Eric Wishart

Creative Digital Media: An Introduction to the Industry

http://ericwishart1.blogspot.com/

Description of 3 sectors

Second Sector

Third Sector

Information on three job roles from the digital media industry

Second job

Third Job

the key stages in developing and producing a digital media product

Job Chosen • I chose this job because I want to learn more about web design; I also want to find out the positives and negatives of the

job and how much money you would earn on average. I also think I would enjoy doing a job such as web design. • Creating websites is more fun and varied than some of the other digital media jobs• The job is well paid and interesting. I would get a great deal of satisfaction at producing websites for business, individuals

and companies.• Job would be challenging and ever changing.• Web designers are responsible for the layout, visual appearance and usability of a website. This role may overlap with that

of a Multimedia programmer and web architect. Using a combination of graphic design skills and technical knowledge of how web pages are created, the work involves:

• liaising closely with a customer or client at the design stage and finding the answers to questions about why the site is needed, who the target audience will be, who the leading competitors are, etc;

• producing a design that will be attractive to the target user, has a logical navigation system and has all the features required;

• writing web pages in a combination of codes, such as HTML and XHTML, CSS, JavaScript, Action script, Cold Fusion, .Net, Flash, or using code-generating programs, such as Dream weaver and Visual Studio;

• deciding on how images and other material will be digitally optimised and presented for the web;• ensuring that material on the web site is accessible to all groups including those with disabilities;• testing the site for functionality in different browsers and at different resolutions; • fixing errors. • Web designers will have knowledge of graphic design packages such as Fireworks or Photoshop in order to produce basic

layout and manipulate images. Skills in e-commerce and server side technologies, such as PHP and .Net, and internet security are also important. As users gain faster access to the internet via broadband, web designers with skills in multimedia and interactivity are likely to be in greater demand.

The Review ♦ positive attitudes to learning and the workplace- 5/5 ♦ working co-operatively with others- 5/5 ♦ taking advice and dealing with feedback- 4/5

♦ giving advice and feedback to others- 4/5 ♦ planning and preparation- 4/5 ♦ reviewing and evaluating own skills development- 4/5 ♦ time management skills and working to deadlines- 4/5 ♦ good communication skills- 5/5 ♦ health and safety awareness, including maintaining a tidy, organised and safe working environment-

5/5 ♦ finding, gathering, organising and evaluating information including through the use of IT- 4/5 ♦ skills in using hardware and software- 4/5

♦ organisational skills- 4/5 ♦ understanding roles and responsibilities in the workplace- 4/5 ♦ awareness of the digital media industry- 4/5 ♦ contributing to discussions and practical projects- 4/5 ♦ being innovative and, sometimes, challenging- 4/5 ♦ interpretation of project briefs- 4/5 ♦ presentation and pitching skills- 4/5 ♦ setting targets- 4/5