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The Time to Export is Now Malaysia External Trade Development Corporation The Time to EXPORT is Now #MICD2017

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Page 1: PowerPoint Presentation · 2017-02-17 · Malaysia External Trade Development Corporation Contents: 1 Vision, Mission & Goal 2 Intelligence, Develop, Enhance & Advise 3 MATRADE’s

The Time to Export is NowMalaysia External Trade

Development Corporation

The Time to

EXPORTis Now

#MICD2017

Page 2: PowerPoint Presentation · 2017-02-17 · Malaysia External Trade Development Corporation Contents: 1 Vision, Mission & Goal 2 Intelligence, Develop, Enhance & Advise 3 MATRADE’s

Please fill up the evaluation and feedback forms to help us serve you better

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The Time to

EXPORTis Now

Page 3: PowerPoint Presentation · 2017-02-17 · Malaysia External Trade Development Corporation Contents: 1 Vision, Mission & Goal 2 Intelligence, Develop, Enhance & Advise 3 MATRADE’s

Malaysia External Trade Development Corporation

Contents:

1 Vision, Mission & Goal

2 Intelligence, Develop, Enhance & Advise

3 MATRADE’s Facilities

4 Key Sectors to Drive Malaysia’s Trade

5 What's planned for 2017

6 Areas for Collaboration

Page 4: PowerPoint Presentation · 2017-02-17 · Malaysia External Trade Development Corporation Contents: 1 Vision, Mission & Goal 2 Intelligence, Develop, Enhance & Advise 3 MATRADE’s

“ Malaysia A Globally Competitive Trading Nation ”

“ Promoting Malaysia's Enterprises To The World ”

Vision

Mission

The Time to

EXPORTis Now

Page 5: PowerPoint Presentation · 2017-02-17 · Malaysia External Trade Development Corporation Contents: 1 Vision, Mission & Goal 2 Intelligence, Develop, Enhance & Advise 3 MATRADE’s

Goal : Sustaining Trade Surplus MATRADE’s initiatives help maintained trade

surplus for 19 years!

The Time to

EXPORTis Now

2016

Page 6: PowerPoint Presentation · 2017-02-17 · Malaysia External Trade Development Corporation Contents: 1 Vision, Mission & Goal 2 Intelligence, Develop, Enhance & Advise 3 MATRADE’s

To Become A Globally Competitive Trading Nation :

• Undertake Commercial Intelligence and Market Research and create a comprehensive database of information

I

D

E

A

• Develop, Assist and Promote Malaysia’s external trade

• Organise Training programmes

• Enhance and Protect Malaysia’s international trade interests abroad

• Represent Malaysia in any international forum

• Advise the Government, Organization, and Persons on matters affecting trade, and to act as the agent of the Government on such matters

• Formulate and Implement a national export marketing strategy

The Time to

EXPORTis Now

Page 7: PowerPoint Presentation · 2017-02-17 · Malaysia External Trade Development Corporation Contents: 1 Vision, Mission & Goal 2 Intelligence, Develop, Enhance & Advise 3 MATRADE’s

The Time to

EXPORTis Now

Market Intelligence

Understand market

ecosystem, Supply-Demand inter

dependency, stakeholders

I

Compile market

trends, country

demands/needs,

Industry Database

Understand

product sector,

product-market

relationship

Page 8: PowerPoint Presentation · 2017-02-17 · Malaysia External Trade Development Corporation Contents: 1 Vision, Mission & Goal 2 Intelligence, Develop, Enhance & Advise 3 MATRADE’s

Developing Market Ecosystem

Co

mp

anie

s(E

&E)

Ch

amb

ers,

A

sso

ciat

ion

s,

etc.

Co

mp

anie

s(P

etro

chem

.)

Ch

amb

ers,

A

sso

ciat

ion

s,

etc.

Co

mp

anie

s(P

alm

Oil)

Ch

amb

ers,

A

sso

ciat

ion

s,

etc.

Co

mp

anie

s(

…. )

Ch

amb

ers,

A

sso

ciat

ion

s,

etc.

GLOBAL MARKET PLACE

Co

mp

anie

s

Ch

amb

ers,

A

sso

ciat

ion

s,

Emb

assi

es,

etc.

