practical social media marketing for startups
TRANSCRIPT
PRACTICAL !SOCIAL MEDIA MARKETING!
FOR STARTUPS
Claudio Carnino & Nicoletta Donadio, Fanchimp.com
CLAUDIO !CARNINO
CEO!Developer
NICOLETTA !DONADIO
Graphic Designer!Social Media strategist
- 80% of startups start doing SMM because it’s free - 90% of them fail, because it’s hard
Save 10 hours a week organising your Social Media Marketing campaign
!!!!!
www.fanchimp.com
Become social media marketer in 1 hour. Just for today!
WHAT IS SOCIAL MEDIA MARKETING?
1
CREATE A COMMUNITY!OF FANS AROUND!
YOUR BRAND.
HOW SMM WORKS?
1.1
SHARING THE RIGHT MESSAGES ON SOCIAL
NETWORKS
IT’S NOT PAID ADVERTISING.
IT’S SHARING THE RIGHT CONTENT, IN THE
RIGHT WAY.
PREPARATION !
2
DECIDE YOUR STYLE !
2.1
Personal and confidential!Professional !As a family!
Very high profile!Funny guy
Consider who is your target customer
CREATE A CONNECTION WITH YOUR AUDIENCE
Make your fans feel who you are.!Show you’re similar to them.
Don’t fake a style that’s not yours. !Your followers will feel it.!You’ll get bored of faking.
CREATE YOUR FACEBOOK & TWITTER
PAGE
SHARE INTERESTING CONTENT RELATED TO
WHAT YOU SELL
2.2to grow the number of fans.
CREATE VALUE
Thinking about your target customer!!
Is this content valuable for him?!Is this content interesting for him?
INTERESTING CONTENT
News, images and videos about:!•you!•your personal life!•your work!•etc
INTERESTING CONTENT 2
News, images and videos about:!•interesting articles!•guide and tutorials!•news!•videos!•events!•everything related to your market!•etc.
THIS IS WHY IS IMPORTANT TO SHARE
INTERESTING CONTENT
News/Content
FB page Fans Friends of Fans
News/Content
I like it!!
Share!!
FB page Fans Friends of Fans
News/Content
I like it!!
Share!!
FB page Fans Fans’ Friends
I like it!
Follow page!
I like it!
Follow page!
INTERESTING CONTENT!INCREASE FANS
SHARE YOUR PRODUCTS
2.3
FANS WILL BE ABLE TO VISIT YOUR WEBSITE
!
!
SOME WILL BUY/CONVERT
NOT JUST PRODUCTSBUY, BUY, BUY
buy, buy, buy
IS IT ALL? NO.
SHARE 4 CONTENT !PER DAY
2.4On Twitter it can be much more
PERFECT RATIO
Interesting content
Interesting contentProduct Interesting
content
1 product, 3 interesting contents
WHY 4 PER DAY?
Every message is viewed only by 5-15% of fans (FB).!!
Publishing in different hours of the day you’ll get to different people
To maximize the number of people who will see the message
SHARE EVERY DAY
2.5of the year.
SERIOUSLY EVERY DAY!Be constant to get higher reach on Fb.
THE END OF THE THEORY
Simple?
2.6WHY FACEBOOK
DOESN’T SHOW MY PAGE?
Let me explain.
FACEBOOK EDGE RANKHigher the rank of your page, higher the number of
people who see your messages.
How to increase it?!• Publish content every day!• Publish with constancy!• Create interaction
I LIKE IT! = VICTORY
When a user click on “I like it”, the rank increase. !A lot.
SO PUBLISH GOOD CONTENT AND EVERY
DAY
2.7PINTEREST,!
INSTAGRAM,!GOOGLE+ ???
PINTEREST WORKS
It works.!If you use it already, !
pins photos about the content that you share.
INSTAGRAM, NO
No link.!No api & tools.
GOOGLE+ MMMM..
It’s recommended, for SEO.!Maybe in the future.
2.8WHEN IT’S THE RIGHT
MOMENT TO START? Now. It takes time before getting ROI.
SOCIAL MEDIA MARKETING IN REALITY
3
DEFINE YOUR MARKET AND INTERESTS
3.1With keywords
PHOTO APP STARTUP
Keywords:!photos, pictures, camera, art,!
photo effects, filters, photo contents, photo fairs
IF YOU SELL JEWELRY
Keywords:!jewelry, necklace, earrings, trends, !
fashion, DIY, beauty
GOOGLE KEYWORD PLANNER
Related keywords. Get new ideas.
SEARCH FOR BLOGS THAT PROVIDES GOOD
CONTENT
3.2
GOOGLE SEARCH
“Best Photo filter”!“Top photography tips”!“Blogs about jewelry”
WHEN YOU READ AN INTERESTING ARTICLE
CHECK THE SOURCE
SAVE THE BLOG
On the browser’s favorites!or in Feedly,!
or in Fanchimp.
TALK ABOUT YOUR PRODUCT
3.3
WHAT ABOUT?
Link to buy!Show the value of your products!
Opinion of customers!Show screenshot!
Explain the product works!Promotions!Interviews
HOW?Creatively!
Not spammy!Good looking photos!Nice formatted text!
Short urls!Different!Original!
!
Follow your style
News’ title + Personal comment + Link
SCHEDULE THE CONTENT
3.4
SERVICES THAT HELPS YOU MANAGE YOUR
#SMM CAMPAIGN
CREATE A ROUTINE (1 TIME PER WEEK)
3.5
CHECK YOUR PAGES !DAILY
3.6
AND VOILÀ!
simple?You need some experience
quick?Not so much. 6h to do it ok. 10h+ to do it well
it’s an investment
SOCIAL MEDIA MARKETING SIMPLIFIED
4
THE TOOLS OUT THERE ARE MADE FOR EXPERT
Good products, but not for everybody.
Everybody wants to do SMM because is free.!!
90% of them fails.!Too much time and experience required.!
!
and so they waste time.
Save 10 hours a week organising your Social Media Marketing campaign
!!!!!
www.fanchimp.com
Without experience, 20 minutes a week.
Just add your personal style.
About me
About me
News sources
News sources
Publishing!Queue
simple?Every page has a mini-video tutorial
quick?It takes just 20 minutes a week.
does it works?Yes.
Average review!5 on 5
30 DAYS FREE TRIALNO credit card required. NO commitment.
Pretty neat, right?
Thanks
Download the slides here!http://bit.ly/smm-startup
Questions?