Anthony PayneFounder and CEO, Peregrine Communications

Tel: 020 3178 6869

Lives: Camden, London.

Family: Wife Tanya Layzell-Payne, Gerber PR, and three

children: Charlie, Beetle and Georgia.

Most respected politician: David Cameron.

Favourite app: ft.com

Favourite restaurant: The Ivy Club, London.

The highlight of my career was... Managing comms for

OM’s bid for the London Stock Exchange.

The best PR campaign in 2012 was... The Olympics.

The worst PR buzzword or phrase is... ’Reach out’.

The key thing I’ve learned recently is... If you work with

the best people – clients and team – you will be your best.

If I could be someone else for a day, I would be...

Barack Obama.

My guilty pleasure is... Hello! magazine.

My most irritating habit is... Chewing gum.

My alternative career would be... Working in broadcast

journalism.

One word to describe PR in 2013: Edge.