INVESTMENT DEVELOPMENT AGENCIES

M A T R A D E

Export, Import Investment

PRODUCTS

MARKETS

The Time to

EXPORTis Now

Promote

Lead

Facilitate

Nurture

PRODUCT sectors

SUP

PLY

DAT

AB

ASE

DEM

AN

DD

ATA

BA

SE

STAKEHOLDERS

Page 9: PowerPoint Presentation · 2017-02-17 · Malaysia External Trade Development Corporation Contents: 1 Vision, Mission & Goal 2 Intelligence, Develop, Enhance & Advise 3 MATRADE’s

Insights on Global Trends for LocalEntrepreneursProviding valuable trade intelligence, helping companies understand

market opportunities

The Time to

EXPORTis Now

Market Trends

Trade Leads

Trade Statistics Trade Opportunities

Trade Regulations &

ProceduresMarket Alerts

Page 10: PowerPoint Presentation · 2017-02-17 · Malaysia External Trade Development Corporation Contents: 1 Vision, Mission & Goal 2 Intelligence, Develop, Enhance & Advise 3 MATRADE’s

Pro

CHINAUSA

JAPAN

ASEAN

EU

SOUTHASIA

AFRICA

LATINAMERICA

WESTASIA

PRODUCTS & MARKETS

Products sample :

The Time to

EXPORTis Now

E&E Chemicals Machinery & EquipmentAerospace Medical Devices PharmaceuticalsRubber Based Wood based TextilesPalm Oil based Transport MetalFood Processing Remanufacturing LogisticsIslamic Finance ICT Oil & Gas ServicesPrivate Healthcare Private Higher Education EcotourismHalal Industry Professional services Construction Services

Page 11: PowerPoint Presentation · 2017-02-17 · Malaysia External Trade Development Corporation Contents: 1 Vision, Mission & Goal 2 Intelligence, Develop, Enhance & Advise 3 MATRADE’s

The Time to

EXPORTis Now Develop, Assist & Promote

Developing Export Champions from all over Malaysia

D

Assisting Malaysian companies through various initiatives

Promoting Malaysian products and services by providing access to world markets

Page 12: PowerPoint Presentation · 2017-02-17 · Malaysia External Trade Development Corporation Contents: 1 Vision, Mission & Goal 2 Intelligence, Develop, Enhance & Advise 3 MATRADE’s

Northern Regional

Office (Penang)Eastern Regional Office

(Kuala Terengganu)

Southern Regional

Office (Johor)

Kota Kinabalu

(Sabah)

Kuching

(Sarawak)

Developing Export Champions from

all over MalaysiaEasing access to MATRADE via its local branches

The Time to

EXPORTis Now

Page 13: PowerPoint Presentation · 2017-02-17 · Malaysia External Trade Development Corporation Contents: 1 Vision, Mission & Goal 2 Intelligence, Develop, Enhance & Advise 3 MATRADE’s

The Time to

EXPORTis Now

Assist : End-to-End SupportFacilitation to export-ready companies and

prospective exporters

Regular seminar,

workshops and

Trade Talks

Enhance export

capabilities via hand-

holding programmes

Customised Training

and Mentoring

Push participation in

cross border e-

commerce

platforms

Page 14: PowerPoint Presentation · 2017-02-17 · Malaysia External Trade Development Corporation Contents: 1 Vision, Mission & Goal 2 Intelligence, Develop, Enhance & Advise 3 MATRADE’s

The Time to

EXPORTis Now

Assist : Exporters Hand-Holding ProgrammesGuiding Malaysian exporters all the way to export success

Going Export

(Go-Ex)

Ramp Up Programme

Mid-Tier Companies

Development

Programme (MTCDP)

eTRADE Programme

Bumiputera, Women and

Youth Exporters Development

Programme (BWYEDP)

* **

*Registration Is Open for These Programmes

Page 15: PowerPoint Presentation · 2017-02-17 · Malaysia External Trade Development Corporation Contents: 1 Vision, Mission & Goal 2 Intelligence, Develop, Enhance & Advise 3 MATRADE’s

Assist: Match for Business ImpactCoordinate business matching to support

companies’ global expansion

The Time to

EXPORTis Now

International Sourcing

Programme (INSP) Export Acceleration

Mission (EAM)

Page 16: PowerPoint Presentation · 2017-02-17 · Malaysia External Trade Development Corporation Contents: 1 Vision, Mission & Goal 2 Intelligence, Develop, Enhance & Advise 3 MATRADE’s

36 Trade Offices 11 Marketing Offices

Los Angeles

Toronto

New York

Miami

Mexico City

Santiago

Sao Paulo

Buenos Aires

The Hague

Lagos

London

Paris

Milan

Frankfurt

Moscow

Warsaw

Istanbul

Cairo

Nairobi

Johannesburg

Doha

Dubai

Mumbai

Almaty

Tashkent

Budapest

Kiev

Jeddah

Chennai

Yangon

Guangzhou

Shanghai

Chengdu

Beijing

Seoul

Bangkok

Ho Chi Minh City

Hanoi

Manila

Taipei

Hong Kong

Osaka

Tokyo

Phnom Penh

Jakarta

Melbourne

Medan

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47

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2122

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3233

3435

36 37

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4041

4243

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47

Promote : Access to world’s business partners47 trade offices linking local players with decision makersin the public & private sector around 7 continents

The Time to

EXPORTis Now

Page 17: PowerPoint Presentation · 2017-02-17 · Malaysia External Trade Development Corporation Contents: 1 Vision, Mission & Goal 2 Intelligence, Develop, Enhance & Advise 3 MATRADE’s

