präsentation turner/nieman recampaign 2014

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    engaged vs. non-engaged audiences

    the real world as its own explanation

    whats next?

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    "#$ %&'( )#*&'+

    ,-'##. /'01 2#'#

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    2++*344$$$5-0'1&.67890:85-&;4$&'(4.#$

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    !the communications challenge is partly a question

    of very small numbers (climate measurements thatincrementally increase by decimal points of a degree,

    or mm of sea level rise) and very big numbers

    (gigatonnes of carbon).

    Sir Mark Walport, UK Government Chief Scientific Advisor

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    AN

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    Project: Extra CO2per gallon & per US car per year from using gasoline from Canadian Oil-Sands (compared with US gasoline)Client: Environmental Defense Fund

    Date: July 2013More details: http://www.carbonvisuals.com/work/gasoline-from-tar-sands-is-different

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    Project: Extra CO2per gallon & per US car per year from using gasoline from Canadian Oil-Sands (compared with US gasoline)Client: Environmental Defense Fund

    Date: July 2013More details: http://www.carbonvisuals.com/work/gasoline-from-tar-sands-is-different

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    Canadian Oil-Sands gasoline US gasoline

    Project: Extra CO2per gallon & per US car per year from using gasoline from Canadian Oil-Sands (compared with US gasoline)Client: Environmental Defense Fund

    Date: July 2013More details: http://www.carbonvisuals.com/work/gasoline-from-tar-sands-is-different

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    More details: http://www.carbonvisuals.com/work/gasoline-from-tar-sands-is-different

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    The statutory limit for PM2.5 pollution:

    15 micrograms per m3

    Regulator ref: 40 CFR 50.7(a)

    Max density averaged over an annual period: 15 g/m3Max density averaged over 24 hours: 35 g/m3

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    One lb of PM2.5can completely saturate:

    1 billioncubic feet of air

    (1,067,897,557 ft3)

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    Volume of air saturated by one lb of PM2.5

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    Volume of air saturated daily by Clean Heat buildings(cubes)

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    Volume of air saturated daily by Clean Heat buildings(square-base towers better for comparison)

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    Red volumes: #6 oilPink volumes: #4 oil

    Green volumes: Converted

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    Clicking any volume reveals information about the building, its emissions andwhether the conversion is complete, incomplete or if there has been no inquiry.

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    Daily PM2.5emissions from buildings that have been convertedBEFORE CONVERSION

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    Daily PM2.5emissions from buildings that have been convertedAFTER CONVERSION

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    Daily PM2.5emissions from buildings that have been convertedBEFORE CONVERSION

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    Daily PM2.5emissions from buildings that have been convertedAFTER CONVERSION

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    Google Earth graphics for individual buildings helps the process of engagementwith building owners and users

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    Google Earth graphics for individual buildings helps the process of engagementwith building owners and users

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    engaged vs. non-engaged audiences

    the real world as its own explanation

    whats next?

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    A0'1&. I0J&8 ?0+0,-'##. /'01 2#'#

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    CARS film(not yet available on YouTube)

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    Interface factory animationhttps://www.youtube.com/watch?v=fVpjgMVkRbk

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    engaged vs. non-engaged audiences

    the real world as its own explanation

    whats next?

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    US power stations - actual volume of annual carbon dioxide emissions

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    US power stations - actual volume of annual carbon dioxide emissions

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    Carbon dioxide inthis

    roomat 400 ppm, is CO2a trace gas?

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    Sketchhttp://youtu.be/ypV8WSQIHck

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    http://www.carbonvisuals.com/work/carbon-visuals-brings-radical-emissions-data-to-life

    Project: Carbon Majors

    Client: European Climate FoundationDate: November 2013

    Wh h th CO i thi f ?

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    Where has the CO2in this room come from?

    Wh h th CO i thi f ?

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    Where has the CO2in this room come from?

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    [email protected]

    @CarbonVisualswww.flickr.com/photos/carbonquilt/

    www.youtube.com/user/CarbonVisuals