Introduction to Pay-per-click advertising

Pay-per-click advertising, also known as PPC, is a form of online advertisingwhereby internet users are directed to an advertiser's website after clicking onan advertisement.

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Who offers PPC services?

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Many search engine providers have PPC offerings, the most notable and profitable are Google, Yahoo and MSN. Google holds over 85% of the UK search engine market share and is by far the largest and most profitable search engine in the UK. Each of these providers have their own programs that make the whole process as easy as possible for someone to get started with PPC

Advertising model in which advertisers pay for click-through to their website.Ads are served based on keywords or themes.

Wine Shop

What is PPC Advertising?

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Search Term

PPC Ads

How PPC Works ?

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A search engine user types what they are looking for in the search box and a resultspage appears with a list of websites and advertisements that the search enginedeems relevant.

The PPC advertisements are usuallylocated both on the right hand side ofthis results page and above the main“natural” results on the left.

How do I get started in Google Adwords ?

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Due to its market dominance, start a campaign running with Google and look to roll out to other search engines based on your results.

Starting up the Campaign

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PPC With MSN

PPC With Google

PPC With yahoo

This is an essential PPCbid management tool tohelp you manage onlineadvertising campaigns forGoogle Adwords, Yahoo!Search Marketing andMSN Adcenter.

Get Keyword ideas & CPC

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Use the Keyword Tool to get new keyword ideas. Select an option below to enter a few descriptive words or phrases.

Search keyword

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Set your Online Campaigns

Edit Campaign Settings Ads keywordsLive Ads Groups

How does bidding work?

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When you set up keywords you specify the amount you are willing to pay for each click through to your website. Based on your bid and your quality score, Google will place your ad in the search results at the position they see fit.

PPC Advertising View Online With Different Search Engine

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Search Term

PPC Ads

Set-up Wizard

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Google’s set-up wizard will walk you through the Process

Organizing the Campaign

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Guides campaign set-up to help:

Select Keywords

Group Keywords

Write Ad copy

Target ads Locally

Benefits of PPC program?

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PPC advertising offers a fast and quantifiable method of generating excellent levels of traffic to your website and can easily be used in conjunction with any form of online and offline advertising to create a potent marketing mix.

If managed correctly PPC marketing generates targeted visitors to your website.

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