The Time to

EXPORTis Now Enhancing Trade Interest

Services Export

Fund

E

Malaysia Services

e-Directory (MSeD)

Large Corporation-SME Partnership

Programme

Malaysian Inc.Digital Economy Moving Towards Services-

Driven Economy

Page 18: PowerPoint Presentation · 2017-02-17 · Malaysia External Trade Development Corporation Contents: 1 Vision, Mission & Goal 2 Intelligence, Develop, Enhance & Advise 3 MATRADE’s

Services Export FundEncouraging participation in export of services

The Time to

EXPORTis Now

Enhancing the competitiveness of services sector and expanding export

opportunities for Malaysian service providers

Supporting and facilitating Malaysian service providers venturing into the

international markets through financial assistance in the form of grants

and soft loans

Providing financial assistance in the form of reimbursable grant (managed

by MATRADE) and a soft loan (managed by MIDF), subject to the type of

grant applied for

Page 19: PowerPoint Presentation · 2017-02-17 · Malaysia External Trade Development Corporation Contents: 1 Vision, Mission & Goal 2 Intelligence, Develop, Enhance & Advise 3 MATRADE’s

MALAYSIA SERVICES E-DIRECTORY (MSED)

Sub heading here

The Time to

EXPORTis Now

What is MSED?

Integrated Directory System to support essential B2B processes and information

readiness with relations to MATRADE’s registered companies

What is its objective?

To provide easy access to information for both local and foreign players in the

services sector, with the aim of linking the two

Exporters’s Benefit

Personal accounts

Buyers management

Employees management

Personal e-shop to showcase services andproducts

Buyer outreach through messaging andannouncements

Interactive Product views and descriptions ofservices

Convenient Transaction communications withBuyers

Buyers’s Benefit

Personal accounts

Exporter listings management

Seller outreach through messaging andannouncements

Convenient transaction communicationswith exporter companies

Exporter bookmarking

Page 20: PowerPoint Presentation · 2017-02-17 · Malaysia External Trade Development Corporation Contents: 1 Vision, Mission & Goal 2 Intelligence, Develop, Enhance & Advise 3 MATRADE’s

The Time to

EXPORTis Now

Large Corporation-SME Partnership ProgrammePromoting partnership for growth in the private sector

The funding support will

promote partnership

between LCs and SMEs in

undertaking project

overseas.

LCs will identify the areas of

services to be rendered by

SMEs for project overseas.

A programme to

encourage Large

Corporations (LCs) to

procure a minimum value

of 5% of services (of the

total project value) from

Malaysian SME service

providers.

Page 21: PowerPoint Presentation · 2017-02-17 · Malaysia External Trade Development Corporation Contents: 1 Vision, Mission & Goal 2 Intelligence, Develop, Enhance & Advise 3 MATRADE’s

Malaysia Inc : A catalyst to togethernessConsortia to coordinate bidding on international projects

The Time to

EXPORTis Now

“To promote high end services and bring together various bodies from multiple

sectors such as construction, engineering, architecture and legal under one umbrella

to spearhead Malaysian expertise abroad”

Page 22: PowerPoint Presentation · 2017-02-17 · Malaysia External Trade Development Corporation Contents: 1 Vision, Mission & Goal 2 Intelligence, Develop, Enhance & Advise 3 MATRADE’s

The targeted products and

services are knowledge,

experience, expertise and

resources in exporting of

services overseas.

Identify, select, target,

undertake due diligence

process, feasibility studies

and scoping of projects.

Provides a platform in the

creation of smart partnerships

and consortia among its

members with the contracting

companies to bid, negotiate,

undertake and deliver the

projects successfully.

1 32

: Powering consortia to secure market accessThe Time to

EXPORTis Now

Page 23: PowerPoint Presentation · 2017-02-17 · Malaysia External Trade Development Corporation Contents: 1 Vision, Mission & Goal 2 Intelligence, Develop, Enhance & Advise 3 MATRADE’s

The Time to

EXPORTis Now

Lift

non-tariff

barriers

The National Strategic Roadmap was launched by YAB Prime Minister in conjunction with the 28th MSC Malaysia Implementation Council

Meeting (ICM) on 13th of October 2016

For more information, please refer to www.miti.gov.my/necc

National eCommerce Strategic

Roadmap (NeSR)

Good and Affordable Infrastructure

Supportive Governance Framework

Doubling eCommerce growth(increase to 20.8% CAGR 2015-2020)

Accelerate seller

adoption of eCommerce

Increase adoption of eProcure-ment by

businesses

Promote national brand to

boost cross-border

eCommerce

Make strategic

investments in select

eCommerceplayer(s)

