prairie business march 2011
Post on 08-Apr-2016
Embed Size (px)
DESCRIPTIONNorthern Plains Business resource
Low stress in Aberdeen pg. 28
Hebron Brick Company Bricks across America pg. 16
HIGHEREDUCATIONHigher Ed and businesses working together pg 28
MARKETINGWhats Next (in Technology?) pg 34
TECHNOLOGYFinding a Company thatBest Fits your Needs pg 26
LEADERSHIPCreating and Sustaining
Change pg 16
MONEYWhat is the Velocityof Money pg 59
SALES/MARKETING5 Rules for Branding
in the Digital Age pg 22
ECONOMIC DEVELOPMENTThe Value of Higher-Wage Jobsin the Local Economy pg 24
BUSINESS LAWIntellectual Property pg 38
Community Spotlight:Young West Fargo community
growing quicklypg 42
Company Spotlight:TEAM Industries
4 Prairie Business March 2011
Volume 12 No. 3CONTENTS
6 From the Editors Desk
8 Women in Business
8 Matthew Mohr
10 Prairie News
14 Prairie People
16 Leadership and ManagementCreating and Sustaining Change
Company Spotlight: TEAM IndustriesTag line is driving innovation - Innovation has kept TEAM
Industries alive when others have folded after the nations
20 Question/AnswerStimulating the economy to keep students at home
22 Sales/Marketing5 Rules for Branding in the Digital Age
24 Economic DevelopmentThe Value of Higher-Wage Jobs in the Local Economy
26 TechnologyFinding a Company that Best Fits your Needs
Cover Story: Higher EducationHigher Ed and businesses working together Higher Ed
institutions are building relationships with different
businesses to both improve programs and also provide
workforce needs for the businesses in this relationship.
Cover Story: MarketingWhats Next (in Technology?) Marketing groups have to
even be more creative in helping businesses handle a hefty
appetite for information.
Cover Story: Business LawIntellectual Property: Identifying Business is
40 Dakota RisingAssisting rural entrepreneurs
Community Spotlight: West Fargo, NDYoung West Fargo community growing quickly
56 Investing in Trade to the North
59 MoneyWhat is the Velocity of Money and How Does it Impact
Home Loan Rates?
62 By the Numbers
Companies serious about (coal)reclamationTraveling throughout North Dakota, many would never
know that certain areas were once coal mining operations.
And that is just what state officials are hoping coal
reclamation is able to accomplish.
More oil could mean less outmigrationMore oil being pumped out of the Bakken could mean that
the state could see the population growth reversing the 70-
year trend of outmigration.
Next MonthIn April, Prairie Business magazine will showcase Women in Business, as well as discuss
how manufacturing is making a comeback and point out why LEED design might be costly
up front, but might be worth the cost down the road.
On the airJoin Prairie Business magazine Editor Alan Van Ormer and host Merrill Piepkorn on
Tuesday,March 8 at 3 p.m. on any Prairie Public radio station to hear more about theMarch
cover story. To listen to Prairie Public, visit www.prairiepublic.org/radio/hear-it-now.
RECRUITMENT!RETENTION ~RESULTSDIV I S ION OF VOCAT IONAL REHABI L I TAT IONRecruitment & Retention ADA Resources Assistive Technology Rural Services
for more information visit
nd.gov/dhs/dvr/or call us at
In times of low unemployment, business cannot afford to lose keypersonnel. Should a highly-skilled, productive employee incur a disability,business owners and employers need to know that they have resources attheir disposal to help keep that person on the job. What DVR can bring tothe table for business can have a positive impact on the bottom line.
Our featured services are not just employment driven, they camhelp business access a growing market segment.
