PPC (Digital Media Marketing) Training By

PapSys Technologies

1. Google Ad-words - PPC2. Bing Ad Center (Yahoo&Bing)3. Facebook Ads

Papsys Technologies Provides Google Adwords and Bing Ad center, Facebook Ads PPC Training on Live Projects.

Class – 1 Search Engine Marketing(SEM)

• Introduction to SEM

• Organic Vs Inorganic Searches

• What is PPC (Pay Per Click)

• Benefits and Importance of PPC

• Setting up a Google Adwords and Adwords Express account, Bing Ad Center

Class – 2 Adwords Keys

• PPC Advertising Routing

• CTR(Click Through Rate)

• Impressions

• CPC(Cost Per Click)

• Quality Score

• Display URL

• Destination URL

Class – 3 PPC Campaign Setup

• Setting Up a Campaign and Name

• Campaign Network Type

• Display Devices

• Location

• Bidding & Budget

Class – 4 Ad Groups

• Create an Ad Groups

• Create an Ad Copies

• Call To Action Ads

• Ads Preview

Class – 5Keywords

• Keyword Research

• Types of keywords

• Keyword Selection

• Add keywords to Ad Groups

• Diagnose Keywords

Class – 6Quality Score

• Understand Quality Score

• Improve ad quality

• How Does Google Determine Which Ad is shown where

• How Does Google Determine What You Pay

Class – 7Tools and Analysis

• Change History

• Google Analytics

• Keyword Tool

• Traffic Estimator

• Placement Tool

• Ad Preview and Diagnose

Class – 8Landing Page

• Landing Page

• Special Landing Page for PPC

• Importance of landing page

• landing page Vs. Ads

• Landing Page Optimization

Class – 9 Budget & Bidding

• Budget per day

• Display of results within the specific time frame (selection of time)

• Changing Budget as per requirements

• Concept of Bidding

• Effects of Quality Score on Bids

• Google Automated Bids

Class – 10 PPC Reporting

• Keywords Performance

• Campaign Performance

• Ad Group Performance

• Ad Performance

Eligibility

Graduates with good communication skills and adequate knowledge of internet related terms and technologies (Students pursuing graduation are also allowed).

Contact US

E – Mail : contact@papsys.com

Website : www.papsys.com

Call: 07795918938

Thank You