Lift non-tariff

barriers

Realign existing

economic incentives

1 2 3 4 5 6

MATRADE is involved in both Strategic Thrust 1 and 6

The eTRADE Programme is one of the initiatives aligned to the NeSR

Government’s intervention to support Malaysian companies venture into online

exporting

Page 24: PowerPoint Presentation · 2017-02-17 · Malaysia External Trade Development Corporation Contents: 1 Vision, Mission & Goal 2 Intelligence, Develop, Enhance & Advise 3 MATRADE’s

Digital Economy: eCommerce

Changes the Way We Trade Creating platforms for Malaysian companies to trade online

The Time to

EXPORTis Now

Expand Market

Access

Complement

traditional ways of

marketing (24x7)

Improve Productivity*+15% B2B+80% B2C

*Source: MDEC & AT Kearney

Page 25: PowerPoint Presentation · 2017-02-17 · Malaysia External Trade Development Corporation Contents: 1 Vision, Mission & Goal 2 Intelligence, Develop, Enhance & Advise 3 MATRADE’s

Apply through www.matrade.gov.my/en/etrade

AWARENESS

& TRAININGKnowledge sharing

via eTRADE outreach

programmes

ASSISTANCEConnect with

e-marketplaces &

incentives listing on

e-marketplace

ONBOARDINGActivate SMEs on

e-marketplaces to

access the right

target market

1 2 3

Develop successful

Digital exportersEnhance knowledge

on online marketing &

promotion

Increase number of

export markets & buyers

How we Help You?

How You can Benefit?

The Time to

EXPORTis Now

Exporting Online through

eTRADE Programme

Page 26: PowerPoint Presentation · 2017-02-17 · Malaysia External Trade Development Corporation Contents: 1 Vision, Mission & Goal 2 Intelligence, Develop, Enhance & Advise 3 MATRADE’s

The Time to

EXPORTis Now

eTRADE’s Target Markets for 2017

eTRADE eMarketplaces

Page 27: PowerPoint Presentation · 2017-02-17 · Malaysia External Trade Development Corporation Contents: 1 Vision, Mission & Goal 2 Intelligence, Develop, Enhance & Advise 3 MATRADE’s

From Commodity to Services-Driven EconomyServices sector to be key economic indicator, in line with targets set in

the 11th Malaysian Plan (RMK-11)

Focused areas:

Legal, Accountancy,

Architecture

Accountancy, Oil &

Gas

Construction, Professional

Services, Franchise

Healthcare, Education,

Information and

Communications Technology

(ICT)

The Time to

EXPORTis Now

Page 28: PowerPoint Presentation · 2017-02-17 · Malaysia External Trade Development Corporation Contents: 1 Vision, Mission & Goal 2 Intelligence, Develop, Enhance & Advise 3 MATRADE’s

Key Markets for Services

China

Franchise

Water treatment

Education

Healthcare tourism

India

Construction Services

Professional & Business

Services

Franchise

Tourism

ASEAN

Construction services

Professional & business services

Franchise

Logistics

Property development

The Time to

EXPORTis Now

Page 29: PowerPoint Presentation · 2017-02-17 · Malaysia External Trade Development Corporation Contents: 1 Vision, Mission & Goal 2 Intelligence, Develop, Enhance & Advise 3 MATRADE’s

The Time to

EXPORTis Now Advise Trade Policies A

One-on-one

consultation with

Exporters Advisory

Unit

Exporters training

initiatives such as

seminars, workshops

and trade talks.

MATRADE’s physical

and digital Help

Centre

Page 30: PowerPoint Presentation · 2017-02-17 · Malaysia External Trade Development Corporation Contents: 1 Vision, Mission & Goal 2 Intelligence, Develop, Enhance & Advise 3 MATRADE’s

The Time to

EXPORTis Now

National Export CouncilBlueprint to address issues in exports ecosystem

Address the gaps in the

export eco-system

Deepen market access for exporters

through specialised promotion

programmes

Internationalise and develop resilient Small

and Medium Enterprises and Mid-Tier

Companies through high-impact

programmes

Improve the coordination of export

promotion programmes among export-

related government agencies.

Page 31: PowerPoint Presentation · 2017-02-17 · Malaysia External Trade Development Corporation Contents: 1 Vision, Mission & Goal 2 Intelligence, Develop, Enhance & Advise 3 MATRADE’s

MATRADE’s FACILITIESOne-stop centre for buyers and sellers

Malaysia Export

Exhibition Centre (MEEC)Trade GalleriaIntegrated Center for

Export (ICE)

Business Information

Centre (BIC)

The Time to

EXPORTis Now

Page 32: PowerPoint Presentation · 2017-02-17 · Malaysia External Trade Development Corporation Contents: 1 Vision, Mission & Goal 2 Intelligence, Develop, Enhance & Advise 3 MATRADE’s

Key Sectors to Drive Malaysia’s Trade

The Time to

EXPORTis Now

Page 33: PowerPoint Presentation · 2017-02-17 · Malaysia External Trade Development Corporation Contents: 1 Vision, Mission & Goal 2 Intelligence, Develop, Enhance & Advise 3 MATRADE’s

