed and businesses working together Higher Ed

    institutions are building relationships with different

    businesses to both improve programs and also provide

    workforce needs for the businesses in this relationship.

    Cover Story: MarketingWhats Next (in Technology?) Marketing groups have to

    even be more creative in helping businesses handle a hefty

    appetite for information.

    Cover Story: Business LawIntellectual Property: Identifying Business is

    important decision

    40 Dakota RisingAssisting rural entrepreneurs

    Community Spotlight: West Fargo, NDYoung West Fargo community growing quickly

    56 Investing in Trade to the North

    58 Viewpoint

    59 MoneyWhat is the Velocity of Money and How Does it Impact

    Home Loan Rates?

    62 By the Numbers

    Companies serious about (coal)reclamationTraveling throughout North Dakota, many would never

    know that certain areas were once coal mining operations.

    And that is just what state officials are hoping coal

    reclamation is able to accomplish.

    More oil could mean less outmigrationMore oil being pumped out of the Bakken could mean that

    the state could see the population growth reversing the 70-

    year trend of outmigration.

    Next MonthIn April, Prairie Business magazine will showcase Women in Business, as well as discuss

    how manufacturing is making a comeback and point out why LEED design might be costly

    up front, but might be worth the cost down the road.

    On the airJoin Prairie Business magazine Editor Alan Van Ormer and host Merrill Piepkorn on

    Tuesday,March 8 at 3 p.m. on any Prairie Public radio station to hear more about theMarch

    cover story. To listen to Prairie Public, visit



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  • 6 Prairie Business March 2011

    Mike Jacobs, PublisherAlan Van Ormer, EditorScott Deutsch, Sales ManagerTina Chisholm, Production ManagerBeth Bohlman, Circulation ManagerKris Wolff, Layout Design, Ad Design


    Grand Forks/Fargo/Moorhead/northwestern MN

    SSAALLEESS::Brad Boyd 800.641.0683

    Bismarck-Mandan/ west central ND/north central SD

    John Fetsch 701.232.8893Fargo/Moorhead/eastern ND/western MN

    Jeff Hanson 605.271.4446Sioux Falls/southern SD/southern MN

    EEDDIITTOORR::Alan Van Ormer 701.232.8893

    avanormer@prairiebizmag.comEEddiittoorriiaall AAddvviissoorrss::Dwaine Chapel, Executive Director, Lake Area Improvement Corporation;Bruce Gjovig, Director, Center for Innovation; Lisa Gulland-Nelson,Communications Coordinator, Greater Fargo Moorhead EDC; Dave Haan,Director of Public Relations and Digital Development at Lawrence &Schiller; Dusty Johnson, Chief of Staff for South Dakota Gov. DennisDaugaards office; Brekka Kramer, General Manager of Odney; MatthewMohr, President/CEO, Dacotah Paper Company; Nancy Straw,President, West Central Initiative

    Prairie Business magazine is published monthly by the Grand ForksHerald and Forum Communications Company with offices at 8083rd Ave. S., Ste. 400, Fargo, ND 58103. Qualifying subscriptionsare available free of charge. Back issue quantities are limited andsubject to availability ($2/copy prepaid). The opinions of writersfeatured in Prairie Business are their own. Unsolicited manuscripts,photographs, artwork are encouraged but will not be returnedwithout a self-addressed, stamped envelope.

    Subscription requests:Free subscriptions are available online to qualified requestorsat

    Address corrections:Prairie Business magazine PO Box 6008 Grand Forks, ND 58206-6008


    Clarification: The photo on page 32 of the Februaryissue is a facility near the Tesoro Corp. oil refinery, however, itis actually a power plant located just north of the refinery.

    An SBA Award Winning Publication

    For daily business newsvisit

    What was even more prevalent was the enthusiasm that thesebusiness leaders show when talking about their company orbusiness.

    I know that everything isnt peaches and cream and there arebusinesses and people that are just getting by from pay check to paycheck. But I do believe that if these people had a chance to just sit downand talk to the people that are enthusiastic about their job and business,it will brighten their outlook just a little bit. And that is a good thing.And hopefully that is what will happen when you read the cover

    stories in this issue about higher education and marketing. There isexcitement in the relationships that these groups have with each other;be it our higher learning institutions and the businesses theycollaborate with or marketing and advertising agencies and thecompanies they do their best to get the word out about. I think, moreimportantly, both groups enjoy the challenge of developing cutting edgeprograms that benefit our region.These people just do not quit!And that is what is going to keep Minnesota, North Dakota, and

    South Dakota moving forward into the future. That is also why we didnot feel the pain of the recession as much as most of the remainder ofthe country did. People in this region do what they do best keepplugging away trying to make things better for the next crew that takesup the torch!

    As I was sitting at my computer the other day thinking about what Iwanted to say at a Fargo Rotary Club meeting in February, the firstthing that came to my mind was many of the success stories that Ihave heard about in my travels around the region. And that wasevident once more during our monthly radio program with PrairiePublic entitled Hear It Now.

    From the editors desk


  • 8 Prairie Business March 2011

    If Nancy J. Libersky didnt have the patience and goodlistening skills, her job as the Minnesota DistrictDirector for the U. S. Small Business Administration

    would be just that much tougher.On a normal day, I receive important information

    from many different directions whether in person,telephone or email, and while trying to retain thisinformation it is important to learn to categorize, shesays. Otherwise, you would be completely overwhelmedand not be able to put one foot in front of the other.Libersky has been the Minnesota District Director for

    almost one year. She has worked with the United StatesSmall Business Administration for 21 years. She started inColorado, but for the past 17 years has been workingpredominately with the international trade programs asRegional Manager for International Trade Programs inMinneapolis, MN.The SBA provides loans, loan guarantees, contract,

    counseling sessions, and other forms of assistance to smallbusinesses through its four programmatic functions:

    access to capital, entrepreneurial development,government contracting, and advocacy.Because she enjoys management, Libersky feels her

    current job is a perfect fit. I have worked hard