ppc adwords report

AccountPerformanceReport

153,844 -8.31%

141,063IMPRESSIONS

6,194 1.49%

6,286CLICKS

4.03 0.43%

4.46CTR(%)

25.48 1.77%

25.93AVERAGECPM

0.63 -7.94%

0.58AVERAGECPC

3,920.30 -6.71%

3,657.37COST

103 28.16%

132CONVERTEDCLICKS

1.66 0.44%

2.10CLICKCONV.RATE

38.06 -27.19%

27.71COST/CONVERTEDCLICK

1.1 0.00%

1.1AVERAGEPOSITION

12.24 35.13%

16.54RETURNONINVESTMENT

47,981.90 26.07%

60,491.96TOTALCONVERSIONVALUE

%

%

AUD

AUD

AUD

AUD

AUD

AUD

%

%

AUD

AUD

AUD

AUD

AUD

AUD

ClickPerformance

Clicks

Impressions

Clicks Impressions

2.Jul 4.Jul 6.Jul 8.Jul 10.Jul 12.Jul 14.Jul 16.Jul 18.Jul 20.Jul 22.Jul 24.Jul 26.Jul 28.Jul 30.Jul 1.Aug0

100

200

300

0k

2.5k

5k

7.5k

Clicks Impressions

Jun292015 949 23,806

Jul062015 1,406 32,972

Jul132015 1,434 32,946

Jul202015 1,406 30,965

Jul272015 1,100 22,158

GeographicPerformance

8520

8520

Clicks

4302

4302

2265

2265

1788

1788 155

155 9

9

NewSouthWales Victoria Queensland AustralianCapitalTerritory SouthAustralia

Impressions Clicks ConvertedClicks

NewSouthWales 90,047 4,302 120

Victoria 50,755 2,265 24

Queensland 48,207 1,788 26

AustralianCapitalTerritory 3,937 155 4

SouthAustralia 71 9 0

CityWisePerformance

3637

3637

2010

2010

1441

1441 283

283 163

163

Sydney Melbourne Brisbane Unknown Newcastle

Clicks ConvertedClicks Conversions Cost(AUD) TotalConversionValue(AUD)

Sydney 3,637 107 189 2,156.07 44,334.71

Melbourne 2,010 22 39 1,227.47 9,218.80

Brisbane 1,441 21 43 885.93 13,481.65

Unknown 283 2 6 142.16 1,246.00

Newcastle 163 4 8 83.87 2,801.00

Canberra 155 4 10 96.20 2,133.80

GoldCoast 129 1 2 99.71 657.90

CentralCoast 90 2 4 53.81 1,378.00

SunshineCoast 78 3 7 47.58 1,405.00

Wollongong 63 2 4 37.22 776.00

NetworkPerformance

197

197

6

6 4

4

Googlesearch Searchpartners DisplayNetwork

Clicks Impressions CTR(%) Conversions Cost(AUD) TotalConversionValue(AUD)

Googlesearch 5,759 84,104 6.85 197 3,539.27 50,377.50

DisplayNetwork 333 51,410 0.65 4 174.93 956.00

Searchpartners 203 7,333 2.77 6 99.26 1,770.85

ImpressionSharePerformance

SearchIS SearchBudgetLostIS

6.Jul 13.Jul 20.Jul 27.Jul 3.Aug 10.Aug0

50

100

SearchIS SearchBudgetLostIS

Jul012015 73.45 11.39

Aug012015 73.25 12.89

ConversionsPerformance

Clicks

ConvertedClicks

Clicks ConvertedClicks

29.Jun 6.Jul 13.Jul 20.Jul 27.Jul0k

1k

2k

3k

0

20

40

60

Clicks Conversions ConvertedClicks

ClickConv.Rate

Cost/Conversion(AUD)

Cost/ConvertedClick(AUD)

Conv.Rate

TotalConversionValue(AUD)