• Energy Efficient

Vehicle

(EEV)alternative

production hub

to Thailand and

Indonesia in the

South East Asia

Key Opportunities

Automotive : Growing Sector with Endless Potential

• ASEAN Economic

Community (AEC)

investment by foreign

original equipment

manufacturers (OEMs)

The Time to

EXPORTis Now

Shared mobility

services

Adoption of self-

driving

technologies

Incorporation of

vehicle into

Internet of things

Labour-saving,

environmentally

sustainable

manufacturing

technologies

Zero Emissions

vehicles

Industry Trend Analysis 2050 identifies characteristics that changes the dynamics of

automotive industry

Page 34: PowerPoint Presentation · 2017-02-17 · Malaysia External Trade Development Corporation Contents: 1 Vision, Mission & Goal 2 Intelligence, Develop, Enhance & Advise 3 MATRADE’s

Aerospace : High-Value Sector, Pushing for

Innovation in Malaysia

The Time to

EXPORTis Now

Aviation & Space

Maintenance,

Repair & Overhaul

Support Services

Design,

Development,

Assembly &

Operation of Light

Aircrafts

Sub-sectors

RM12.6 billion in revenue (2015)

RM4.7 billion in investments (2015)

Created 19,500 job opportunities

Exports worth RM4.2 billion (2016)

Initiatives

Undertaken by

MATRADE

1. Asian Aerospace City (AAC),

Malaysia as aerospace regional

hub

2. UMW to manufacture aircraft

engines fan casing

3. Assembly of aircraft seat in

Malaysia for Stelia Aerospace

4. Establishment of Malaysia

Aerospace Industry Association

(MAIA)

5. Organization of Kuala Lumpur

International Aerospace Business

Convention (KLIABC)

Page 35: PowerPoint Presentation · 2017-02-17 · Malaysia External Trade Development Corporation Contents: 1 Vision, Mission & Goal 2 Intelligence, Develop, Enhance & Advise 3 MATRADE’s

Medical Devices : A Strong Niche for Malaysia

Established implants and instruments

contract manufacturing

Recognized for quality medical devices

World largest glove manufacturer

Home to numbers of reputable medical devices multinationals corporation

Centre of excellence to number of medical devices

manufactures

The Time to

EXPORTis Now

Key Markets:

• USA

• Germany

• Belgium

• Japan

• Singapore

• Brazil

• The Netherlands

• Italy

Established medical devices industry ecosystem

FACT FILE:• Valued globally at USD 324

billion.• Consumables market valued

at USD 50 billion• Global orthopaedics and

prosthetics market to grow by 3.3% 2016, to USD39.2bil; forecast a compound annual growth rate (CAGR) from 2015 to 2020 of 5.2%.

Page 36: PowerPoint Presentation · 2017-02-17 · Malaysia External Trade Development Corporation Contents: 1 Vision, Mission & Goal 2 Intelligence, Develop, Enhance & Advise 3 MATRADE’s

Machinery & Equipment : Top Exports ContributorThe Time to

EXPORTis Now

Top 5 exports 2016Export value 2016

RM34.4 billion

Taps, cocks and valves

RM1.4 billion

Civil engineering and contractor's plant and

equipmentRM3.3 billion

Pump (o/than liquids), compressors, fans,

centrifuges and partsRM3.9 billion

Heating and cooling equipment

and partsRM7.2 billion

Other machinery specialized for particular

industries and partsRM7.3 billion

Malaysia’s Strengths:

Largest manufacturing

hub for boilers in the

South East Asia regionOne of the three leading

countries in Asia, after

Japan and China in the

field of tower crane

manufacturing.

One of the leading

manufacturer of

automation

machinery and

equipment for the

electrical and

electronics industry in the ASEAN region

Page 37: PowerPoint Presentation · 2017-02-17 · Malaysia External Trade Development Corporation Contents: 1 Vision, Mission & Goal 2 Intelligence, Develop, Enhance & Advise 3 MATRADE’s

Logistics : Your Gateway to Asia

“The initiatives to be undertaken are based on Trade Facilitation Cluster Working Group (TFCWG) of Logistics and Trade Facilitation Masterplan. The Masterplan envisions “Malaysia as the Preferred

Logistics Gateway to Asia”Malaysia’s strengths:

Relevant stakeholders:

The Time to

EXPORTis Now

Strategic Geographical location

Economic Growth

Regional Supply Chain linkages

Strength of Transportation services

Transhipment hubs- Ports & Airports Facilities

Management of Logistics for ports and airports- KLAS Project in Oman

Regional Distribution hubs- Warehousing Facilities

Page 38: PowerPoint Presentation · 2017-02-17 · Malaysia External Trade Development Corporation Contents: 1 Vision, Mission & Goal 2 Intelligence, Develop, Enhance & Advise 3 MATRADE’s

