ACME Marketing Consultants Inc.ACME Marketing Consultants Inc.New Business Proposal New Business Proposal 17 December 200817 December 2008

NEW BUSINESS PROPOSALNEW BUSINESS PROPOSAL

1.1. Why Us?Why Us?

2.2. Our ObjectivesOur Objectives

3.3. Analysis – Where are we?Analysis – Where are we?

4.4. Your Audience(s)Your Audience(s)

5.5. Your Key MessagesYour Key Messages

6.6. TacticsTactics

7. Results & Evaluation

CREDENTIALS - CREDENTIALS -

Frank, Challenging & Honest

Set up by - in 2002

Full service consultancy & Marketing Services sector specialist

CREDENTIALS – Drew FieldCREDENTIALS – Drew Field

Breadth of relevant experienceBreadth of relevant experience

Professionally educatedProfessionally educated

Dedicated ResourceDedicated Resource

Fully supportedFully supported

OUR OBJECTIVES

1. Top 100 Employer

2. Develop a cross selling culture

3. Increase Client Satisfaction – increase revenue

4. I.T. that supports the business function

5. Recognition as a top 25 Marketing Agency

6. Raise national (London Centric) as well as regional profile

7. Industry Awards for specific disciplines

ANALYSIS

What do your staff think?

What do your Clients think?

What does the media think?

Start building relationships!

Your Audience(s) - Internal

Staff & Clients

Shareholders & Suppliers

These groups are not homogenous

They are the most important brand advocates

Your Audience(s) - External

Trade Media & Trade Bodies

National & Regional Media HR Media

Digital & Social Media

Key Messages

Via the Mnemonic Brand

You were...

Acton Chalk Morris & Eagle

a.k.a.

ACME Marketing Consultants Incorporated

You are…

ACME Inc.

A Company that Markets Everywhere

A Company that Markets in Every way

A Company that Motivates Everyone

Advanced Comms Measurement & Evaluation

Objective 1 – Top 100 EmployerA Company that Motivates Everyone

Employee Opinion & Feedback programme

Innovative team building, training & reward programmes required

Case study led coverage generation in Graduate, HR and Trade press

Objective 2 – Cross selling cultureA Company that Markets in Every way

Strategic awareness and Sales training programme

Incentivise desired behaviour with newsworthy awards

Provide cross selling seminars to other agencies and clients

Objective 3 – Increase Client Satisfaction Advanced Comms Measurement & Evaluation

Enhanced results evaluation & feedback processes

Red Carpet Client / Agency relationship

Objective 4 - IT function that supports & facilitates business

Make it easy to work together, online client portal – Client Satisfaction

Social media can be very effective in internal communications

Technical expertise required for digital implementation

Objective 5 - Top 25 Operator

Overall ACME Inc. brand relaunch & awareness campaign

Teaser / Viral & supportive PR Campaign:

“ACME?” (All Corporations Manipulate Everyone?)

Event Creation & Trade Fair Participation

Objective 6 – Enhanced London Centric & Regional Profile

Head Office open day / CEO Roundtable

ACME Inc. regional educational sponsorships

Important to appreciate the size and Media density of the Capital

Objective 7 – Discipline Specific Industry

Awards

Relevant, suitable events & memberships researched for each discipline

Analyse the approach of previous winning applications

Agree award target with a Client and tailor campaign to win from the outset

Results & Evaluation

Honest approach for sustainable client relationships

Open to innovative approach to costs, part results based

Results Evaluation Outcome & Output based

Any Questions?

ACME Marketing Consultants Inc.ACME Marketing Consultants Inc.New Business Proposal New Business Proposal 17 December 200817 December 2008