Global ExperienceHaving defined roles and responsibilities for 70,000 technology product management and marketing professionals at 6,000 companies in 23 countries, Pragmatic Marketing’s methodology is the industry standard worldwide.

Industry LeadershipWe present at industry events around the world and produce publications read by more than 100,000 every year. Our thought-leadership portfolio includes e-books, blogs, webinars, podcasts, a digital magazine and the #1 best-selling book, Tuned In.

Satisfied CustomersOver the years, we’ve perfected what it takes to produce the highest-quality experience, continually reviewing and revising material for the greatest impact in the shortest possible time.

Attendees tell us the training and instructors are the best they’ve ever seen. Over 90% rate the experience as essential or very useful to their careers. Most importantly, they leave the training with unbridled enthusiasm about their jobs and the impact they can have on their companies.

Company RecognitionPragmatic Marketing has been honored four times by Inc. magazine as one of the fastest growing private companies in America (2000, 2007, 2008, 2009), and in 2008 named a Comerica Bank Arizona Company to Watch.

The world’s most popular product management and marketing seminars

Pragmatic Marketing®

Our name says it all. The Pragmatic Marketing Framework helps companies around the world create products people want to buy.

© 1993-2011 Pragmatic Marketing, Inc.

Pragmatic Marketing Framework ™

A Market-Driven Model for Managing and Marketing Technology Products

Pragmatic Marketing’s Portfolio

Executive BriefingsDesigned specifically for senior management, Executive Briefings discuss how to organize Product Management and Marketing departments for optimal effectiveness and accountability.

Training Seminars

Practical Product Management® Principles of the Pragmatic Marketing Framework, the industry standard for managing and marketing technology products.

Pragmatic Roadmapping™ Techniques to plan, consolidate and communicate product strategy to multiple audiences.

Requirements That Work™ Methods for creating straightforward product plans that product managers can write and developers embrace.

Living in an Agile World™ Strategies for product management when Development goes agile.

Effective Product Marketing™ Repeatable, go-to-market process to design, execute, and measure high-impact marketing programs.

Product Launch Essentials™ Assess organizational readiness and define team responsibilities for a successful product launch.

PragmaticMarketing.com

Webinars

E-Books

Annual Product

Management and

Marketing Survey

Pragmatic Marketer

Magazine

By Steve Johnson, Luke Hohmann and Rich Mironov

The Strategic Role of Product Management When Development Goes Agile...the best job to date of describing the yin

and yang of APO (Agile Product Owner) and

APM (Agile Product Manager). Moreover, the

authors are experts in the field of software

product management so they speak with

knowledge and credibility from the PM role.

Dean Leffingwell / Scaling Software Agility

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By Steve Johnson

How a market-driven focus

leads companies to build

products people want to buy

The Strategic Role of

PRODUCT MANAGEMENT

by Craig Stull, Phil M

yers & David Meerman Scott

The

of Tuned In Leaders

How technology company CEOs create success

(and why most fail)

Vo lume 5

Issue 2

2 00 7

TM

F o r me r l y p r o d u c t m

a r k e t i n g. c o m™

The Art of Panels

Online Thought Leadership

Transform Your Com

pany Into a

Trusted Resource for Your Buyers

Are You Decent?

The Naked Truth About

Product Managem

ent Performance

Software

Development’s

Evolution Toward

Product Design

TM

Stop Perfuming the Pig:

Why “real” marketing

is done before the

product is createdThe Online Media Room:

A terrific place to market directly

to buyers (yes, buyers!)

The Power of the PersonaCustomer Affinity: How to get it,

what to do with it

Vo lume 5 Issue 3

2 0 0 7

TMThe ROI of Being Market-DrivenFive Slices of

SegmentationEasy to Use for Whom:

Defining the Customer

and User Experience

for Enterprise SoftwareProduct Management

Axioms

Navigating Uncharted Territory:

How we developed a strategic

product marketing role

Part Two

Also in this issue...

To Startup or

Not to Startup?

The New Leader

Development Dilemma

and How to Fix It

Utilizing Co-Design to

Create Market-Driven Products

Coming soon! Pragmatic Marketing’s new book!

Read an exclusive preview inside!

Vo lume 5 Issue 1

2 0 0 7

The Pragmatic MarketerTM

F o r m e r l y p r o d u c t m a r k e t i n g. c o m™

Technology Assessment

for a Better Strategy

Product Managers

are Really Super Heroes

in Disguise!

Navigating Uncharted Territory:

How we developed a strategic product marketing role

Product Design:

Bridging the Gap between

Product Management & Development

Pragmatic Marketing’s

2006 Annual

Product Management

and Marketing Survey