Maritime : Gaining Recognition as a Global Hub

Shipbuilding Support ServicesShip Repair

Fast Interceptor

Craft

Oil Barge

Tug BoatTaxi Boat OSV

Oil Rig

Total Export

2015 RM677.2m2016 RM733.3m

8.3%

The Time to

EXPORTis Now

Our strengths: Top products:

Key markets:

• Middle East

• ASEAN

FACT FILE:

MATRADE, MIGHT and AMIM collaborate by

leveraging the first roadmap for SBSR industry

‘Malaysian Shipbuilding/ Ship Repair Industry

Strategic Plan 2020 (SBSR 2020)’. Developed by

MIGHT and Association of Marine Industries of

Malaysia (AMIM). Related key strategies:

• Capture 2 per cent of the global

new build market

• Capture 80 per cent of the South

China Sea offshore repair market

Page 39: PowerPoint Presentation · 2017-02-17 · Malaysia External Trade Development Corporation Contents: 1 Vision, Mission & Goal 2 Intelligence, Develop, Enhance & Advise 3 MATRADE’s

Oil and Gas : Sustaining Growth through Collaboration The Time to

EXPORTis Now

3: Video Conferencing Session with Potential Partners

2: Mini Malaysia Services Exhibition (MSE)

4: Sharing Session by Industry Representatives Overseas

5: Collaboration with companies which have offices or

have undertaken several projects overseas.

1: Global Sourcing Programme (GSP)

Target MarketsKey events in 2017:

• OTC Houston, 1-4 May 2017

• Abu Dhabi International Petroleum Exhibition &

Conference 2017, 13-16 Nov 2017

Initiatives for O&G sectors in 2017 Brazil ColombiaMexico

UAE Kuwait Saudi

Arabia

MyanmarTimor

LesteVietnam

Page 40: PowerPoint Presentation · 2017-02-17 · Malaysia External Trade Development Corporation Contents: 1 Vision, Mission & Goal 2 Intelligence, Develop, Enhance & Advise 3 MATRADE’s

Processed Food : Bringing Malaysian Flavours

to the world

Tapping on international global supply chain into regional and international market

The Time to

EXPORTis Now

Riding on food trends to promote

Malaysian food productsFunctional Food (organic,

herbal, health

foods)

Convenience Food(chilled & frozen,

ready to eat, home-

meal replacements)

Food Ingredients(flavouring,

seasonings etc)

Halal Food(processed food,

beverages,

palm-oil based)

Enhancing exporters exports readiness though HALAL + HACCP + FSMS Certification via seminars and trainings.

HACCP Certification assistance programme – a collaboration between MATRADE, SIRIM QAS, SIRIM Training Services and SME Bank.

1

4

3

2

Page 41: PowerPoint Presentation · 2017-02-17 · Malaysia External Trade Development Corporation Contents: 1 Vision, Mission & Goal 2 Intelligence, Develop, Enhance & Advise 3 MATRADE’s

Processed Food (cont.)The Time to

EXPORTis Now

MATRADE’s Signature Event:

Strategic collaboration with other agencies/trade associations, etc in exports

promotion activities

Malaysia offers a complete Halal Ecosystem:

Significant Brand Positioning

Strong Institutional

Support

Established Policy & Procedures

Readily Available Support Ecosystem

Capacity & Capacity Development

6

5

The Time to

EXPORTis Now

Page 42: PowerPoint Presentation · 2017-02-17 · Malaysia External Trade Development Corporation Contents: 1 Vision, Mission & Goal 2 Intelligence, Develop, Enhance & Advise 3 MATRADE’s

Cosmetic &

ToiletriesFurniture

Textile, Clothings &

Footwear

Jewellery &

AccessoriesGift & Premium

Lifestyle : Branding Malaysia through Lifestyle products

Total Exports of Lifestyle Products

2%(2016)

The Time to

EXPORTis Now

Top products:

Key markets:

• Europe

• China

• ASEAN

( RM 13.88 bil)

(RM 9.53 bil)

(RM 5.79 bil)

( RM 1.25 bil)

(RM 7.18 bil)

Enticing premium customers(buying houses, importers, distributors to visit Malaysia etc via International Sourcing Programme (INSP)

Undertaking customized promotion programmes in targeted overseas markets

Identifying appropriate distribution channels abroad to work with; eg importers, retailers, buying houses, distributors

Page 43: PowerPoint Presentation · 2017-02-17 · Malaysia External Trade Development Corporation Contents: 1 Vision, Mission & Goal 2 Intelligence, Develop, Enhance & Advise 3 MATRADE’s

The Time to

EXPORTis Now

What’s Planned for 2017

Page 44: PowerPoint Presentation · 2017-02-17 · Malaysia External Trade Development Corporation Contents: 1 Vision, Mission & Goal 2 Intelligence, Develop, Enhance & Advise 3 MATRADE’s