Jun292015 949 27 18 1.90 20.80 31.21 2.85 6,508.95

Jul062015 1,406 49 24 1.71 18.52 37.80 3.49 14,032.35

Jul132015 1,434 54 30 2.09 16.80 30.25 3.77 12,813.30

Jul202015 1,406 50 30 2.13 15.65 26.08 3.56 12,314.75

Jul272015 1,438 37 22 1.53 22.15 37.26 2.57 10,098.00

Aug032015

1,440 83 36 2.50 10.24 23.61 5.76 20,661.46

Aug102015 446 24 14 3.14 10.02 17.18 5.38 6,026.70

CampaignPerformance

Clicks Impressions AverageCPC(AUD) CTR(%) AveragePosition ConvertedClicks Cost/Conversion(AUD) ClickConv.Rate

Bay 2,241 23,323 0.39 9.61 1.6 47 10.67 2.10

General 1,767 20,742 0.83 8.52 1.6 34 25.14 1.92

ChairStores 1,091 10,782 0.62 10.12 1.7 21 18.30 1.92

Shopping-Brand 690 35,304 0.80 1.95 0.0 8 39.56 1.16

DynamicRemarketing 333 51,410 0.53 0.65 1.1 2 43.73 0.60

ChairsRetractable 64 568 0.58 11.27 1.3 2 9.26 3.12

Brands 57 334 0.33 17.07 1.2 1 18.85 1.75

Thechairsstore 48 257 0.41 18.68 1.1 4 2.43 8.33

Competitors 4 127 2.41 3.15 1.9 0 0.00 0.00

Newsletters 0 0 0.00 0.00 0.0 0 0.00 0.00

AdGroupPerformance

CampaignName

Clicks Impressions CTR(%)

AverageCPC(AUD)

Cost(AUD)

AveragePosition

ConvertedClicks

Cost/Conversion(AUD)

ClickConv.Rate

TallChairs Store 1,257 13,675 9.19 0.32 405.77 1.5 23 10.96 1.83

ChairLines LeadGen 775 9,217 8.41 0.69 535.92 1.9 17 17.29 2.19

Chairs Shopping 690 35,304 1.95 0.80 553.87 0.0 8 39.56 1.16

GroundMounted

PR 584 5,742 10.17 0.62 364.14 1.8 7 36.41 1.20

ChairsBrand Branding 526 4,271 12.32 0.40 209.53 1.6 9 13.97 1.71

SleepingChairs Store 381 3,727 10.22 0.61 234.03 1.7 12 10.18 3.15

AllVisitors DynamicRemarketing

333 50,460 0.66 0.53 174.93 1.1 2 43.73 0.60

RetractableChairs

General 255 2,119 12.03 1.09 279.21 1.2 4 46.54 1.57

Chairsforresting

General 156 1,382 11.29 0.60 94.25 1.6 0 0.00 0.00

PortableChairs Bay 145 1,198 12.10 0.47 67.73 1.7 8 4.84 5.52

AdPerformance

Clicks AverageCPC(AUD) CTR(%) Impressions Cost(AUD) ClickConv.Rate AveragePosition

BayAreaChairsGreatPricesonBay'sMostPopular

Chairs.FreeShipping!

www.thechairstore.com.au

831 0.30 11.46 7,250 248.82 2.53 1.4

DynamicallygeneratedheadlineLeadingChairsBrands

FreeShipping.ShopOnline.


656 0.63 10.68 6,140 410.36 1.37 1.8

TallChairsSaleOnNowBiggestChairsRange&Deals!

Free&FastDeliveryAustraliaWide


616 0.70 10.03 6,140 432.86 2.60 1.7

BayAreaChairsLowPrices&100%FreeShipping.

ShopOnlineForHill'sClotheslines


534 0.31 9.22 5,789 164.52 1.69 1.5

ChairsinBayAreaShopOnlineforBay'sMostPopular

Chairs.100%FreeShipping!


470 0.37 12.25 3,837 171.81 2.13 1.6

DynamicallygeneratedheadlineLowPrices&100%FreeShipping.

