Project presentation

presented By- Satendra dixit Pgdm -2nd sem

Roll call -240

common Quality which these people posses that has made them achieved milestone?

Now who is next…. Any guess…..

The Answer is :- Wo darte nahi the isiliye wo jeetey kyunki …….“Darr ke Aage Jeet Hai”

Variables under study-

1- Price2- Consumption quantity3-Taste4- Packaging5- Advertisement6- Labeling7- Availability8- Promotional offer

Research Methodology

RESEARCH DESIGN Descriptive

SAMPLE DESIGN- Non probability sampling convenience

design SAMPLE SIZE- 200

DATA COLLECTION METHOD- Interrogation through questionnaire

INSTRUMENT- Questionnaire

Research objective

Identify the brand image of Mountain dew

To Know the consumption level of Mountain dew

To know the reason why consumer prefer Mountain dew

Questionnaire

Do you consume cold drink?Yes b) no

Option Yes No

Male 120 8

Female 60 8

Total percentage 92% 8%

92%

8%

YESNO

If no, what would you like to take? a) Juice b) Lassi d) Nibu pani d) other

Option juice Lassi Nibu pani

Other Total

Male 4 4 0 0 8

Female 4 0 0 4 8

Total percentage

4% 2% 0% 2% 8%

4%

2%

2%

JuiceLassiNibu paniOther

C-How frequently you purchase cold drink?

Option Daily Weekly Monthly Total

Male 40 84 0 124

Female 20 32 8 60

Total percentage

33% 63% 4% 100%

33%

63%

4%

dailyweeklymonthly

D- From where do you purchase cold drink?

Option Convenience store

Departmental store

Kirana store

Other Total

Male 36 32 20 36 124

Female 16 16 4 24 60

Total% 28 26 14 32 100

convenience store

Departmental store

Kirana store

other

0 10 20 30 40 50 60

52

48

24

60

Series 1

Series 1

E- Do you know about mountain dew?

Option yes No

Male 128 0

Female 65 7

97%

4%

Sales

yesno

F- Do you purchase mountain dew?

Option Yes No Total

Male 56 64 120/124

Female 24 36 60/60

percentage 44% 56% 100%

44%

56%

Sales

yesno

G- If No , Which brand you Normally consume

Option

limca Cocacola

Thumsup

Pepsi 7up Fanta Mirinda

sprite

Male 8 12 20 4 8 4 4 20

Female

0 8 4 4 8 4 4 0

total 4% 10% 12% 4% 8% 4% 4% 10%

coca cola

Thumsup

pepsi

7up

fanta

mirinda

sprite

Limca

0 5 10 15 20 25 30

Series 1

Series 1

How often do you purchase mountain dew?

Option Daily Weekly Monthly Total

Male 8 52 0 60

Female 16 8 0 24

total 12 30 0 42

Daily

weekly

Monthly

0 10 20 30 40 50 60

Series 1

Series 1

Price

price Always Many times

Often Not many times

Never

Up to 25 4 32 20 0 4

25-35 4 8 0 8 4

35-above 0 4 4 4 0

Always Many times

Often not many times

Never0

5

10

15

20

25

30

35

up to 2525 to 3535 and above

Labeling

Labeling Always Many times

Often Not many times

Never

Up to 25 0 20 20 12 8

25-35 0 8 4 8 4

35-above 0 0 12 0 0

Always Many times

Often Not many times

Never0

2

4

6

8

10

12

14

16

18

20

0

20 20

12

8

0

8

4

8

4

up to 2525 to 3535 and above

Availability

Availability

Always Many times

Often Not many times

Never

Up to 25 4 44 8 8 0

25-35 0 24 0 0 0

35-above 4 8 4 8 0

Always Many times

Often Not many times

Never0

5

10

15

20

25

30

35

40

45

up to 2525 to 3535 and above

Promotional offer

promotionaloffer

Always Many times

Often Not many times

Never

Up to 25 0 32 16 12 0

25-35 0 24 0 0 0

35-above 0 8 0 4 0

Always Many times

Often Not many times

Never0

5

10

15

20

25

30

35

0

32

16

12

0

up to 2525 to 3535 and above

Advertisement

Advertisement

Always Many times

Often Not many times

Never

Up to 25 0 36 12 8 8

25-35 0 20 0 4 0

35-above 0 0 4 8 0

Always Many times

Often Not many times

Never0

5

10

15

20

25

30

35

40

up to 2525 to 3535 and above

Taste

Taste Always Many times

Often Not many times

Never

Up to 25 8 32 16 4 0

25-35 8 4 8 4 0

35-above 0 4 4 4 0

Always Many times

Often Not many times

never0

5

10

15

20

25

30

35

up to 2525 to 3535 and above

What comes to your mind when you think about mountain dew?

Crazy advt Refreshing drink Brand pepsi Any other0

10

20

30

40

50

60

70

80 72

32

52

36

Series 1

Series 1

Conclusion

As 96% respondents are know about Mountain dew means to say brand positioning is very good.

Less then 50% respondent purchase Mountain dewMain competetor of mountain dew are Thums up- 12% respondent Coca cola - 10% Sprite 10%30% respondent consume Mountain dew weeklyPromotional scheme and advertisement are in reach of

customer The crazy ad created by Mountain dew has a good sign as 72% Response given in favor of crazy advertisement. 

Recommendation

Advertisement is the best way in touch with the customer so company need to constant practice on advertisement, availability, promotional scheme that is why a huge number of respondent take consideration advertisement availability and promotional scheme.