The Time to

EXPORTis Now

Supporting local players through various platforms

Trade FairsExport Acceleration Missions (EAM)International Sourcing Programme (INSP)Seminar / Trade talkPromotion BoothTrade and Investment Mission (TIM)Promotion BoothJoint Trade PromotionArt showcaseNetworking session

67

17271131224

TOTAL 80

PROMOTIONAL ACTIVITY NO OF EVENT

Types of Export Promotion Activities in 2017

Page 45: PowerPoint Presentation · 2017-02-17 · Malaysia External Trade Development Corporation Contents: 1 Vision, Mission & Goal 2 Intelligence, Develop, Enhance & Advise 3 MATRADE’s

SEMICON WestSan Francisco|11 – 13 Jul

OTC HoustonHouston|1 – 4 May

Arab HealthDubai|30 Jan – 2 Feb

GULFOODDubai|26 Feb – 2 Mar

MIHASKuala Lumpur

5 – 8 Apr

ANUGACologne|7 – 11 Oct

CeBITHannover|19 – 24 Mar

GITEXDubai

7 – 12 Oct

ADIPECAbu Dhabi

13 – 16 Nov

Canton Fair (Spring)Guangzhou|1 – 5 May

China – ASEAN ExpoNanning| 22 – 25 Sept

PLMA’s World of

Private LabelAmsterdam|16 – 17 May

IndobuildtechJakarta|17 – 21 May

BIG 5 ShowDubai|26 – 29 Nov

Participation in Key Iconic Events Around the WorldThe Time to

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SUB SAHARA AFRICAASEANCHINAEAST ASIA & OCEANIAEAST EUROPEWEST EUROPENORTH & LATIN AMERICARUSSIA & CENTRAL ASIASOUTH ASIAWEST ASIA & NORTH AFRICA

65

3013345752

TOTAL 80

MARKET NO OF EVENTS

6

5

7

5

43

13

30

5

2

Export Promotion ActivitiesFacilitating market diversification through entry into growing and greenfield markets.

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Sub Sahara Africa: Activities Planned for 2017

PROGRAMME

EAM with Malaysia Africa ProfessionalEntrepreneur Association (MAPE) to Nigeria, Benin& TogoSeminar on African market with Federation ofMalaysian Manufacturers (FMM) & MAPE -selected country

INSP by MATRADE Johannesburg

INSP by MATRADE Lagos

INSP by MATRADE Nairobi

Africa ASEAN Business Expo (AABE),Johannesburg, South Africa

6activities

MATRADE’s offices:• Lagos• Nairobi• Johannesburg

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ASEAN : Activities Planned for 2017

5activities

PROGRAMME

Export Acceleration Mission to Indonesia

Seminar on Doing Business in Vietnam

Export Acceleration Mission to Vietnam in conjunction with Vietfood

Export Acceleration Mission to Myanmar

Cooperation with Event Organizer to organize business meetings for Malaysian companies in overseas exhibition

MATRADE’s offices :• Phnom Penh• Bangkok• Manila• Jakarta• Medan• Hanoi• Ho Chi Minh• Yangon

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Capitalising on Malaysian Diaspora,

investments and Intra-ASEAN

investment for market access Tapping on the

growing middle income group – The

Future Consumer for Indonesia, Vietnam

& Philippines

Identifying the growth sector of ASEAN Countries

strategic economic plan which provide

export opportunities for

Malaysian products & services

Expanding Cross-Border presence through State-

Owned Enterprises (SOEs) to create market access

Greater utilisation of E-Commerce

platform for Malaysian products

& Services

Leveraging on MOU’s signed

with other parties to create greater market

access in ASEAN

Leveraging on ASEAN Economic Community to Expand Intra-ASEAN trade

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China : Activities Planned for 2017

30activities

MATRADE’s office in China:• Beijing• Guangzhou• Shanghai• Chengdu• Hong Kong

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PROGRAMME

HARBIN COLD ZONE EXPOSITION

THE 17TH CHINA INTERNATIONAL PETROLEUM & PETROCHEMICAL TECHNOLOGY AND EQUIPMENT EXHIBITION (2017)

INSP ON FMCG & F&B WITH BEIJING FOREIGN CULTURAL TRADE ASSOCIATION

INSP ON FMCG & F&B WITH MONGOLIAN NATIONAL CHAMBER OF COMMERCE & INDUSTRY (MNCCI)

INSP ON F&B (HALAL) WITH CHINA ISLAMIC ASSOCIATION (CIA)

CHINA BEIJING INTERNATIONAL FAIR FOR TRADE IN SERVICES (2017)

CHINA INTERNATIONAL AUTO PRODUCTS EXPO (2017)

INSP ON RETAILING WITH CHINA GENERAL CHAMBER OF COMMERCE (CGCC)

THE 121TH CANTON FAIR (SPRING SESSION)

THE 14TH CHINA ASEAN EXPO (CAEXPO)

NETWORKING RECEPTION WITH COMPANIES, CHAMBERS & ASSOCIATIONS

*Please refer to Appendix for full list of events in China

China : Activities Planned for 2017 (cont.)