LeadingBrands.AllPopularModels


400 0.62 10.80 3,703 246.93 2.00 1.7

RetractableChairsLowPrices&100%FreeShipping.

HugeRange—IncBay&Valley.


205 1.05 13.25 1,547 215.19 1.46 1.2

BayPortable170OneoftheBestPortableChairs

Available.GreatPrices.ShopNow!


123 0.50 11.78 1,044 61.30 6.50 1.8

DesignerChairsMadespeciallytosuityourtaste!

DeliveryIncludedAustraliaWide


108 0.63 10.47 1,032 68.20 0.00 1.7

ChairsNowOnSaleLargeRangeIndoorOutdoorPortable

Free&FastDeliveryAustraliaWide


75 0.60 8.97 836 45.37 0.00 2.0

KeywordPerformance


ChairLines 875 0.30 15.11 5,790 263.41 2.06 1.1

baychairs 334 0.23 12.04 2,773 78.39 2.40 1.7

coloredchairs 262 0.69 7.86 3,334 179.99 1.53 1.6

chairlines 230 0.64 12.14 1,895 146.07 2.61 2.0

+beach+chairs 169 0.41 4.88 3,462 69.74 0.59 1.5

+bay+beach+chairs+lines 151 0.26 6.80 2,222 38.83 3.31 2.1

recliningchairs 125 0.61 10.30 1,214 76.04 0.00 1.7

+bay+area+chairlines 115 0.21 8.45 1,361 23.77 3.48 1.9

+retracting+chairs+line 103 1.39 13.39 769 143.05 1.94 1.0

+retractable+chairs 94 0.82 11.39 825 77.43 1.06 1.4

SearchQueries


bayareachairs 784 0.30 11.48 6,827 234.20 2.17 0.8

baybeachchairs 310 0.30 7.40 4,190 94.42 2.26 0.9

chairs 175 0.78 7.47 2,344 136.69 1.71 1.2

coloredchairs 144 0.64 6.06 2,378 92.08 2.78 0.9

retractablechairs 118 0.82 6.29 1,877 96.42 0.85 1.0

bayareachairline 112 0.27 6.62 1,693 29.80 4.46 1.7

redcoloredchairs 108 0.19 8.03 1,345 20.85 2.78 1.4

beachrecliningchairs 78 0.63 14.21 549 49.10 0.00 0.6

woodenbeachchairs 77 0.66 6.80 1,132 51.01 0.00 1.1

woodenchairs 73 0.92 4.99 1,464 67.36 1.37 0.7

GoogleAnalytics:AdwordseCommerceOverview

37,735.76 6.54%

40,202.59TRANSACTIONREVENUE

132 13.64%

150TRANSACTIONS

285.88 -6.25%

268.02REVENUE/TRANSACTION

4.03 -4.47%

3.85TRANSACTIONREVENUE/SESSION

256.71 1.69%

261.06REVENUE/ITEM

2.32 0.27%

2.59GOALCONVERSIONRATE(%)

AUD

AUD

AUD

AUD

AUD

AUD

AUD

AUD

%

%

CampaignPerformance

Transactionrevenue(AUD) Transactions Revenue/Transaction(AUD) TransactionRevenue/Session(AUD) GoalConversionRate(%)

Thechairsstore 2,404.95 7 343.56 30.44 17.72

Bay 10,207.60 36 283.54 3.86 2.49

Retractablechairs 517.95 2 258.98 6.09 4.71

Baybeachchairs 18,419.39 70 263.13 5.28 3.21

Bayrecliningchairs 2,757.95 11 250.72 2.15 1.79

Chairs-General 4,526.75 18 251.49 2.53 2.29

Shopping-Brand 1,179.00 5 235.80 1.91 1.46

DynamicRemarketing 189.00 1 189.00 0.51 0.27

Recommendations

1. a

2. b

3. c

4. d

5. e

ppc adwords report

Marketing