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EWEA Campaign 2010 Give Europe a breath of fresh air!July 2010
ObjectivesTo talk about wind as a mainstream power source, at centre of energy debate
Win hearts as well as minds of EU decision-makers
Campaign for EWEA + Members
Outreach: simple messages, strong visuals, fun
Audience: wider EU and industry, activists, not public
Campaign componentsSurprising advert Adopt a wind turbine participative actionTell-a-friend contest Campaign logo
Gadget: frisk partnershipWebsite: www.ewea.org/freshairLeaflet: available on siteBrussels: public debates and events
Campaign messageEurope possesses an energy source which could power it seven times over: the wind. European companies are world leaders in wind power, generating thousands of jobs. Wind energy reduces Europes dependence, and spending, on imported fossil fuels. It lowers electricity prices and emits no CO2.
Over the next 12 years, Europe must build new power capacity equal to half the current total. We must use this opportunity to construct a modern power system that meets the challenges of the 21st century.
Give Europe a breath of fresh air by adopting a wind turbine at www.ewea.org/freshair
Date EventDateEvent MayEU Institutions Open Day7 - 9 SeptExpoEolica20 MayMaritime Day19 SeptCar free Sunday, HARDRAIN19 - 21 MayGenera 2010, Madrid 21 - 25 SeptHusum Wind Energy1 - 4 JuneGreen week BrusselsOctPolicy Workshop No 4, Bulgaria6 June (tbc) Fete de lenvironment26 - 28 Oct Finnish Wind Energy 201015 June Global Wind Day2 4 NovBWEA annual conferenceJunePower-Gen Europe17 - 18 NovDEWEK 2010, GermanyJulyEWEA workshop Romania23 - 24 NovGrids conference, BerlinJulyEWEA workshop HungaryJan / FebPolicy Workshop 2011 (Turkey) Sept / OctOffshoreGrid, Greece (tbc)17 MarEWEC, Brussels
Campaign logo and web button
Brussels Global Wind DayJune 15Hard Rain exhibitionon Car Free Sunday(European MobilityWeek)September 13 - 26
Public debates in BrusselsFiona Harvey, Environmental Correspondent, FT
Green jobs and green economy - JuneClimate Change October Grids NovemberSecurity of supply - Jan/Feb 2011
How to join in1. Translate and print the advert in your magazine2. Link to the campaign website from your website 3. Write articles about the campaign in your newsletters and website4. Spread the word tell your employees, suppliers and other key contacts5. Use the campaign materials - on your stands and at events, and in your offices 6. Promote the adopt a wind turbine and tell-a-friend contest7. Use the campaign logo in your own ads and other communications8. Adopt a turbine here today!
www.ewea.orgWIND POWER HOUSE80 RUE DARLONB-1040 BRUSSELS
T: +32 02 213 18 11 E: firstname.lastname@example.org
Thank you very much
Paolo Berrino, Press Officerpaolo.email@example.com