Page 52: PowerPoint Presentation · 2017-02-17 · Malaysia External Trade Development Corporation Contents: 1 Vision, Mission & Goal 2 Intelligence, Develop, Enhance & Advise 3 MATRADE’s

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East Asia & Oceania : Activities Planned for 2017

13activities

PROGRAMME

Business Matching in-conjunction with Franchising Expo & Business Opportunities 2017 in Melbourne, Australia (Promotional Booth)

Mini Seminar & Business Consultation on "Malaysia Your Trading Partner" in Osaka, Japan

Mini Seminar on Malaysia Halal Industry with ASEAN Japan Centre in Tokyo, Japan

Business Festa for Supporting Overseas Development in Osaka, Japan (Promotional Booth)

Mini Seminar & Consultation Meetings on "Malaysia Your Trading Partner" in Fukuoka, Japan

Seminar on Malaysian Capabilities in Professional Services and ICT Services in Melbourne, Australia

MATRADE’s office in Oceania:• Melbourne

MATRADE’s offices in East Asia:• Tokyo • Osaka• Seoul• Taiwan

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Eastern Europe : Activities Planned for 2017

PROGRAMME

Seminar on Business Opportunities in Sweden

Seminar on Doing Business with Czech Republic in Collaboration with EUTRADE

Seminar on Business Opportunities in Turkey in Collaboration with Malaysia Turkey Business Club (MTBC)

MATRADE’s office :• Budapest• Warsaw• Kiev• Istanbul

3activities

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Western Europe : Activities Planned for 2017

PROGRAMME

INSP for Malaysian Properties Projects in the UK

Seminar Doing Business with Germany

Seminar on "Future Trade between Malaysia and UK : Post Brexit"

"Meet the Buyer" Programme @ Germany International Trade Fairs

MATRADE’s office :• Frankfurt• Rotterdam• Paris• Milan• London

4activities

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North & Latin America : Activities Planned for 2017

5activities

PROGRAMME

Seminar On Export Opportunities to Canada

Seminar On Export Opportunities to USA - Robotics and Automation - Services Sector- Potential Impacts of Trump’s Policies

Latin America Day

Seminar on Export Opportuniites to Peru

Seminar on Export Opportuniites to Mexico

MATRADE’s offices :• Los Angeles• Miami• New York• Toronto• Sao Paolo• Santiago• Mexico City• Buenos Aires

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Russia & Central Asia : Activities Planned for 2017

PROGRAMME

Trade Talk "Opportunities with Kazakhstan"

Trade Talk "Doing Business with Russian Federation"

Trade Talk "Opportunities with Kyrgyzstan"

Trade Talk "Opportunities with Tajikistan"

Individual Buyer TC Moscow

Individual Buyer TC Almaty

Trade and Investment Mission in Conjuntion with Expo Astana 2017

MATRADE’s offices:• Moscow• Tashkent• Almaty

7activities

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South Asia : Activities Planned for 2017

5activities

PROGRAMME

ASEAN Secretariat Trade Mission to Lahore, Islamabad and Karachi, Pakistan

Showcase Malaysia - Bangladesh

TIM to India

EAM to Mumbai, India

Trade Talk on Doing Business with AfghanistanMATRADE’s offices:• Mumbai• Chennai

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West Asia & North Africa: Activities Planned for 2017

2 activities

PROGRAMME

Export Acceleration Mission (EAM) To Iran in conjunction with Tehran Industry International Exhibition (TIIE) in October with SME Association of Malaysia

Malaysia - Saudi Trade Exhibition - Saudi Food 2017

MATRADE’s offices:• Jeddah• Dubai• Doha• Cairo

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Visit www.matrade.gov.my

for details on the full list of

MATRADE’s programmes.

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Areas of Collaboration

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Local &

Overseas

International

Trade Events

Export Acceleration

Mission (EAM)

Trade MissionsInternational

Sourcing

Programme (INSP)

Joint Trade

Promotion

Programme

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E-Commerce

Initiatives

Page 62: PowerPoint Presentation · 2017-02-17 · Malaysia External Trade Development Corporation Contents: 1 Vision, Mission & Goal 2 Intelligence, Develop, Enhance & Advise 3 MATRADE’s

Together, We Can Do It

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Page 63: PowerPoint Presentation · 2017-02-17 · Malaysia External Trade Development Corporation Contents: 1 Vision, Mission & Goal 2 Intelligence, Develop, Enhance & Advise 3 MATRADE’s

MATRADEYour Link To World Markets

www.matrade.gov.my

@matrade MATRADE HQ MATRADE MATRADE

Contact us:

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