~ Harley D. Engelman, DVR Business Relations/Marketing Director
6 Prairie Business March 2011
Mike Jacobs, PublisherAlan Van Ormer, EditorScott Deutsch, Sales ManagerTina Chisholm, Production ManagerBeth Bohlman, Circulation ManagerKris Wolff, Layout Design, Ad Design
SSAALLEESS MMAANNAAGGEERR//NNAATTIIOONNAALL AACCCCOOUUNNTT SSAALLEESS::Scott Deutsch 701.232.8893
Grand Forks/Fargo/Moorhead/northwestern MN
SSAALLEESS::Brad Boyd 800.641.0683
Bismarck-Mandan/ west central ND/north central SD
John Fetsch 701.232.8893Fargo/Moorhead/eastern ND/western MN
Jeff Hanson 605.271.4446Sioux Falls/southern SD/southern MN
EEDDIITTOORR::Alan Van Ormer 701.232.8893
firstname.lastname@example.orgEEddiittoorriiaall AAddvviissoorrss::Dwaine Chapel, Executive Director, Lake Area Improvement Corporation;Bruce Gjovig, Director, Center for Innovation; Lisa Gulland-Nelson,Communications Coordinator, Greater Fargo Moorhead EDC; Dave Haan,Director of Public Relations and Digital Development at Lawrence &Schiller; Dusty Johnson, Chief of Staff for South Dakota Gov. DennisDaugaards office; Brekka Kramer, General Manager of Odney; MatthewMohr, President/CEO, Dacotah Paper Company; Nancy Straw,President, West Central Initiative
Prairie Business magazine is published monthly by the Grand ForksHerald and Forum Communications Company with offices at 8083rd Ave. S., Ste. 400, Fargo, ND 58103. Qualifying subscriptionsare available free of charge. Back issue quantities are limited andsubject to availability ($2/copy prepaid). The opinions of writersfeatured in Prairie Business are their own. Unsolicited manuscripts,photographs, artwork are encouraged but will not be returnedwithout a self-addressed, stamped envelope.
Subscription requests:Free subscriptions are available online to qualified requestorsat www.prairiebizmag.com.
Address corrections:Prairie Business magazine PO Box 6008 Grand Forks, ND 58206-6008 email@example.com
Clarification: The photo on page 32 of the Februaryissue is a facility near the Tesoro Corp. oil refinery, however, itis actually a power plant located just north of the refinery.
An SBA Award Winning Publication
For daily business newsvisit prairiebizmag.com
What was even more prevalent was the enthusiasm that thesebusiness leaders show when talking about their company orbusiness.
I know that everything isnt peaches and cream and there arebusinesses and people that are just getting by from pay check to paycheck. But I do believe that if these people had a chance to just sit downand talk to the people that are enthusiastic about their job and business,it will brighten their outlook just a little bit. And that is a good thing.And hopefully that is what will happen when you read the cover
stories in this issue about higher education and marketing. There isexcitement in the relationships that these groups have with each other;be it our higher learning institutions and the businesses theycollaborate with or marketing and advertising agencies and thecompanies they do their best to get the word out about. I think, moreimportantly, both groups enjoy the challenge of developing cutting edgeprograms that benefit our region.These people just do not quit!And that is what is going to keep Minnesota, North Dakota, and
South Dakota moving forward into the future. That is also why we didnot feel the pain of the recession as much as most of the remainder ofthe country did. People in this region do what they do best keepplugging away trying to make things better for the next crew that takesup the torch!
As I was sitting at my computer the other day thinking about what Iwanted to say at a Fargo Rotary Club meeting in February, the firstthing that came to my mind was many of the success stories that Ihave heard about in my travels around the region. And that wasevident once more during our monthly radio program with PrairiePublic entitled Hear It Now.
From the editors desk
8 Prairie Business March 2011
If Nancy J. Libersky didnt have the patience and goodlistening skills, her job as the Minnesota DistrictDirector for the U. S. Small Business Administration
would be just that much tougher.On a normal day, I receive important information
from many different directions whether in person,telephone or email, and while trying to retain thisinformation it is important to learn to categorize, shesays. Otherwise, you would be completely overwhelmedand not be able to put one foot in front of the other.Libersky has been the Minnesota District Director for
almost one year. She has worked with the United StatesSmall Business Administration for 21 years. She started inColorado, but for the past 17 years has been workingpredominately with the international trade programs asRegional Manager for International Trade Programs inMinneapolis, MN.The SBA provides loans, loan guarantees, contract,
counseling sessions, and other forms of assistance to smallbusinesses through its four programmatic functions:
access to capital, entrepreneurial development,government contracting, and advocacy.Because she enjoys management, Libersky feels her
current job is a perfect fit. I have worked hard